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Ramit Sethi's Top Book Recommendations

Want to know what books Ramit Sethi recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Ramit Sethi's favorite book recommendations of all time.

1

The Robert Collier Letter Book

2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy... more
Recommended by Ramit Sethi, and 1 others.

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

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2

Age Of Propaganda

The Everyday Use And Abuse Of Persuasion

Recommended by Timothy Ferriss, Ramit Sethi, and 2 others.

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

See more recommendations for this book...

3

Iacocca

An Autobiography

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
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Recommended by Ramit Sethi, Shankar Sharma, and 2 others.

Ramit SethiEvery few years for the last 20 years, Ramit has read Iacocca: An Autobiography by Lee Iacocca and William Novak. (Source)

Shankar SharmaReading the Iacocca autobio at age 21, was absolutely transformational. Taught me more than an MBA degree. The second book that did something similar at that age for me, was "The Mind of The Strategist" by Kenichi Ohmae. Such great business wisdom in these books. RIP Lee https://t.co/PCpkRiKwUV (Source)

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4
Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said, 'Bird by bird, buddy. Just take it bird by bird.'" "Superb writing advice... hilarious, helpful and provocative." -- "New York... more

Susan CainI love [this book]. Such a good book. (Source)

Timothy FerrissBird by Bird is one of my absolute favorite books, and I gift it to everybody, which I should probably also give to startup founders, quite frankly. A lot of the lessons are the same. But you can get to your destination, even though you can only see 20 feet in front of you. (Source)

Ryan HolidayIt was wonderful to read these two provocative books of essays by two incredibly wise and compassionate women. [...] Anne Lamott’s book is ostensibly about the art of writing, but really it too is about life and how to tackle the problems, temptations and opportunities life throws at us. Both will make you think and both made me a better person this year. (Source)

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5

The New York Times bestselling author of Better and Complications reveals the surprising power of the ordinary checklist

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies‚neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist.

First introduced decades ago by the U.S. Air Force, checklists...

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Bill GatesA great read. (Source)

David AllenAtul is really talking about how absolutely powerful checklists are, and I think he makes a very creative point: that checklist are not just some static, boring thing. They actually allow you to do excellent work and free up your brain by not having to keep remembering what you need to do when. That then allows your brain to be a lot more creative about whatever it is you’re doing. (Source)

Timothy FerrissRamit and I are both obsessed with checklists and love a book by Atul Gawande titled The Checklist Manifesto. I have this book on a shelf in my living room, cover out, as a constant reminder. (Source)

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