100 Best Persuasion Books of All Time

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

Charles T. Mungerrecommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Drew HoustonAbout principled negotiation, and I still think about and apply a lot of those concepts today. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Daniel PinkEmphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)

Adam Granteval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)

Charlamagne Tha GodThese are the books I recommend people to listen to on @applebooks. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

James Altucher@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". (Source)

Aaron WatsonThis one’s going to be controversial. Adams, the creator of Dilbert, was one of the first commentators to come out and predict that Trump would win the 2016 presidential election. How’d he do that? By viewing the world through his Persuasion Filter. This reframing of how humans interact, the world works, and why Trump won was fascinating. It’s already starting to influence the way that I write.... (Source)

Jenny DavidsonPersuasion is an unusually brilliant novel, just in terms of its style of narration. Out of all of the novels Austen published in her short life, this one feels most to me like a real love story. (Source)

Elon MuskQuite interesting. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Gary VaynerchukI've read 3 business books in my life. If you call [this book] a business book. (Source)

Jim HansonYou already had Trump officials testifythey disagreed w/ @realDonaldTrump Interesting thing about executive power The executive has the power Not the advisers Here's a good book on it https://t.co/KGlUpucCNI Time for the acquittal https://t.co/xICCPPuvM5 (Source)

Marc M. LalondeThe easiest way to Clean Up my Friends List is to post this... I love this book! | Let's get to know each other a little. I'll start... Here's MY Story: https://t.co/o8gIl1TxR7 #AskLalonde #marcmlalonde #wealthy #inspiration https://t.co/6ULSKHiIj3 (Source)

Secret Agent Number SixThe failing George W. Washington and his dad George H.W. Washington were fake Presidents. They did not think of The Constitution before I did.They stole all of my ideas for it from "The Art of the Deal" which you should read right now because its the best book ever. No collution! (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

Marius Ciuchete Pauneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Question: Was there a moment, specifically, when something you read in a book helped you? Answer: Yes there was. In fact, I can remember two separate sentences from two different books: The first one comes from “The Design of Everyday Things” by Don Norman. It says: “great design will help... (Source)

Grey BakerI mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems... (Source)

Kaci LambeThese three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. (Source)

Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan SpiegelAfter meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Jeff Bezos[From the book "The Everything Store: and the Age of Amazon"] “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. (Source)

James AltucherAnd throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

Max LevchinA now-venerable guide to having tough conversations in a way that engages the debaters. (Source)

Deke BridgesPicked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh (Source)

Jeffrey ShawI’m asked all the time what books I suggest. These are the best of the best. Links to each book are here https://t.co/pJXWOeZtBu #marketing #entrepreneur https://t.co/1wCkqQw8GX (Source)

Cat Williams-TreloarDaniel Pink "To Sell is Human" - describes selling as a way to move and serve people along the journey. It's packed full of examples, science and experiments in an easily digestible form. (Source)

Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

Kimberly Gloria ChoiI actually have read the Wolf of Wall Street before. But this time I want to understands this man without any Hollywood beautifying filter. Try to get into his head. Simply want to know how he used charisma and Psychology to manipulate people. And I’m certain, all dictators, leaders in history, they all have their very own charisma, unique tonality that attracts people's’ attention. To be... (Source)

Tony RobbinsThe basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony HsiehOver the years he’s [] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. (Source)

Sharon Hayes@novenator @andrewmarsh6 @williamorr2110 @EmmaKinery Fat alone doesn't cause obesity. Excess calories do. This is science. There's a fantastic book called "Salt Sugar Fat" that looks at what the food industry does to get consumers hooked. (Source)

Derek SiversWhen I was 18, [this book] changed my life. (Source)

Brian KoppelmanThis book was the first of [Tony Robbins books] I read, and it asked me crucial questions about the stories I was telling myself that were limiting my growth. (Source)

Gennady BatrakovIn the business category, my #1 book is Awaken the Giant Within by Anthony Robbins. It has been over 20 years since I read the book for the first time. I reread it a few times since. I even keep extra copies of this book on my bookshelf to give away to my friends. Awaken the Giant Within has helped me in many ways. It aided me to deal with the habits I wanted to stay away from. It was easy to... (Source)

Peter AttiaI’d encourage [young people] to read Jonathan Livingston Seagull. (Source)

Tyler CowenHonorable mentions: Jonathan Livingston Seagull, Zen and the Art of Motorcycle Maintenance, and The Joy of Sex, all given to me by my mother. I believe they helped inculcate some of the 1960s-70s ethos of individual freedom into my thinking. (Source)

Wim Hof[Wim Hof said this is one of his most-recommended books.] (Source)

Jeff GibbardThis book single-handedly changed my life. BY learning the principles of "Frame Control" I have had much greater success in sales, public speaking, and in managing my team. (Source)

Michael HerrmannGreat book on pitching, and more generally, sales. Funny too. Has some ideas very reminiscent of Thinking Fast and Slow. (Source)

Timothy FerrissScott has an incredible approach to 'career planning' that's as effective as it is unusual. He’s beaten all the odds and can help you do the same. (Source)

Gennady Batrakov[One of the] few books that made a great deal of impact on my life. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Drew HoustonIt’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. (Source)

Sharon Salzberg[Sharon Salzberg recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Roxana Bitoleanu[One of the books recommends to young people interested in her career path.] (Source)

Mark RobergeThe other book on selling is an oldie but goldie, never goes away: SPIN Selling, by Neil Rackham. It's the one when a founder is trying to learn how to sell, belly to belly, I tell them to check out Spin Selling. (Source)

Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read: Little Red Book of Selling: 12.5 Principles of Sales Greatness SPIN Selling (Source)

Tudor TeodorescuI can say that my area, or my background involves a lot of practical work, traveling, learning and performing a big variety of sports, meeting new people and making contacts. But taking into account that being a young entrepreneur I wish I had known a lot of things before starting everything. Therefore, what I would suggest people to do is invest a lot in themselves professionally and personally,... (Source)

Marissa MayerProud of our friend and neighbor Olivia Fox Cabane - her book 'The Charisma Myth' launched today and is already #122 of all books on Amazon. It went into its second printing even before launch! (Source)

Laura LangOlivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference. (Source)

Dr. Monali Y. DesaiCurrently, my favorite business book is The Charisma Myth (Olivia Fox Cabane) because I feel it has so many small but impactful takeaways about improving how you communicate with others, I try to reread it once a year. (Source)

Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

Robert B. CialdiniCarmen Simon has broken the mold by showing how to enhance memory for our good ideas―not just in ourselves but in others. (Source)

Scott AdamsFor more science on the topic of how intentional "mistakes" can aid in memory retention, I recommend the book Impossible to Ignore by Dr. Carmen Simon. The gist of it is that you need to surprise the brain or to make it work a little extra to form memories. Our brains automatically delete our routine memories fairly quickly. Most of us don't know what we were doing on this day a year ago. But we... (Source)

Guy KawasakiIf you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it. (Source)

Bill LiaoThe human world occurs in language so best get good at it! (Source)

A.J. JacobsI don’t believe in free will [...] Some people see that as depressing but I actually find it liberating because it’s so much easier to forgive yourself for doing stupid things. (Source)

James AltucherWhat would a messiah be like if he lived now. Would he care about politics? Would he care about the constant things people scream about on social media? Or would he care about peace in the heart. And peace in our every day activities. And beauty. And being calm. And trusting the universe around us. I go with the latter and so does this book. (Source)

Christopher LochheadRichard Bach is an American Treasure who dishes out powerful life-changing lessons in the most endearing way. (Source)

Elys DolanFunny enough to keep even the most jaded parent entertained. (Source)

Eric RipertA fascinating study and still wholly relevant. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Prince (Machiavelli) [to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Ryan HolidayOf course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who... (Source)

Angela PhamThe attendees in the altMBA program actually influenced me the most in my book purchases: Robin Flaherty persuaded me to buy Thank You For Arguing. (Source)

Naval RavikantGod’s Debris by Scott Adams, very interesting. (Source)

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

Christopher LochheadThis is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)

Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

Andrew PriceAnyone interested in learning how to think more rationally about complex issues, I can highly recommend the new 'Loserthink' book by @ScottAdamsSays. Love it. Amazon link: https://t.co/nVqR3zUduL (Source)

Tobias SIt appears the last book I’m finishing in 2019 will be “Loserthink” by @ScottAdamsSays So far a great book to remind oneself to think more clearly, more critical & not as irrational as it comes natural to us. (Source)

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

George RavelingThis, to me, is one of the true classics of all time. (Source)

Jessica SternThis is a brilliant book. Hoffer points out that zealots can be attracted to zealotry itself. Leaders of revolutionary movements go after people who are so dissatisfied with the status quo, and with themselves, that they are willing to put everything at risk, to create a new, better, purer world. The trick is to provide them with an identity as part of something bigger than themselves. One of the... (Source)

John KayEssentially, the theme of Malkiel’s book was that you could, in effect, do investing yourself. (Source)

Michael HebenstreitIf you want to get into stock trading or in case you want to become an investor, then I definitely would recommend to read the book I already mentioned and in addition: A Random Walk Down Wall Street by Burton Malkiel. (Source)

Andrew W LoIt’s a wonderful read because it doesn’t presuppose any background knowledge of economics or finance…It’s had so much staying power. It was written in the 1970s, a bestseller when it came out, and it’s still a bestseller now. I recommend it to my MBA students today because it’s just a wonderful introduction to the field of finance. At the same time, it provides some very sensible advice for... (Source)

Dominic D'AgostinoI liked it so much, I bought it and I gave it to all my lifting buddies. (Source)

Cristina RiesenFirst, a word on career paths. In time, I realised that career paths are like one-way streets. Magic happens in unexplored territories. Plus life is how you choose to live every moment, every day. So today, rather than building a career, I prefer to make lateral moves in life, working with great people and being part of ambitious projects impacting the world. There are a few books that got me... (Source)

Haris SiddiqueThis book taught me to heal, create a better Inner Mind Conversation, communicate better with others and unleashed my real power. Finally, I felt courageous enough to bear the risks and challenges of starting my own business. (Source)

Africa Mentor6 fine summer reads | London Business School  London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Jack WongGuy Kawasaki's Enchantment's approach to relationships with clients / customers / partners is definitely something practicable - on building likability and trustworthiness. I have always been a Business Development kinda guy so this was actually very helpful. (Source)

Leah LizarondoI read a lot of nonfiction and business books - but this is the one I keep on going back to. Enchantment is a mindset--and if you approach your work, each interaction, with this in mind, it will change everything. My copy of this book has dog-ears everywhere. If I could keep it in my bag everyday, I would. (Source)

Ryan HolidayIt probably seems weird to recommend books on pickup artists, pick pockets and con men (nor am I necessarily equating the three groups) but it fits. Though I would accept that most of what these guys do is tactical rather than strategic–they are still quite excellent at identifying opportunities and weaving such flawless, enveloping plans that the marks often have no idea that anything is... (Source)

Will MacAskillThe ability to be convincing, sell ideas, and persuade other people is a meta-skill that transfers to many areas of your life. This book didn't become that popular, but it's the best book on persuasion that Will has found. It's much more in-depth than other options in the genre. (Source)

Roger DawsonCashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries. (Source)

Ryan HolidayThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists... (Source)

Brian BurkhartHe’s the one who said the two most powerful words are “imagine” and “believe.” That’s huge, and I absolutely agree. (Source)

Daymond JohnIn Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read (Source)

Jonah BergerFlip the Script is the rare book that shows you how to increase your influence, at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful. (Source)

Joe GebbiaI remember something that [the author] says in there which I never forgot, which is to make something people want to talk about. (Source)

Alan WebberIf Seth Godin didn't exist we'd need to invent him. (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)