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Raluca Radu's Top Book Recommendations

Want to know what books Raluca Radu recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Raluca Radu's favorite book recommendations of all time.

1
Critically acclaimed, award-winning British comedian and actor Eddie Izzard details his childhood, his first performances on the streets of London, his ascent to worldwide success on stage and screen, and his comedy shows which have won over audiences around the world.

Over the course of a thirty-year career, Eddie Izzard has proven himself to be a creative chameleon, inhabiting the stage and film and television screen with an unbelievable fervor. Born in Yemen, and raised in Ireland, Wales and post-war England, he lost his mother at the age of six. In his teens, he dropped out of...
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Bill GatesIzzard’s personal story is fascinating: he survived a difficult childhood and worked relentlessly to overcome his lack of natural talent and become an international star. If you’re a huge fan of him like I am, you’ll love this book. His written voice is very similar to his stage voice, and I found myself laughing out loud several times while reading it. (Source)

Raluca RaduIt is funny cause I am currently reading the books of Woody Allen - he is my favorite movie director and screenwriter of all times and I had no idea he wrote books. I am expecting to laugh a lot and reading his books (just like watching his movies) feels a lot like a very interesting and ironic conversation. I am in quite a stressful period - we are preparing GPeC SUMMIT November 14-15 - so a bit... (Source)

Gabriel CoarnaI've just started Eddie Izzard's "Believe Me". This is one of those books I'm reading just-because, so I'm not *expecting* to gain anything from it. I only expect things from books I read because I'm studying/researching a particular subject. The reason why I'm reading this book is because I'm very, very fond of Eddie Izzard the comic and Eddie Izzard the actor. Hopefully, this book is a glimpse... (Source)

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2

Call to Action

Secret Formulas to Improve Online Results

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times...
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Recommended by Robert Hajnal, Raluca Radu, and 2 others.

Robert Hajnalrecommended this book for growing a business. (Source)

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

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3
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data... more
Recommended by Raluca Radu, and 1 others.

Raluca RaduI work in digital marketing so I would [recommend]: [...] Web Analytics: An Hour A Day and Web Analytics 2.0 by Avinash Kaushik. (Source)

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4

Advanced Google AdWords

Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.

Covers the essential and...
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Recommended by Raluca Radu, and 1 others.

Raluca RaduI work in digital marketing so I would [recommend]: Advanced Google AdWords by Brad Geddes. (Source)

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5

Web Analytics

An Hour a Day

Recommended by Raluca Radu, and 1 others.

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

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6
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business... more
Recommended by Raluca Radu, Arnie Kuenn, and 2 others.

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

Arnie KuennAndy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library. (Source)

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7

Always Be Testing

The Complete Guide to Google Website Optimizer

Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and... more
Recommended by Raluca Radu, and 1 others.

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

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8

Be Like Amazon

Even a Lemonade Stand Can Do It

You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Endorsements:...
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Christopher G. McCannWitty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today's most successful companies...making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and... (Source)

Mitch JoelYou are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H.... (Source)

Steven A. McKeanThis is your best book yet! For students of growth and transformation, this book provides the bridge to go from the Why espoused by Simon Sinek to an enterprise's marketing and messaging. Just brilliantly told story! (Source)

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9
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and...
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Doug McMillon[I read and give this book because] you need to understand what you’re up against. (Source)

Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)

Tracy DiNunzioIt's a great book and especially for people starting out. (Source)

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10
Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the...
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Recommended by Kirk Borne, Raluca Radu, and 2 others.

Kirk BorneTest or get fired! = That’s a Real #CultureOfExperimentation — https://t.co/0BbDp1OhaF ——— #abdsc #ABtesting #DigitalMarketing #BigData #CustomerAnalytics #CX #MachineLearning #DataScience #AI #CMO #Martech #AnalyticsStrategy #DataOps ——— ➕See this book: https://t.co/q9un8JdRe0 https://t.co/6Phs25ya5x (Source)

Raluca RaduI work in digital marketing so I would [recommend]: [...] You Should Test That by Chris Goward. (Source)

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Don't have time to read Raluca Radu's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

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  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11

Open

From Andre Agassi, one of the most beloved athletes in history and one of the most gifted men ever to step onto a tennis court, a beautiful, haunting autobiography.

Agassi’s incredibly rigorous training begins when he is just a child. By the age of thirteen, he is banished to a Florida tennis camp that feels like a prison camp. Lonely, scared, a ninth-grade dropout, he rebels in ways that will soon make him a 1980s icon. He dyes his hair, pierces his ears, dresses like a punk rocker. By the time he turns pro at sixteen, his new look promises to change tennis forever, as does his...
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Recommended by Bill Gates, Yaro Starak, Ian Cassel, and 11 others.

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

Yaro StarakI don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes. (Source)

Ian CasselSuch an amazing book https://t.co/IbVT7G9LDY (Source)

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12
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will... more

Chip Conley[The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)

Adam JohnstonInspiring case study into building brand and customer service. (Source)

Julie Rice[At SoulCycle] we’re all big fans of [this book]. (Source)

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13
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
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Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

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14
One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

EPIC CONTENT MARKETING

One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.

Epic Content Marketing takes you...
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Jonathan MildenhallThis is a brilliant canter through the rapid and ever changing world of content marketing. (Source)

David Meerman ScottAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. (Source)

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

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15
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan...
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Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

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16
Who formed the first literate society? Who invented our modern ideas of democracy and free market capitalism? The Scots. As historian and author Arthur Herman reveals, in the eighteenth and nineteenth centuries Scotland made crucial contributions to science, philosophy, literature, education, medicine, commerce, and politics—contributions that have formed and nurtured the modern West ever since. This book is not just about Scotland: it is an exciting account of the origins of the modern world. No one who takes this incredible historical trek will ever view the Scots—or the modern West—in the... more
Recommended by Charles T. Munger, Raluca Radu, and 3 others.

Charles T. MungerA lot of really important stuff like: the first modern nation, the first literate society, the ideas for (modern) democracy and free markets, all originated with the Scots. (Source)

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

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17
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.

In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web...
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Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Don't Make Me Think. (Source)

Nicolae AndronicI’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition. “Don’t Make Me Think” - Steve Krug: for seeing software with the eyes of the user. (Source)

Nick GanjuAbout usability and making software and user interfaces that are friendly to people. (Source)

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18

Hooked

How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...
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Recommended by Nir Eyal, Andrew Chen, Ryan Hoover, and 44 others.

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

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Don't have time to read Raluca Radu's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.