In How to Measure Anything, Douglas W. Hubbard challenges conventional notions about measurement and provides practical insights on making informed decisions based on measurable data. An expert in the field of applied information economics, measurement, and decision analysis, Hubbard’s work focuses on helping organizations make better decisions by quantifying uncertainty and measuring things that many believe are unmeasurable. Below, we’ll explain that measurement is simply the reduction of uncertainty—not the elimination of it; why every measurement needs to be taken to help inform a decision; and we’ll offer some measurement tools and techniques you can use to put these principles
How to Measure Anything by Douglas W. Hubbard: Overview










