Experts > Alan Webber
Alan Webber's Top Book Recommendations
Founder/Fast Company
Want to know what books Alan Webber recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Alan Webber's favorite book recommendations of all time.
1
Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
As Seth Godin... more
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
As Seth Godin... more
Joe GebbiaI remember something that [the author] says in there which I never forgot, which is to make something people want to talk about. (Source)
Alan WebberIf Seth Godin didn't exist we'd need to invent him. (Source)
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