100 Best Behavioral Economics Books of All Time

We've researched and ranked the best behavioral economics books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Richard Branson, Charles T. Munger, Malcolm Gladwell, and 491 other experts.
1

Thinking, Fast and Slow

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel...
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Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

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2
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
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Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

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3
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
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Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

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4
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose...
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Malcolm GladwellI don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. (Source)

Daymond JohnI love newer books like [this book]. (Source)

James Altucher[James Altucher recommended this book on the podcast "The Tim Ferriss Show".] (Source)

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5

Outliers

The Story of Success

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player,...
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Bill Gates[On Bill Gates's reading list in 2011.] (Source)

James AltucherGladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

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6

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
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Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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7
An alternate cover edition exists here.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point...
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Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

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8
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or...
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9
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some...
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Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

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10
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was.

The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to...
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Recommended by Bill Gates, Jeff Bezos, Simon Sinek, and 22 others.

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Jeff Bezos[From the book "The Everything Store: and the Age of Amazon"] “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. (Source)

James AltucherAnd throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

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Don't have time to read the top Behavioral Economics books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.

Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so...
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Bill GatesI recommend this book to anyone who reads nonfiction. It is very well written and full of great insights. (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

Keith SlotterThese two gentlemen wrote the first book several years ago and SuperFreakonomics just came out. The books are very interesting on crime theory. Their theories are controversial. For example, they link a decrease in crime to the legalisation of abortion. In a nutshell they say that abortion stopped a whole new generation of criminals from being born. And that is because they say abortion is most... (Source)

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12
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon...
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Barack ObamaAs 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018... (Source)

Bill GatesThis was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. (Source)

Nigel WarburtonIt’s an interesting book, it’s very challenging. It may be over-optimistic. But it does have this startling effect on the readers of challenging widely held assumptions. It’s a plea to look at the empirical data, and not just assume that you know how things are now. (Source)

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13
Moneyball is a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the front offices of major league teams and the dugouts, perhaps even in the minds of the players themselves. Michael Lewis mines all these possibilities - his intimate and original portraits of big league ballplayers are alone worth the price of admission - but the real jackpot is a cache of numbers - numbers! - collected over the years by a strange brotherhood of amateur baseball enthusiasts: software... more

Carol DweckYou would think that the relationship between training and skill would be utterly obvious in sports, but apparently it isn’t. (Source)

David PapineauIt’s a parable of the disinclination of people in general to base their practices on evidence, a parable for evidence-based policy in general. (Source)

Ed SmithThis is about a guy using econometrics to predict which baseball players will do better in advancing wins, a remarkable use of economic thinking. (Source)

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14
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising,...
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Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

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15
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better...
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Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)

David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)

Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)

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16
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan...
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Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

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17
The provocative follow-up to the New York Times bestseller Predictably Irrational

Why can large bonuses make CEOs less productive?
How can confusing directions actually help us?
Why is revenge so important to us?
Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he...
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Recommended by Rand Fishkin, Fabrice Grinda, and 3 others.

Rand FishkinAnother excellent book from Ariely, with a lot of new research and a personal take that helps keep the text moving. (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

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18
Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality. less

Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

David Heinemeier HanssonMichael Lewis is just a great storyteller, and tell a story in this he does. It’s about two Israeli psychologists, their collaboration on the irrationality of the human mind, and the milestones they set with concepts like loss-aversion, endowment effect, and other common quirks that the assumption of rationality doesn’t account for. It’s a bit long-winded, but if you like Lewis’ style, you... (Source)

Francisco Perez Mackenna​This summer, Mackenna is learning more about the birth of behavioral economics, the psychology of white collar crime, and the restoration of American cities as locations of economic growth. (Source)

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19
Now updated with new research — the book that has changed millions of lives.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth...
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Tony Robbins[Tony Robbins recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Bill GatesOne of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

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20
You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing...
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Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

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Don't have time to read the top Behavioral Economics books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of...
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Cal NewportI recently read an advance copy of James Clear’s new book, Atomic Habits. His thesis is that small but carefully selected habits can, over time, create massively positive results — not just in terms of what you accomplish, but also in terms of the type of person you become. James’s exposition rings true with what’ve I learned hanging around interesting people and high achievers. I recommend you... (Source)

Mark MansonA lot of people email me asking about habits - how to form good ones, how to break bad ones, how to stop doing the dumb shit we always do. I've got a friend named James Clear. He's an accomplished author and business owner and is kind of a "habit guru." He's probably forgotten more habits research than I've ever brought myself to look at. He just launched his first book. It's called Atomic Habits... (Source)

Ryan HolidayThis book is out on Tuesday and it's also very good. An atomic habit is a tiny habit or change that can have an enormous impact on your life. Getting up a little earlier, deleting social media from your phone, automating your savings, developing a system, these are atomic habits. Me personally, I don't feel like I am particularly talented or even that disciplined, but I have a number of atomic... (Source)

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22

Hooked

How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...
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Recommended by Nir Eyal, Andrew Chen, Ryan Hoover, and 44 others.

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

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23
Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile, and The Bed of Procrustes.

Now in a striking new hardcover edition, Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb–veteran trader, renowned risk expert, polymathic scholar,...
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James AltucherAnd throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

Howard MarksReally about how much randomness there is in our world. (Source)

Anant JainThe five-book series, "Incerto", by Nassim Nicholas Taleb has had a profound impact on how I think about the world. There’s some overlap across the books — but you'll likely find the repetition helpful in retaining the content better. (Source)

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In his #1 bestselling books The Tipping Point, Blink, and Outliers, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most... more

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Catalina PenciuBusiness-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert KataiBuy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)

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25
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.

Does the chance of getting caught affect how likely we are to cheat?
How do companies pave the way for dishonesty?
Does collaboration make us more honest or less so?
Does religion improve our honesty?

Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to...
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26

Grit

In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.

Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.

Drawing on...
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Benjamin Spall[Question: What five books would you recommend to youngsters interested in your professional path?] [...] Grit by Angela Duckworth (Source)

Bogdan LucaciuGrit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” (Source)

Stephen LewWhen asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. (Source)

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27
Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common.

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting...
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Susan CainAs brilliant as it is wise, this is not just a book—it’s a new and shining worldview. (Source)

Tony HsiehDefines a road to success marked by new ways of relating to colleagues and customers as well as new ways of growing a business. (Source)

Arianna Huffington“I love [this book], which shows that givers get ahead and nice guys don’t finish last. (Source)

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Originals

How Non-Conformists Move the World

In Originals the author addresses the challenge of improving the world from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
 
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how...
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony HsiehIt's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' [...] Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." (Source)

Arianna HuffingtonA fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. (Source)

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29

Stumbling on Happiness

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? • Why do dining companions insist on ordering different meals instead of getting what they really want? • Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it? In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel... more

Jonathan HaidtHe’s one of the funniest people, certainly in psychology – he’s just endlessly witty, and reading it is like strapping yourself into a roller coaster. (Source)

Maria PopovaDan Gilbert "Stumbling Unhappiness" should be required reading for every human being. (Source)

Lisa Feldman BarrettOne of the ideas in this book is that minds are predictive, not reactive. It feels to us like we just react to the things that are happening to us, but in fact our brains are constantly guessing what’s going to happen in the next moment. Dan’s book was one of the first books that really took on this idea of prediction – which is, I would say, one of the great innovations in the last decade or two... (Source)

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30

Switch

How to Change Things When Change Is Hard

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is...
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Africa Mentor6 fine summer reads | London Business School  London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

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31

Antifragile

Things That Gain from Disorder

From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.

In The Black Swan Taleb outlined a problem; in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the "antifragile" is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.

Taleb stands...
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James AltucherYou ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read... (Source)

Marvin Liaoeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On... (Source)

Vlad TenevThe general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. (Source)

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32

Never Split the Difference

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into...
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Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Daniel PinkEmphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)

Adam Granteval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)

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33
The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.

Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
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34

Sway

The Irresistible Pull of Irrational Behavior

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the...
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35
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later?...
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Angela DuckworthI read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know! (Source)

Eric RiesWhat if we could design experiences that have real impact for our families, our customers and employees? Master storytellers Chip and Dan Heath show how. (Source)

Adam GrantThe most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. (Source)

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36
About the Book: The Paradox of Choice. In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our... more
Recommended by Nassim Nicholas Taleb, Noah Kagan, and 2 others.

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

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37
Alternate cover edition of ISBN 9780062457738

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth...
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Ryan HolidayI loved Mark Manson’s The Subtle Art of Not Giving A Fuck. There’s a reason this book is blowing up. It’s that good. (Source)

Ella BottingYou’ll meet a lot of d*ck heads at work. This book helps you prioritise how you spend your energy. I liked how Mark used examples from his real life to explain his points, means you can relate to his whole ideology more. (Source)

Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] The Subtle Art of Not Giving a F*ck. (Source)

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38

The Invisible Gorilla

And Other Ways Our Intuitions Deceive Us

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday...
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Recommended by Dan Ariely, and 1 others.

Dan ArielyThese guys did one of the most important pieces of research in social science, to show how little we actually see in the world around us. (Source)

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39
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.

Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk...
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Drew HoustonIt’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. (Source)

Sharon Salzberg[Sharon Salzberg recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Roxana Bitoleanu[One of the books recommends to young people interested in her career path.] (Source)

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40

How We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our...
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Don't have time to read the top Behavioral Economics books of all time? Read Shortform summaries.

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41
The thirty-five chapters in this book describe various judgmental heuristics and the biases they produce, not only in laboratory experiments but in important social, medical, and political situations as well. Individual chapters discuss the representativeness and availability heuristics, problems in judging covariation and control, overconfidence, multistage inference, social perception, medical diagnosis, risk perception, and methods for correcting and improving judgments under uncertainty. About half of the chapters are edited versions of classic articles; the remaining chapters are newly... more

Jonah LehrerThis is one of the most influential books in modern economics. (Source)

Adam RobinsonThis study should be taught at every business school in the country. (Source)

Adam RobinsonThis study should be taught at every business school in the country. (Source)

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42
Recommended by Jason Zweig, and 1 others.

Jason ZweigIt seeks to explain a central puzzle in personal finance: ‘Why don’t smarter people consistently have better financial lives?' (Source)

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43
""No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people." --H. L. Mencken"
H. L. Mencken was wrong.
In this endlessly fascinating book, "New Yorker" columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are "smarter" than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This seemingly counterintuitive notion has endless and major...
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Ben ShapiroIt's very good. (Source)

David Ndii@Mbiginji If you like that type you might enjoy The Wisdom of Crowds - James Surowiecki and Homo Deus by Yuval Harari. Recommend also Winners Takes All by Anand Giridharadas. Different kind of book but important read. (Source)

Nadia Al SheikhAlthough we tend to elect leaders that we believe know better and follow them hoping for a better future, better life & a safer life. Surprisingly in many cases the wisdom of the crowd has proven to be more accurate than most of our smartest leaders. The message for me is to learn to listen to the people and to learn from them assuming you know nothing with that you will learn a lot! (Source)

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44
Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true?

While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He...
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Recommended by Ryan Holiday, Nilofer Merchant, and 2 others.

Ryan HolidayI'll put here what I emailed Malcolm when I finished the book: "Just finished your new book in one sitting yesterday. So good. You are at the height of your powers and remain an inspiration to all of us trying to master an un-masterable profession." It's a little less practical or self-improvement oriented than his previous books, but far more thought provoking. (Source)

Nilofer MerchantAn interesting analysis/ essay re Gladwell’s latest book —> https://t.co/5Ey1maNRyI (Source)

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45

Decisive

How to Make Better Decisions

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best...
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Cristian-Dragos BaciuSo for business related books, the one that I think had the most impact for me was Decisive: How to make better choices in life and work, by Chip & Dan Heath. [...] The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind. (Source)

Sean MallonIt looks at what hinders great decision making, and how to improve any decisions you make. Any entrepreneur knows how crucial their decisions in business are (and how devastating indecision can be). Decisive helps the reader to understand how good decisions are made, what key elements to look for, and how to make your choices better and quicker. (Source)

Julia GalefExplains four of the biggest judgment errors [...] and gives tips for combating them. (Source)

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46
Audiobook: 8 hrs and 47 mins

A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture

Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity.

Drawing on cutting-edge research from behavioral science and...
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Recommended by Daniel Kahneman, Esther Dyson, and 2 others.

Esther DysonAn explanation of scarcity for rich intellectuals, showing how poor people do stupid things for lack of money, while rich people do stupid things for lack of time. (Source)

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47

Superforecasting

The Art and Science of Prediction

New York Times Bestseller

An Economist Best Book of 2015

"The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow."
Jason Zweig, The Wall Street Journal
 
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even...
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Sheil KapadiaRead the book Superforecasting, had a great conversation with @bcmassey and came up with seven ideas for how NFL teams can try to find small edges during the draft process. Would love to hear feedback on this one. https://t.co/PdN1fKCagl (Source)

Julia Galef[Has] some good advice on how to improve your ability to make accurate predictions. (Source)

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48
One of Wall Street Journal's Best Ten Works of Nonfiction in 2012

New York Times Bestseller

"Not so different in spirit from the way public intellectuals like John Kenneth Galbraith once shaped discussions of economic policy and public figures like Walter Cronkite helped sway opinion on the Vietnam War…could turn out to be one of the more momentous books of the decade."
-New York Times Book Review

"Nate Silver's The Signal and the Noise is The Soul of a New Machine for the 21st century."
-Rachel Maddow, author of Drift

"A serious...
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Recommended by Bill Gates, and 1 others.

Bill GatesAnyone interested in politics may be attracted to Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail—but Some Don't. Silver is the New York Times columnist who got a lot of attention last fall for predicting—accurately, as it turned out–the results of the U.S. presidential election. This book actually came out before the election, though, and it’s about predictions in many... (Source)

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49
What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the...
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Recommended by Sam Freedman, and 1 others.

Sam Freedman@mrianleslie (Also I agree What the Dog Saw is his best book). (Source)

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50

Algorithms to Live By

The Computer Science of Human Decisions

A fascinating exploration of how insights from computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mind

All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same...
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Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

Sriram Krishnan@rabois @nealkhosla Yes! Love that book (Source)

Chris OliverThis is a great book talking about how you can use computer science to help you make decisions in life. How do you know when to make a decision on the perfect house? Car? etc? It helps you apply algorithms to making those decisions optimally without getting lost. (Source)

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Don't have time to read the top Behavioral Economics books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
51
A new book that explores the science of productivity, and why, in today’s world, managing how you think—rather than what you think—can transform your life. less

Mike BenkovichLast year I read the book 'Smarter Faster Better: The Secrets of Being Productive in Life and Business' by Charles Duhigg. Look passed the click-baity title and you'll find one of the best books on productivity I've ever read... And I've read a lot of them. (Source)

Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)

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52

Contagious

Why Things Catch On

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

...
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Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

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53
An entertaining illumination of the stupid beliefs that make us feel wise.

Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human.

Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel...
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Recommended by Jessica Flitter, and 1 others.

Jessica FlitterHonestly, almost every major topic that we cover in an introductory social psychology chapter is covered in the book. It makes psychology real: this isn’t something that theoretically exists in the classroom. It exists every single day. That’s why I love this book. (Source)

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54
Winner of the 2011 Financial Times/Goldman Sachs Best Business Book of the Year Award

Billions of government dollars, and thousands of charitable organizations and NGOs, are dedicated to helping the world's poor. But much of their work is based on assumptions that are untested generalizations at best, harmful misperceptions at worst.

Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries....
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Recommended by Bill Gates, Harini Calamur, and 2 others.

Bill GatesDoes a great job of bringing alive the complexities of poor people’s lives. (Source)

Harini Calamur@ask0704 Read his book. I don't agree with some of the things he says. But, it is a great read on understanding poverty (Source)

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55
Esta apasionante lectura nos descubre la naturaleza de los procesos arbitrarios de la vida cotidiana y cambia para siempre la percepción que tenemos de ellos. En 1905 Albert Einstein publicó una impactante explicación sobre el movimiento browniano -el movimiento arbitrario de partículas- comparándolo con la clase de movimiento que se observaría en el caminar de un borracho. La comparación se convirtió desde entonces en una poderosa herramienta para entender el movimiento puramente arbitrario que, por definición, no tiene ningún modelo específico.
En este nuevo libro, Leonard Mlodinow...
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Recommended by David Spiegelhalter, Gabriel Coarna, and 2 others.

David SpiegelhalterThis is a general introduction to the history of probability and the way it comes into everyday life. It intersperses the historical development with modern applications, and looks at finance, sport, gambling, lotteries and coincidences. (Source)

Gabriel CoarnaLeonard Mlodinow's "The Drunkarkd's Walk" -more precisely, the section on the "Monty Hall" problem- totally changed how I look-at/think-about probabilities and choices in general; this has impacted almost every real-life choice I've made since I read this book. (Source)

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56

Homo Deus

A Brief History of Tomorrow

Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.

Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and...
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Richard BransonI certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all... (Source)

Bill GatesHarari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. (Source)

Vinod KhoslaNot that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. (Source)

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57
The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity.

Akerlof and Shiller reassert the necessity of an active government role in economic...
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58

The Undercover Economist

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices.
The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the...
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Recommended by Ola Olusoga, Fabrice Grinda, and 2 others.

Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

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59

Irrational Exuberance

As Robert Shiller’s new 2009 preface to his prescient classic on behavioral economics and market volatility asserts, the irrational exuberance of the stock and housing markets “has been ended by an economic crisis of a magnitude not seen since the Great Depression of the 1930s.” As we all, ordinary Americans and professional investors alike, crawl from the wreckage of our heedless bubble economy, the shrewd insights and sober warnings, and hard facts that Shiller marshals in this book are more invaluable than ever.

The original and bestselling 2000 edition of Irrational Exuberance...
more

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60

Choices, Values, and Frames

Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that preferences are constructed in context, and it develops new approaches to the standard view of choice-based utility. As with the classic 1982 volume, Judgment Under Uncertainty, this volume is comprised of papers published in diverse academic journals. The... more

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61

Make It Stick

The Science of Successful Learning

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.

Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never...
more
Recommended by Barbara Oakley, and 1 others.

Barbara OakleyIf you’re trying to keep up your reading about learning, one of the best books about learning is Make It Stick: The Science of Successful Learning by Peter Brown, Henry Roediger III, and Mark McDaniel. This insightful book was co-authored by some of the most influential researchers around. The book jacket says it best: “Many common study habits and practice routines turn out to be... (Source)

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62
The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning -- essential reading for anyone who wants to avoid "cognitive errors" and make better choices in all aspects of their lives.

Have you ever: Invested time in something that, with hindsight, just wasn't worth it? Or continued doing something you knew was bad for you? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better...
more
Recommended by Robert Cialdini, Nigel Warburton, and 2 others.

Robert CialdiniDobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense. (Source)

Nigel WarburtonThis is an unpretentious book. Dobelli doesn’t claim to be an original thinker himself. He’s a summariser of other people’s thoughts. What he’s done is brought lots of different things together in one place. Each of the 99 entries is pretty short, and it’s the kind of book to dip into. (Source)

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63
Bestselling author Dan Ariely reveals fascinating new insights into motivation--showing that the subject is far more complex than we ever imagined.

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than...
more

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64
Why can’t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In The Righteous Mind, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding.
 
His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt...
more

A.J. JacobsAll about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. (Source)

Akin Oyebode@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. (Source)

Andrew M. MwendaThe best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. (Source)

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65
Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell?

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of...
more

Peter AttiaA book about cognitive dissonance that looks at common weaknesses and biases in human thinking. Peter wants to ensure he goes through life without being too sure of himeself, and this book helps him to recalibrate. (Source)

Ryan HolidayCognitive Dissonance is one of the most powerful and delusionary forces in the world. (Source)

David KramaleyWhen asked what books he would recommend to youngsters interested in his professional path, David mentioned Mistakes Were Made (But Not by Me). (Source)

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66
Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store?

We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our...

more

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67
The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory

An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an...
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Bill GatesOf the five books I finished over vacation, the one that impressed me the most – and that is probably of broadest interest – is Moonwalking with Einstein: The Art and Science of Remembering Everything, by science writer Joshua Foer. This is an absolutely phenomenal book that looks at memory and techniques for dramatically improving memory. Foer actually mastered these techniques, which led him to... (Source)

Chelsea HandlerIt has changed my life and made me embarrass myself much less when meeting someone twice. (Source)

Deborah BlumThis book focuses not so much on the scientists but more on the consequence and meaning of memory for the rest of us. Within the framework of a memory championship, Foer looks at this almost obsessive interest in learning, how to remember everything. He asks the really interesting philosophical question, which is, are we defined by what we remember? (Source)

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68
In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?

Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and...
more

Charles DuhiggThrough wonderful storytelling and sly wit, Annie Duke has crafted the ultimate guide to thinking about risk. We can all learn how to make better decisions by learning from someone who made choices for a living, with millions on the line. (Source)

Marc AndreessenCompact guide to probabilistic domains like poker, or venture capital. Best articulation of "resulting", drawing bad conclusions from confusing process and outcome. Recommend for people operating in the real world. (Source)

Seth GodinBrilliant. Buy ten copies and give one to everyone you work with. It's that good. (Source)

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69
From the New York Times bestselling author of The Black Swan, a bold new work that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility

In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to...
more

Ben HorowitzA book about the dynamics of how large-scale, highly random systems behave. (Source)

Marc AndreessenSkin in the game as conflict of interest, or as attaching one's livelihood to one's speech? Who to listen to, and why. Ideal counterpart to Philip Tetlock's Expert Political Judgment. (Source)

Daniel KahnemanChanged my view of how the world works. (Source)

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70

Advances in Behavioral Economics

Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession.


This book assembles the most important papers on behavioral economics published since around 1990. Among...
more

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71
The New York Times bestseller

"It's no exaggeration to say that Behave is one of the best nonfiction books I've ever read." --David P. Barash, The Wall Street Journal


"It has my vote for science book of the year." --Parul Sehgal, The New York Times

"Hands-down one of the best books I've read in years. I loved it." --Dina Temple-Raston, The Washington Post

Named a Best Book of the Year by The Washington Post and The Wall Street Journal
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Sam HarrisI highly recommend. It really is the most accessible discussion of brain science you will find. (Source)

Vinod KhoslaAmong the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. (Source)

Bryan Johnson[Bryan Johnson recommended this book on Twitter.] (Source)

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72
Who are you? When you start to explore this question, you find out how elusive it really is. Are you a physical body? A collection of experiences and memories? A partner in a relationship? Each time you consider these aspects of yourself, you realize that there is much more to you than any of these can define.

In The Untethered Soulnow a New York Times bestsellerspiritual teacher Michael Singer explores the question of who we are and arrives at the conclusion that our identity is to be found in our consciousness, the fact of our ability to...
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Deepak Chopraeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-1','ezslot_5',164,'0','1'])); In the book The Untethered Soul, Michael A. Singer takes you step-by-step through the process of Gyana, the yoga of the Intellect, to the Source. Moreover, he does it with elegant simplicity. Read this book carefully, and you will get more than a glimpse of eternity. (Source)

Ray KurzweilEast is East and West is West, but Michael A. Singer bridges these two great traditions in a radiant treatise on how to succeed in life from our spiritual quest to our everyday tribulations. Freud said that life was composed of love and work. With great eloquence, wit, and compelling logic, Singer’s brilliant book completes this thought by showing them to be two poles of the same selfless... (Source)

James AltucherMichael moved to an empty patch of forest, set up his trailer, and started to meditate in the early 70s. He surrendered to whatever happened in his life. Well...what ended up happening is that he created a multi-billion dollar company. His book is about the spiritual beauty of surrender. And how that can go hand in hand with financial success. I was so astonished by the book that I contacted him... (Source)

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73
With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are...
more

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74
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
 
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to...
more
Recommended by Dan Ariely, Noah Kagan, and 2 others.

Dan ArielyAs obesity becomes a bigger issue, the book has a lot of practical things to say about the obesity epidemic. (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

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75

Heuristics and Biases

The Psychology of Intuitive Judgment

Judgment pervades human experience. Do I have a strong enough case to go to trial? Will the Fed change interest rates? Can I trust this person? This book examines how people answer such questions. How do people cope with the complexities of the world economy, the uncertain behavior of friends and adversaries, or their own changing tastes and personalities? When are people's judgments prone to bias, and what is responsible for their biases? This book compiles psychologists' best attempts to answer these important questions. less
Recommended by Matthew Syed, and 1 others.

Matthew SyedThis is another really good set of essays in a rapidly growing branch of intellectual enquiry called behavioural economics where they look at the irrationalities in the way that humans behave. I thought this was brilliant. One essay in particular on irrational optimism caught my eye. It’s the idea that individuals who have slightly inflated expectations of their own abilities tend to persevere... (Source)

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76
Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we...
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Recommended by Jj. Omojuwa, Ron Fournier, and 2 others.

Jj. Omojuwa@SympLySimi Lol. Read this book. You’d love it. https://t.co/d2cLOyoiZ9 (Source)

Ron FournierJust finished, “Everybody Lies” by @SethS_D, which in addition to being a tremendous education on Big Data, includes the best conclusion to a non-fiction book I’ve ever read. Read it. -30- (Source)

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77

Judgment in Managerial Decision Making

In situations requiring careful judgment, every individual is influenced by their own biases to some extent. With Bazerman's new seventh edition, readers can quickly learn how to overcome those biases to make better managerial decisions. The book examines judgment in a variety of organizational contexts, and provides practical strategies for changing and improving decision-making processes so that they become part of one's permanent behavior. less
Recommended by Charles T. Munger, Charlie Munger, and 2 others.

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78
Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels:...
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79
Game theory, the formalized study of strategy, began in the 1940s by asking how emotionless geniuses should play games, but ignored until recently how average people with emotions and limited foresight actually play games. This book marks the first substantial and authoritative effort to close this gap. Colin Camerer, one of the field's leading figures, uses psychological principles and hundreds of experiments to develop mathematical theories of reciprocity, limited strategizing, and learning, which help predict what real people and companies do in strategic situations. Unifying a wealth of... more

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80

The Thing Which Has No Name

The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.

When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with...
more

Nassim Nicholas Taleb4 hours dinner conversation with @rorysutherland and Rohan @Silva in a Pakistani restaurant in London (2 bottles of wine, but no Negroni). You must buy two copies of Rory's book, in case one is stolen, lost, damaged (by the rain), or self-destructs. https://t.co/Xa5WFOGCNt (Source)

Geoffrey MillerAgree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be. https://t.co/8U1iAxji8Z (Source)

Preston Pysh@rorysutherland I would love to interview you on our podcast. Your book was incredible! (Source)

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81
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged...
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Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

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82
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable... more

Marius Ciuchete Pauneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Question: Was there a moment, specifically, when something you read in a book helped you? Answer: Yes there was. In fact, I can remember two separate sentences from two different books: The first one comes from “The Design of Everyday Things” by Don Norman. It says: “great design will help... (Source)

Grey BakerI mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems... (Source)

Kaci LambeThese three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. (Source)

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83
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the “same”? The answer is simple: prices are a collective hallucination.
 
In...
more

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84
Since its publication twenty years ago, Sources of Power has been enormously influential. The book has sold more than 50,000 copies, has been translated into six languages, has been cited in professional journals that range from Journal of Marketing Research to Journal of Nursing, and is mentioned by Malcolm Gladwell in Blink. Author Gary Klein has collaborated with Nobel laureate Daniel Kahneman and served on a team that redesigned the White House Situation Room to support more effective decision making. The model of decision making Klein proposes in the book has... more

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85

Gödel, Escher, Bach

An Eternal Golden Braid

Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more. less

Steve Jurvetson[Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Seth GodinIn the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. (Source)

Kevin KellyOver the years, I kept finding myself returning to its insights, and each time I would arrive at them at a deeper level. (Source)

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86
When faced with complex problems, we have all become accustomed to looking to our leaders to set out a plan of action, to blaze a path to success.
In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today 's challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with...
more
Recommended by Dan Sullivan, and 1 others.

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87
Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:


• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength
• Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers

• Why trying to increase confidence...
more

Adam Rifkin@TheCandaceSmith If you enjoyed this, @bakadesuyo has an excellent book with many more tips. He also has a fascinating website: https://t.co/na90OSAf0E (Source)

Koshiek Karan@SoSoDeezy @JoyceDavies51 It subliminally conditions children to be conformist. The difference between good & great lies in non-conformity & the courage to be different. Check out this book, it's a great read... there's a section on why people who enjoy success at school often struggle later on life. https://t.co/j8gaA15aHN (Source)

Cody McLainEric Barker puts out some great content on his blog and his book combines a lot of those insights into a single read. Growing up I was much more critical and hard on myself than I should’ve been, and this book gives great insight as to what Success actually is and how to get there. (Source)

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88
The Freakonomics of matha math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands

The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.

Math allows us to see the hidden structures underneath the messy and...
more

Bill GatesThe writing is funny, smooth, and accessible -- not what you might expect from a book about math. What Ellenberg has written is ultimately a love letter to math. If the stories he tells add up to a larger lesson, it’s that 'to do mathematics is to be, at once, touched by fire and bound by reason' -- and that there are ways in which we’re all doing math, all the time. (Source)

Auston BunsenI’ve got a few, one book that really impacted me early on as someone coming from a middle-class family was “Rich dad, Poor dad”. Since then I’ve read many books but one that really stands out is “How not to be wrong” by Jordan Ellenberg which really reignited my appetite & appreciation for math. (Source)

Nick GanjuWritten for an audience of people who have historically been intimidated by math [...] and introduces things in a very simple way, and then works up to more complex concepts. (Source)

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89

Why We Buy

The Science of Shopping

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers... more

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90
Today’s stock market is not for the faint of heart. At a time of frightening volatility, what is the average investor to do?


The answer: turn to Burton G. Malkiel’s advice in his reassuring, authoritative, gimmick-free, and perennially best-selling guide to investing. Long established as the first book to purchase before starting a portfolio or 401(k), A Random Walk Down Wall Street now features new material on “tax-loss harvesting,” the crown jewel of tax management; the current bitcoin bubble; and automated investment advisers; as well as a brand-new chapter on...
more

John KayEssentially, the theme of Malkiel’s book was that you could, in effect, do investing yourself. (Source)

Michael HebenstreitIf you want to get into stock trading or in case you want to become an investor, then I definitely would recommend to read the book I already mentioned and in addition: A Random Walk Down Wall Street by Burton Malkiel. (Source)

Andrew W LoIt’s a wonderful read because it doesn’t presuppose any background knowledge of economics or finance…It’s had so much staying power. It was written in the 1970s, a bestseller when it came out, and it’s still a bestseller now. I recommend it to my MBA students today because it’s just a wonderful introduction to the field of finance. At the same time, it provides some very sensible advice for... (Source)

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91
Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people--facing the same economic circumstances--would make different choices. This was the beginning of a fourteen-year collaboration--and of Identity Economics.


The...
more
Recommended by Trevor Phillips, and 1 others.

Trevor PhillipsYes, this is just out and to be frank I am only halfway through it. But it is a completely new idea, which, in essence, says that one effect of being in an increasingly liberal and affluent society is that aspects of identity that previously didn’t seem to matter that much to economists are consciously influencing our behaviour. This is most significant when it comes to gender: that is to say... (Source)

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92
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile...
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93
You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.  

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become...
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Cal NewportIndistractable is a master class in understanding the root cause of distraction. Recommended for anyone looking to do more deep work. (Source)

Arianna HuffingtonThis is such an important book. Indistractable is the best guide I’ve read for reclaiming our attention, our focus, and our lives. (Source)

Mark MansonIndistractable is the most practical and realistic approach to balancing technology with well-being. A must-read for anyone with a smartphone. (Source)

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94
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.

Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden...
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Recommended by Ryan Foland, and 1 others.

Ryan Foland@Tiffani_Bova @DanielPink Funny, I just put Dan's book, "When," on @audible_com 2 days ago. Love the messages to never underestimate a good nap and take more breaks. & a big cheers 🍻 to the soft stuff! Dan, "When" the time is right, I'd love to have u as a guest on my podcast, https://t.co/nmNCJlvA6W https://t.co/EvnfO8pTSa (Source)

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96

Mindfulness

An Eight-Week Plan for Finding Peace in a Frantic World

From one of the leading thinkers on Mindfulness-Based Cognitive Therapy, a pioneering set of simple practices to dissolve anxiety, stress, exhaustion, and unhappiness.In "Mindfulness," Oxford professor Mark Williams and award-winning journalist Dr. Danny Penman reveal the secrets to living a happier and less anxious, stressful and exhausting life. Based on the techniques of Mindfulness-Based Cognitive Therapy, the unique program developed by Williams and his colleagues, the book offers simple and straightforward forms of mindfulness meditation that can be done by anyone--and it can take just... more
Recommended by Tessa Watt, Will MacAskill, and 2 others.

Tessa WattThis is the book that I would recommend as the most practical…It takes you through an eight-week course and it has audio to go with it. (Source)

Will MacAskillThis book is a friendly and accessible introduction to mindfulness meditation, and includes an 8-week guided meditation course. Will completed this course, and it had a significant impact on his life. (Source)

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97

The Irrational Bundle

Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume. less

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98
We rely on science to tell us everything from what to eat to when and how long to exercise, but what about relationships? Is there a scientific explanation for why some people seem to navigate relationships effortlessly, while others struggle? According to psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller, the answer is a resounding "yes."In Attached, Levine and Heller reveal how an understanding of adult attachment-the most advanced relationship science in existence today-can help us find and sustain love. Pioneered by psychologist John Bowlby in the 1950s, the field... more

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99

Quasi Rational Economics

Standard economics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do economic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions. less

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100
The New York Times bestselling, groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today's news.

Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of...
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Bill GatesIn Anand’s thought-provoking book his fresh perspective on solving complex societal problems is admirable. I appreciate his commitment and dedication to spreading social justice. (Source)

Tim O'ReillyAnand is a deeply insightful thinker, whose view of justice tempered with mercy needs to be widely shared. His forthcoming book is brilliant and important. https://t.co/QIcy3bEZMS (Source)

Darren Walker[A] landmark new book. (Source)

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