Want to know what books Geoffrey James recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Geoffrey James's favorite book recommendations of all time.
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The USA Today and New York Times Bestseller!
Meet your sales objective and close more business in 20 minutes a day
CONNECT with your customer immediately
EXPLORE customer needs thoroughly and quickly
LEVERAGE your solutions persuasively
RESOLVE your customer's questions and objections confidently
ACT when the time is right
"Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls... more The USA Today and New York Times Bestseller!
Meet your sales objective and close more business in 20 minutes a day
CONNECT with your customer immediately
EXPLORE customer needs thoroughly and quickly
LEVERAGE your solutions persuasively
RESOLVE your customer's questions and objections confidently
ACT when the time is right
"Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have."
--Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell
"In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur."
--Larry Wilson, sales leadership guru and bestselling author
"For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling."
--Geoffrey James, journalist and author of the popular blog, "Sales Machine" less See more recommendations for this book...
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Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."
--Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin
"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'--it is a survival guide--a truly outstanding approach to bringing all the... more Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."
--Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin
"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'--it is a survival guide--a truly outstanding approach to bringing all the pieces of the puzzle together."
--Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment."
--Samik Mukherjee, Vice President, Onshore Business, Technip
"Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable--Mastering the Complex Sale will be required reading for years to come!"
--Lee Tschanz, Vice President, North American Sales, Rockwell Automation
"Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks."
--Dave Stein, CEO and Founder, ES Research Group, Inc.
"Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels."
--Sven Kroneberg, President, Seminarium Internacional
"Jeff's main thesis--that professional customer guidance is the key to success--rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth."
--Jon T. Lindekugel, President, 3M Health Information Systems, Inc.
"Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference."
--Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation less See more recommendations for this book...
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Ziglar's ultimate sales guide covers creative closes, reasons people won't buy and ways to overcome them, selling with integrity, and more. Previously available as a direct mail package for $59.95. Unabridged. more Ziglar's ultimate sales guide covers creative closes, reasons people won't buy and ways to overcome them, selling with integrity, and more. Previously available as a direct mail package for $59.95. Unabridged. less 
Seth GodinThe biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all. (Source)
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OG MANDINO, Og Mandino | 4.46
The Greatest Salesman in the World is a bestseller by Og Mandino. His books have sold over 50 million copies. Published in '68, reissued in '83 by Bantam, it's a guide to a philosophy of salesmanship, telling the story of Hafid, a poor camel boy who achieves a life of abundance. A cloth edition was published by Buccaneer Books in 6/93. It takes ten months to read the book. His instructions are to read Scroll I (Ch. 8) three times a day for 30 days. After completing Scroll I continue to II (Ch. 9) & so forth thru X (Ch. 17). The Ten Scrolls are:
Scroll I - Commitment
Scroll II -... more The Greatest Salesman in the World is a bestseller by Og Mandino. His books have sold over 50 million copies. Published in '68, reissued in '83 by Bantam, it's a guide to a philosophy of salesmanship, telling the story of Hafid, a poor camel boy who achieves a life of abundance. A cloth edition was published by Buccaneer Books in 6/93. It takes ten months to read the book. His instructions are to read Scroll I (Ch. 8) three times a day for 30 days. After completing Scroll I continue to II (Ch. 9) & so forth thru X (Ch. 17). The Ten Scrolls are:
Scroll I - Commitment
Scroll II - Love
Scroll III - Persistence
Scroll IV - Miracle
Scroll V - Time
Scroll VI - Emotion
Scroll VII - Laughter
Scroll VIII - Value
Scroll IX - Action
Scroll X - Guidance
His primary message is to "do it now". In the marking of Scroll IX, "I will act now" appears 18 times. While his messages have Xian undertones, it's still a message of repetitive actions to build good habits. less 
Adam HaritanThe Greatest Salesman In The World by Og Mandino is my pick for favorite book in the business field. Unlike most business books, The Greatest Salesman In The World is presented in parable form. Additionally, this book contains timeless passages and lessons that are meant to be read— both silently and aloud — on a daily basis, multiple times per day. It’s not difficult to see what major effects... (Source)
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn: "the inner game of selling" how to eliminate the fear of rejection how to build unshakeable... more Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn: "the inner game of selling" how to eliminate the fear of rejection how to build unshakeable self-confidence
Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective. less See more recommendations for this book...
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Struggling to Get Your Foot in the Door of Big Companies?
Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.
Discover how to:
• Target accounts where you have the highest likelihood of... more Struggling to Get Your Foot in the Door of Big Companies?
Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.
Discover how to:
• Target accounts where you have the highest likelihood of success.
• Find the names of prospects who can use your offering.
• Create breakthough value propositions that capture their attention.
• Develop an effective, multi-faceted account-entry campaign.
• Overcome obstacles and objections that derail your sale efforts.
• Position yourself as an invaluable resource, not a product pusher.
• Have powerful initial sales meetings that build unstoppable momentum.
• Differentiate yourself from other sellers.
Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business. less See more recommendations for this book...
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The international bestseller that revolutionized high-end selling!
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In... more The international bestseller that revolutionized high-end selling!
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?"
You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance. less Mark RobergeThe other book on selling is an oldie but goldie, never goes away: SPIN Selling, by Neil Rackham. It's the one when a founder is trying to learn how to sell, belly to belly, I tell them to check out Spin Selling. (Source)
Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read:
Little Red Book of Selling: 12.5 Principles of Sales Greatness
SPIN Selling (Source)
Tudor TeodorescuI can say that my area, or my background involves a lot of practical work, traveling, learning and performing a big variety of sports, meeting new people and making contacts. But taking into account that being a young entrepreneur I wish I had known a lot of things before starting everything. Therefore, what I would suggest people to do is invest a lot in themselves professionally and personally,... (Source)
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Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read:
Little Red Book of Selling: 12.5 Principles of Sales Greatness
SPIN Selling (Source)
David McCammonA business book I have referred to frequently over the years is Jeffrey Gitomer’s “Little Red Book of Selling”. It’s full of simple, straight forward sales ideas many of which can take on a different degree of importance at different points in one’s career. (Source)
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