Cynthia Johnson's Top Book Recommendations

Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

Cynthia JohnsonThe idea of branding is to be unique enough to stand out among the things that are just like you. It’s how she’s presented it, and how she understands and knows that to its core, that’s what’s extraordinary. Not necessarily just her doing it, more so the way that she owns every element of it and has her priorities straight. (Source)

Cynthia JohnsonThis book will help change the way you think about digital marketing tools or social media tools, or any sort of communication device. Really focus on what do they do and how do they work first, and then create the content. (Source)

Gita WirjawanAnother great book by @ericschmidt and @jjrosenberg on how Google hire, manage and help their smart creatives thrive. https://t.co/qqenAmE5qQ (Source)

Russell Poldrack"How Google Works" is a great book, with useful ideas for anyone who manages people and projects and wants to innovate https://t.co/bCPAEdmvfn #SummerReading (Source)

Cynthia JohnsonWhat happens is that we look at things Google, or Facebook, and we see these big corporate enterprises. We don’t see the fact that there are people inside running them, and there have been hurdles. (Source)

Steve JurvetsonThe single book that’s had the most influence on me my entire life. [...] It started my life long fascination of the biological metaphors in technology. (Source)

Geoffrey Miller@kevin2kelly Love that book. Read it in grad school. Inspired my evolutionary robotics and artificial life research. (Source)

Cynthia JohnsonThis book was the basis of The Matrix. It goes down this rabbit hole of where machines begin and end, and where we fit into that. The entire idea is that as we move into this revolutionary, technology-driven world, we then also become parts of that. (Source)

Arne GiskeRich20Something reminded me that my goals aren't too far off, and that, regardless of my age, I can create a business that gives me freedom and great income! (Source)

Jordan Nicole GillI always knew I wanted to do something big but it wasn't until I became part of Daniel's community and started learning from him that I actually took action. Thanks to him and Rich20Something.com for inspiring and motivating me every day! (Source)

James CollierDaniel's support with the Rich20Something community and his insights are probably the #1 reason I've had the success I've experience in business so far. (Source)