Santiago Basulto's Top Book Recommendations

Bill GatesOne of my favorite books ever. (Source)

Woody AllenIt was such a relief from the other books I was reading at the time, which all had a quality of homework to them. (Source)

Chigozie ObiomaHe sees everybody as phony because they take life too seriously. (Source)

Santiago BasultoFounders at Work and Coders at Work are really good ones too. They’re filled with interesting and inspiring stories. (Source)

Vicki BoykisIt’s about how those people got into programming and how they think about it. It’s a very conversational book that really helps you to learn the culture of this industry you’re coming into, and some of its terminology. (Source)

Santiago BasultoI love the following books, even though I don’t code in these languages in a daily basis. It’s still interesting to learn the concepts behind them Programming in Scala (Odersky) Learn You a Haskell for Great Good (Source)

Santiago BasultoI love the following books, even though I don’t code in these languages in a daily basis. It’s still interesting to learn the concepts behind them Programming in Scala (Odersky) Learn You a Haskell for Great Good (Source)

Doug McMillon[I read and give this book because] you need to understand what you’re up against. (Source)

Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)

Tracy DiNunzioIt's a great book and especially for people starting out. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

Casey NeistatIts was reading his [Nick's] book Hatching Twitter that literally motivated me, inspired me, gave me the confidence to start my own technology company. (Source)

Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacsons) or Jeff Bezos are great too. (Source)

Craig PearceIf you read to maintain motivation and be entertained, I recommend a few books that in addition to telling great stories, also contain lessons and learnings. You won’t gain many step-by-step type lessons from these books but you will come away realizing that not all startups, regardless of what stage they are in, are as well polished as they make you think. You will realize that they make... (Source)

Santiago BasultoIf my career path is hackers turned business people, I’d say: Start with the basics and fundamentals: SICP: Structure and Interpretation of Computer Programs Code Complete 2 (Source)

Ana BellCode Complete is for people working in industry, writing software for companies. It has little checklists at key points in the book; if you are in industry, you can make sure that your code is readable and debugged by going through these checklists and making sure you’re touching upon all aspects. (Source)

Arianna HuffingtonI find [this book] so inspirational and instructive, it lives on my nightstand. (Source)

Chip ConleyI have given [this book] away to a number of people. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Chris FussellThe history of how great ideas evolve. (Source)

Brian BurkhartThis book is essentially a biography of all the people who’ve led to the technology of today—it’s fascinating. The most important point of the book is everything is one long, connected chain. There isn’t just one person or one industry that makes anything happen—it all goes way back. For example, the communication theory I have espoused and taught throughout my career is from Aristotle, Socrates,... (Source)

Sean Gardner@semayuce @MicrosoftUK @HelenSharmanUK @astro_timpeake @WalterIsaacson Yes, I agree: "The Innovators" is a great book. I loved it too. (Source)

Mark RobergeThe other book on selling is an oldie but goldie, never goes away: SPIN Selling, by Neil Rackham. It's the one when a founder is trying to learn how to sell, belly to belly, I tell them to check out Spin Selling. (Source)

Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read: Little Red Book of Selling: 12.5 Principles of Sales Greatness SPIN Selling (Source)

Tudor TeodorescuI can say that my area, or my background involves a lot of practical work, traveling, learning and performing a big variety of sports, meeting new people and making contacts. But taking into account that being a young entrepreneur I wish I had known a lot of things before starting everything. Therefore, what I would suggest people to do is invest a lot in themselves professionally and personally,... (Source)

Santiago BasultoIf you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read: Little Red Book of Selling: 12.5 Principles of Sales Greatness SPIN Selling (Source)

David McCammonA business book I have referred to frequently over the years is Jeffrey Gitomer’s “Little Red Book of Selling”. It’s full of simple, straight forward sales ideas many of which can take on a different degree of importance at different points in one’s career. (Source)

Elon MuskQuite interesting. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Gary VaynerchukI've read 3 business books in my life. If you call [this book] a business book. (Source)

Daymond JohnThere are the normal ones that everybody loves. There would be "Rich Dad Poor Dad," "Who Moved My Cheese?;" I love all the Dale Carnegie books; "The One Minute Manager." I love newer ones like "Blue Ocean Strategy" and all the "Freaknomics" books. (Source)

Ryan HolidayI don’t remember who originally told me to read Blue Ocean Strategy but I’m glad they did because this simple recommendation would substantially shape the course of my life and my career. (Source)

Santiago BasultoIt’s hard to pick a favorite business book, they all have a lot of insight spread among different publications. But if I’d need to choose one, it’d be The Blue Ocean Strategy. It completely changed my way of seeing business when I was just getting started. It’s filled with amazing stories and insights. (Source)

Max LevchinEasier to read [than "The Art of Computer Programming"] end-to-end quickly. (Source)

Hadley WickhamThe most valuable thing this book gives you is confidence and knowledge to go and create your own programming language. (Source)

John Maeda@jesseddy The best book in classical and “hands-on example” terms is Structure and Interpretation of Computer Programs — but it requires maybe a year to get thru and for me, 10 years more to marinate over. *A* book is the one I am finishing now to come out Nov 2019. https://t.co/OODjQXgf1I (Source)

Paul GrahamProbably the single most valuable book a startup founder could read. (Source)

Ron ConwayCollection of interviews with founders of famous technology companies about what happened in the very earliest days. (Source)

Alexis OhanianA bunch of really great interviews [Jessica] did with a bunch of just OGs of entrepreneurship. (Source)