Want to know what books Dan Ariely recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Dan Ariely's favorite book recommendations of all time.
1
How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textbooks. more How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textbooks. less 
Dan ArielyThis is an oldie but a goodie. It’s a book that shows how when we make decisions, we think personality plays a big role. (Source)
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2
Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday... more Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.
The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
less Dan ArielyThese guys did one of the most important pieces of research in social science, to show how little we actually see in the world around us. (Source)
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3
One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. In Willpower, the pioneering researcher Roy F. Baumeister collaborates with renowned New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control.
In what became one of the most cited papers in social science literature, Baumeister discovered that willpower actually operates like a muscle: it can... more One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. In Willpower, the pioneering researcher Roy F. Baumeister collaborates with renowned New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control.
In what became one of the most cited papers in social science literature, Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower is fueled by glucose, and it can be bolstered simply by replenishing the brain's store of fuel. That's why eating and sleeping- and especially failing to do either of those-have such dramatic effects on self-control (and why dieters have such a hard time resisting temptation).
Baumeister's latest research shows that we typically spend four hours every day resisting temptation. No wonder people around the world rank a lack of self-control as their biggest weakness. Willpower looks to the lives of entrepreneurs, parents, entertainers, and artists-including David Blaine, Eric Clapton, and others-who have flourished by improving their self-control.
The lessons from their stories and psychologists' experiments can help anyone. You learn not only how to build willpower but also how to conserve it for crucial moments by setting the right goals and using the best new techniques for monitoring your progress. Once you master these techniques and establish the right habits, willpower gets easier: you'll need less conscious mental energy to avoid temptation. That's neither magic nor empty self-help sloganeering, but rather a solid path to a better life.
Combining the best of modern social science with practical wisdom, Baumeister and Tierney here share the definitive compendium of modern lessons in willpower. As our society has moved away from the virtues of thrift and self-denial, it often feels helpless because we face more temptations than ever. But we also have more knowledge and better tools for taking control of our lives. However we define happiness-a close- knit family, a satisfying career, financial security-we won't reach it without mastering self-control. less Dan ArielyWillpower affects almost every aspect of our lives. From procrastination, to saving for retirement to exercising, Tierney and Baumeister have given us a wonderful book in which they not only share fascinating research on the subject but also provide simple tricks to help us tap into this important quality. (Source)
Steven PinkerThe psychologist Roy F. Baumeister has shown that the force metaphor has a kernel of neurobiological reality. In Willpower, he has teamed up with the irreverent New York Timesscience columnist John Tierney to explain this ingenious research and show how it can enhance our lives. . . . Willpower is an immensely rewarding book, filled with ingenious research, wise advice and insightful reflections... (Source)
David AllenWho knew that a book about such a daunting topic could be as wonderfully entertaining as it is enlightening! Tierney and Baumeister have produced a highly intelligent work full of fascinating information (and great advice) about a core element of modern living. Bravo. (Source)
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4
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to... more This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite. less Dan ArielyAs obesity becomes a bigger issue, the book has a lot of practical things to say about the obesity epidemic. (Source)
Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)
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5
Deceit, lying, and falsehoods lie at the very heart of our cultural heritage. Even the founding myth of the Judeo-Christian tradition, the story of Adam and Eve, revolves around a lie. We have been talking, writing and singing about deception ever since Eve told God, "The serpent deceived me, and I ate." Our seemingly insatiable appetite for stories of deception spans the extremes of culture from King Lear to Little Red Riding Hood, retaining a grip on our imaginations despite endless repetition. These tales of deception are so enthralling because they speak to something fundamental in the... more Deceit, lying, and falsehoods lie at the very heart of our cultural heritage. Even the founding myth of the Judeo-Christian tradition, the story of Adam and Eve, revolves around a lie. We have been talking, writing and singing about deception ever since Eve told God, "The serpent deceived me, and I ate." Our seemingly insatiable appetite for stories of deception spans the extremes of culture from King Lear to Little Red Riding Hood, retaining a grip on our imaginations despite endless repetition. These tales of deception are so enthralling because they speak to something fundamental in the human condition. The ever-present possibility of deceit is a crucial dimension of all human relationships, even the most central: our relationships with our very own selves.
Now, for the first time, philosopher and evolutionary psychologist David Livingstone Smith elucidates the essential role that deception and self-deception have played in human--and animal--evolution and shows that the very structure of our minds has been shaped from our earliest beginnings by the need to deceive. Smith shows us that by examining the stories we tell, the falsehoods we weave, and the unconscious signals we send out, we can learn much about ourselves and how our minds work.
Readers of Richard Dawkins and Steven Pinker will find much to intrigue them in this fascinating book, which declares that our extraordinary ability to deceive others--and even our own selves--"lies" at the heart of our humanity.
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6
Jennifer Egan’s spellbinding interlocking narratives circle the lives of Bennie Salazar, an aging former punk rocker and record executive, and Sasha, the passionate, troubled young woman he employs. Although Bennie and Sasha never discover each other’s pasts, the reader does, in intimate detail, along with the secret lives of a host of other characters whose paths intersect with theirs, over many years, in locales as varied as New York, San Francisco, Naples, and Africa.
We first meet Sasha in her mid-thirties, on her therapist’s couch in New York City, confronting her... more Jennifer Egan’s spellbinding interlocking narratives circle the lives of Bennie Salazar, an aging former punk rocker and record executive, and Sasha, the passionate, troubled young woman he employs. Although Bennie and Sasha never discover each other’s pasts, the reader does, in intimate detail, along with the secret lives of a host of other characters whose paths intersect with theirs, over many years, in locales as varied as New York, San Francisco, Naples, and Africa.
We first meet Sasha in her mid-thirties, on her therapist’s couch in New York City, confronting her long-standing compulsion to steal. Later, we learn the genesis of her turmoil when we see her as the child of a violent marriage, then as a runaway living in Naples, then as a college student trying to avert the suicidal impulses of her best friend. We plunge into the hidden yearnings and disappointments of her uncle, an art historian stuck in a dead marriage, who travels to Naples to extract Sasha from the city’s demimonde and experiences an epiphany of his own while staring at a sculpture of Orpheus and Eurydice in the Museo Nazionale. We meet Bennie Salazar at the melancholy nadir of his adult life—divorced, struggling to connect with his nine-year-old son, listening to a washed-up band in the basement of a suburban house—and then revisit him in 1979, at the height of his youth, shy and tender, reveling in San Francisco’s punk scene as he discovers his ardor for rock and roll and his gift for spotting talent. We learn what became of his high school gang—who thrived and who faltered—and we encounter Lou Kline, Bennie’s catastrophically careless mentor, along with the lovers and children left behind in the wake of Lou’s far-flung sexual conquests and meteoric rise and fall.
A Visit from the Goon Squad is a book about the interplay of time and music, about survival, about the stirrings and transformations set inexorably in motion by even the most passing conjunction of our fates. In a breathtaking array of styles and tones ranging from tragedy to satire to PowerPoint, Egan captures the undertow of self-destruction that we all must either master or succumb to; the basic human hunger for redemption; and the universal tendency to reach for both—and escape the merciless progress of time—in the transporting realms of art and music. Sly, startling, exhilarating work from one of our boldest writers. less 
Adam RobertsI love this novel. It is wonderfully written, brilliantly imaginative and engaging, funny and sad and smart. I also love it because of what it says about SF. That in a genre often caricatured (by those who don’t know it very well) as being about the wish-fulfillment fantasies of adolescent boys – huge space weapons, scantily clad astro-girls and so on – some of the very best work is being written... (Source)
Adam RobertsI love this novel. It is wonderfully written, brilliantly imaginative and engaging, funny and sad and smart. I also love it because of what it says about SF. That in a genre often caricatured (by those who don’t know it very well) as being about the wish-fulfillment fantasies of adolescent boys – huge space weapons, scantily clad astro-girls and so on – some of the very best work is being written... (Source)
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7
David Pogue, Antonio Javier Caparo | 4.35
SILLY MAGICAL POWERS, KIDS ON THE RUN.
One day, Abby Carnelia, ordinary sixth grader, realizes she has a magical power. Okay, it's not a fancy one (she can make a hard-boiled egg spin by tugging on her ears). But it's the only one she has, and it's enough to launch her into an adventure where she meets a host of kids with similarly silly powers, becomes a potential guinea pig for a drug company, and hatches a daring plan for escape.
Kids will be dying to unearth their own magical powers after reading this whimsical debut by tech personality David Pogue. more SILLY MAGICAL POWERS, KIDS ON THE RUN.
One day, Abby Carnelia, ordinary sixth grader, realizes she has a magical power. Okay, it's not a fancy one (she can make a hard-boiled egg spin by tugging on her ears). But it's the only one she has, and it's enough to launch her into an adventure where she meets a host of kids with similarly silly powers, becomes a potential guinea pig for a drug company, and hatches a daring plan for escape.
Kids will be dying to unearth their own magical powers after reading this whimsical debut by tech personality David Pogue. less See more recommendations for this book...
8
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our... more Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. less Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)
Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)
Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)
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9
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,... more Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. less Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)
Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)
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10
Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common.
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting... more Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common.
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.
Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed - without ever looking at a single number.
Praised by bestselling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin-as well as senior leaders from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities. less 
Susan CainAs brilliant as it is wise, this is not just a book—it’s a new and shining worldview. (Source)
Tony HsiehDefines a road to success marked by new ways of relating to colleagues and customers as well as new ways of growing a business. (Source)
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