Cat Williams-Treloar's Top Book Recommendations

Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Deepak ChopraGreat leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well. (Source)

Bill BradleyWe know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell. (Source)

Cat Williams-TreloarJonah Sachs "Winning the Story Wars" - without a great story you've got nothing. We are rediscovering this as Marketers that stories win a noisy, digital world. Jonah does an excellent job of laying out all the steps you need to tell a compelling story. (Source)

Cat Williams-TreloarThis year when I read "Braving the Wilderness" by Brene Brown it had a tremendous impact on how I behaved as an entrepreneur. Coming from a corporate world where it's about the brand to a startup world where it's a brand with your face was scary. Brene Brown helped with my confidence. (Source)

Ashley HathawayOne thing I have learned is that some books don’t stick or I’m not ready for them at that time and that’s ok. Now if I get 50 or 100 pages in and lose interest I don’t struggle through the rest of it. I put it down and find another book. I try to just stick with books that I think about when I’m not reading. When I’m standing in line somewhere or walking and think “I wonder what’s next.” That’s a... (Source)

Damien MulleyI'm expecting to not be able to tell what happens next as I like surprises. (Source)

Cat Williams-TreloarI loved the Hugh Howey "Silo" trilogy. An epic science fiction story about the above ground world coming to an end and the remaining society living underground in Wool Silos. Makes me shiver thinking about what could happen in the future. It's an intense set. (Source)

Cat Williams-TreloarJohn Hegarty with his self-titled "Hegarty on Advertising. Turning Intelligence into Magic". I laughed and laughed my way through the ups and downs of a legend. (Source)

Faisal Amin‘Hegarty on Advertising’ by John Hegarty is that one book that will always remain special to me and I would recommend every bookworm to read it. (Source)

Cat Williams-TreloarA close second favourite is "I am Pilgrim" by Terry Hayes. I was gifted this book from a close friend who was living in the Middle East. I was blown away by the intricacies, empathy and human angle of conflict. I hadn't walked in someone else's shoes like that for a very long time. (Source)

Cat Williams-TreloarI remember very fondly when I moved from Australia to the UK. The cultural differences were small, but there were still things I didn't understand such as why people talked about the weather or decorated bathrooms. In 2006 I bought "Watching the English" by Kate Fox. It was a treasure trove of explanations about British behaviour. It certainly kicked off an enjoyable five years in the UK. (Source)

Cat Williams-TreloarWhen I founded Humanisation, a mentor recommended that I pick up Grace Bonney's "In the Company of Women". It's one of the most beautiful, inspiring books you'll read. It's a big, delicious coffee table beauty with business tales from 100 powerful women. I bring it out whenever I look for inspiration. (Source)

Cat Williams-TreloarTina Seelig "Creativity Rules" - a hop, skip and a jump through the invention cycle. Tina is amazing. The guidance helps you to get ideas out of your head and into the real world. (Source)

Cat Williams-TreloarScott Galloway "The four" - because that's where the Marketing world is. I like the book for its honesty. (Source)

Craig PearceI am currently reading The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. I was introduced to the author, Scott Galloway during his appearance on the aforementioned Recode Decode podcast, specifically episode released on September 14. His opinion and thoughts on the big 4 (Apple, Amazon, Facebook and Google) lead me to research him. I put a hold on his book from my local library... (Source)

Angela PhamI’m in the middle of The Four, which takes an awestruck-but-critical look at the four largest tech companies. (Source)

Cat Williams-TreloarIf you want my favourite practical business book, go and buy yourself a copy of the Gallup StrengthsFinder. You'll get an access code to the survey in the back of the book. Years ago, my Chairman gifted the book to the entire team as a Christmas present. I loved it because it's grounded in the theory of playing from your strengths. (Source)

Jeffrey ShawI’m asked all the time what books I suggest. These are the best of the best. Links to each book are here https://t.co/pJXWOeZtBu #marketing #entrepreneur https://t.co/1wCkqQw8GX (Source)

Cat Williams-TreloarDaniel Pink "To Sell is Human" - describes selling as a way to move and serve people along the journey. It's packed full of examples, science and experiments in an easily digestible form. (Source)

Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

Tracy Chou@nelson @CrazyRichMovie yay i’m so glad you got to enjoy it!! lots of singaporeans do speak hokkien and eleanor does in the movie, i can’t remember if she does in the book (Source)

Cat Williams-TreloarA couple of years after moving to Singapore I read Kevin Kwan's first book "Crazy Rich Asians". I've never laughed so much in my life and have been an advocate of the entire series. To this day, whenever someone has a copy in hand at the airport or in our regular store, I tell them how amazing the books area. Kevin is a genius, and his books are full of beautiful cultural insights from across the... (Source)

Max LevchinA very fun read that I would classify as part of the guilty pleasure section of my personal library. (Source)

Tom TerryGoing to be so cool when we return soon! Although fiction, a great book to read about what life might be like in the future on the moon is #Artemis by Andy Weir of #TheMartian. https://t.co/M1dEf8uIbT (Source)

Cat Williams-TreloarI loved the Hugh Howey "Silo" trilogy. An epic science fiction story about the above ground world coming to an end and the remaining society living underground in Wool Silos. Makes me shiver thinking about what could happen in the future. It's an intense set. More recently, "Artemis" by Andy Weir will give you the same feeling but in Space. (Source)

Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

James AltucherGladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Eric RiesA fantastic, proven formula for moving from idea to prototyping to decision making within five days, based on a process he developed while working at Google and later GV. (Source)

Cat Williams-TreloarJake Knapp, John Zeratsky & Braden Kowitz "Sprint" - the go-to guide on how to sprint. You may not follow everything to the tee, but it's simple, clean and full of great examples of how to move fast with structure. (Source)

Javed KhatriThis book details the "sprint" process used at Google Ventures. We follow a similar process at Kustard to validate business ideas and to solve problems without wasting much time, money and energy. If you want to quickly validate an idea, this is a proven model and a must read. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Catalina PenciuBusiness-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert KataiBuy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)