Experts > Joe Gebbia

Joe Gebbia's Top Book Recommendations

Co-founder/Airbnb

Want to know what books Joe Gebbia recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Joe Gebbia's favorite book recommendations of all time.

1

Cradle to Cradle

Remaking the Way We Make Things

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces... more

Joe GebbiaWas hugely influential. (Source)

Kate RaworthHelped me to reimagine how industry could be designed to work with, rather than against, the cycles of the living world. (Source)

See more recommendations for this book...

2

Natural Capitalism

This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable. less

Joe GebbiaThis other way of thinking about how we consume things in the planet. (Source)

Ashton KutcherLatest winner I've read. (Source)

Van JonesThis book is the best combination of deep poetry and high theory that I’ve come across, and it’s a very close expression of my own views. (Source)

See more recommendations for this book...

3
In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner...
more
Recommended by Joe Gebbia, and 1 others.

Joe GebbiaCurrently reading a fascinating book about the brain science of creativity, "The Net & the Butterfly" (Source)

See more recommendations for this book...

4
Recommended by Joe Gebbia, and 1 others.

Joe GebbiaStarting to read 'The Inner Studio', a must for creatives at any level. (Source)

See more recommendations for this book...

5

Mission

How the Best in Business Break Through

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the...
more
Recommended by Joe Gebbia, John Mackey, and 2 others.

Joe GebbiaThis book shows how companies are able to define, build and communicate their purpose in order to prosper. (Source)

John MackeyMission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society. (Source)

See more recommendations for this book...

6
Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.

Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
more

Joe GebbiaStarting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute. (Source)

Seth GodinScott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough. (Source)

Alexis OhanianThis is required reading for founders. Experienced entrepreneurs all know this period Scott refers to as 'the messy middle' and a few of us have worked our way out of it, but this is the first time I've seen an expert—both as a founder and as an investor—break down in such detail just how to endure, optimize, and make it through. (Source)

See more recommendations for this book...

7
Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”

 
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
 
As Seth Godin...
more

Joe GebbiaI remember something that [the author] says in there which I never forgot, which is to make something people want to talk about. (Source)

Alan WebberIf Seth Godin didn't exist we'd need to invent him. (Source)

See more recommendations for this book...

8
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally...
more

Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

See more recommendations for this book...

Don't have time to read Joe Gebbia's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.