Want to know what books Matt Mullenweg recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Matt Mullenweg's favorite book recommendations of all time.
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A PBS Great American Read Top 100 Pick
With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this hardcover edition.
“Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker
In 1984, London is a grim city in the totalitarian state of Oceania where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith is a man in grave... more A PBS Great American Read Top 100 Pick
With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this hardcover edition.
“Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker
In 1984, London is a grim city in the totalitarian state of Oceania where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith is a man in grave danger for the simple reason that his memory still functions. Drawn into a forbidden love affair, Winston finds the courage to join a secret revolutionary organization called The Brotherhood, dedicated to the destruction of the Party. Together with his beloved Julia, he hazards his life in a deadly match against the powers that be.
Lionel Trilling said of Orwell’s masterpiece “1984 is a profound, terrifying, and wholly fascinating book. It is a fantasy of the political future, and like any such fantasy, serves its author as a magnifying device for an examination of the present.” Though the year 1984 now exists in the past, Orwell’s novel remains an urgent call for the individual willing to speak truth to power. less 
Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)
Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)
P J O’RourkeIt’s eerily predictive of the sort of video camera surveillance world that we now live in. It would be interesting to update 1984 and make all of the things that Orwell foresaw more annoying than dangerous. (Source)
2
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without... more How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. less 
Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)
Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)
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The old saying goes, "To the man with a hammer, everything looks like a nail." But anyone who has done any kind of project knows a hammer often isn't enough.
The more tools you have at your disposal, the more likely you'll use the right tool for the job — and get it done right.
The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer.
Until now.
The Great Mental Models: General Thinking Concepts is the first... more The old saying goes, "To the man with a hammer, everything looks like a nail." But anyone who has done any kind of project knows a hammer often isn't enough.
The more tools you have at your disposal, the more likely you'll use the right tool for the job — and get it done right.
The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer.
Until now.
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand.
This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet— ignore them.
Upgrade your mental toolbox and get the first volume today! less 
Bill Gross"I believe in the discipline of mastering the best of what other people have figured out.." great Charlie Munger quote to open the awesome new book on thinking concepts by Shane Parrish of Farnam Street https://t.co/wivKj3mLmb (Source)
Matt MullenwegI'm really glad this exists in the world and I can see that I will be recommending it often. (Source)
Preston PyshI’m super pumped to listen to @farnamstreet new audio book: The Great Mental Models! Congrats on the new book Shane. @stig_brodersen (Source)
4
A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.
What makes an effective executive?
For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.
The measure of the executive, Drucker reminds us, is the ability to "get the right things done." This usually involves doing what... more A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.
What makes an effective executive?
For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.
The measure of the executive, Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
Drucker identifies five practices essential to business effectiveness that can—and must—be mastered:
Managing time;
Choosing what to contribute to the organization;
Knowing where and how to mobilize strength for best effect;
Setting the right priorities;
Knitting all of them together with effective decision-making
Ranging across the annals of business and government, Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations. less 
Drew HoustonI think one of the most valuable concepts from [this book] is measuring your time. (Source)
Matt MullenwegWe're both big fans of Peter Drucker and his book The Effective Executive, as well as Alain de Botton's How Proust Can Change your Life. (Source)
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Matt MullenwegWe're both big fans of Peter Drucker and his book The Effective Executive, as well as Alain de Botton's How Proust Can Change your Life. (Source)
Rowan 99999@nrmehta @LucindaD Last year I read an amazing book called “how Proust can change your life” by Alain de Botton https://t.co/AgJHyqwpfa highly recommended (Source)
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