100 Best Social Engineering Books of All Time

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

Charlamagne Tha GodThese are the books I recommend people to listen to on @applebooks. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan SpiegelAfter meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

Charles T. Mungerrecommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Drew HoustonAbout principled negotiation, and I still think about and apply a lot of those concepts today. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

Arianna HuffingtonI find [this book] so inspirational and instructive, it lives on my nightstand. (Source)

Chip ConleyI have given [this book] away to a number of people. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Max LevchinA now-venerable guide to having tough conversations in a way that engages the debaters. (Source)

Deke BridgesPicked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

Richard BejtlichIn 2002 I reviewed Kevin Mitnick's first book, The Art of Deception. In 2005 I reviewed his second book, The Art of Intrusion. I gave both books four stars. Mitnick's newest book, however, with long-time co-author Bill Simon, is a cut above their previous collaborations and earns five stars. As far as I can tell (and I am no Mitnick expert, despite reading almost all previous texts mentioning... (Source)

Antonio EramThis book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. (Source)

Nick JanetakisI'm going to start reading Ghost in the Wires by Kevin Mitnick this week. I used to go to 2600 meetings back when he was arrested for wire fraud and other hacking related shenanigans in the mid 1990s. I'm fascinated by things like social engineering and language in general. In the end, I just want to be entertained by his stories. For someone who is into computer programming, a book like this... (Source)

James AltucherWhat better way to learn about success then the minute paths taken by 100s or 1000s of successful people.It feels like Robert takes everyone in history and dissects the exact moments and decisions that led to their great success. (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

Tobias S@Oliver_Rankin @Ashthorp Great book, read it twice! (Source)

Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

James Altucher@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". (Source)

Aaron WatsonThis one’s going to be controversial. Adams, the creator of Dilbert, was one of the first commentators to come out and predict that Trump would win the 2016 presidential election. How’d he do that? By viewing the world through his Persuasion Filter. This reframing of how humans interact, the world works, and why Trump won was fascinating. It’s already starting to influence the way that I write.... (Source)

James AltucherYou ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read... (Source)

Marvin Liaoeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On... (Source)

Vlad TenevThe general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. (Source)

Maria PopovaTim Ferriss: "If you could guarantee that every public official or leader read one book, what would it be?": "The book would be, rather obviously, Plato's The Republic. I'm actually gobsmacked that this isn't required in order to be sworn into office, like the Constitution is required for us American immigrants when it comes time to gain American citizenship." (Source)

Rebecca GoldsteinLiving today in Trump’s America, I am constantly reminded of specific passages in the Republic, most saliently his warnings of how a demagogue might arise in the midst of a democracy by fanning up resentments and fears. (Source)

David Heinemeier HanssonI’m about a third through this and still can’t tell whether Plato is making a mockery of Socrates ideas for the idyllic society or not. So many of the arguments presented as Socrates’ are so tortured and with so disconnected leaps of logic that it’s hard to take it at face value. Yet still, it’s good fun to follow the dialogue. It reads more like a play than a book, and again, immensely... (Source)

Marissa MayerProud of our friend and neighbor Olivia Fox Cabane - her book 'The Charisma Myth' launched today and is already #122 of all books on Amazon. It went into its second printing even before launch! (Source)

Laura LangOlivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference. (Source)

Dr. Monali Y. DesaiCurrently, my favorite business book is The Charisma Myth (Olivia Fox Cabane) because I feel it has so many small but impactful takeaways about improving how you communicate with others, I try to reread it once a year. (Source)

Marvin LiaoThe Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction.... (Source)

Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Ryan HolidayI know this will offend many strategy purists, but for most audiences I recommend these two books only with a pretty strong disclaimer. While both are clearly full of strategic wisdom, they are hard to separate from their respective eras and brands of warfare. As budding strategists in business and in life, most of us are really looking for advice that can help us with our own problems. The... (Source)

Mary KaldorThis is the sort of Bible of military strategists. (Source)

Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

Ryan HolidayWidely held as a classic, this book is much more than a manifesto and manual on swordsmanship and martial arts. It’s about the mindset, the discipline, and the perception necessary to win in life or death situations. As a swordsman, Musashi fought mostly by himself, for himself. His wisdom, therefore, is mostly internal. He tells you how to out-think and out-move your enemies. He tells you how to... (Source)

Zach Even EshLove this book & should have re-read long ago. . It only takes a page or 2 to change your life IF YOU FOLLOW THROUGH. . #musashi #samurai #undergroundstrengthgym #undergroundstrengthcoach #undergroundstrengthbook… https://t.co/zL8zxUwCJG (Source)

Stephane GrandI do not believe there are business and non-business books. Business is life, you do business like the man or woman you excavate from the person you are told you are. Hence, the most potent business books are not about business, in my opinion. What makes a great business book is that it is a book that helps you find a better version of yourself. Therefore, I would say that my favorite business... (Source)

Eddie S. Glaude Jr.You’re so generous. Get this book. It is brilliant! https://t.co/aKBHSi3kGM (Source)

Imani Perry@ruha9 It is such a brilliant book!! ❤️❤️❤️ (Source)

Kate Crawford@RDBinns Yep, lots of great resources on this. @ruha9’s book goes into contextual use really well, imho. For the past few years I’ve been describing it in terms of parity != justice. (Source)

Juliette AristidesNicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. (Source)

Andra ZahariaWhile I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows. (Source)

Pat WallsYes, this is a dating book, and it's really good for that. But there is a really important concept that transcends all personal relationships - family, friends, etc: And that is the concept of non-neediness and true confidence. Reading this book transformed my relationships with people. (Source)

Joel GascoigneRicardo Semler took over his father's business, Semco, in 1980 under the condition that he could change it completely. On his first day as CEO, he fired 60% of all top managers. Since then he has introduced a wide range of unconventional practices, such as having no official working hours, employees choosing their own salaries, and having no vision (instead wanting employees to find the way using... (Source)

Mehdi KajbafI think that every career path begins with an understanding of who you are and what matters to you. In that light I will suggest some self discovery books. And of course some great business books. (Source)

Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

Louis NyffeneggerFew technical books and a bit of everything. The following books are currently sitting on my bedside table: "The Hitchhiker's Guide To The Galaxy", "Predictable Revenue", "Manufacturing Consent", "Agile Application Security". "Oauth In Action", "Serious Cryptography". (Source)

Jessica FlitterHonestly, almost every major topic that we cover in an introductory social psychology chapter is covered in the book. It makes psychology real: this isn’t something that theoretically exists in the classroom. It exists every single day. That’s why I love this book. (Source)

Boban DedovicQuestion: What five books would you recommend to young people interested in your career path & why? Answer: Here are the main five I would recommend (in chronological order): Swim with the Sharks Without Being Eaten Alive by Harvey Mackay How to Win Friends and Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill The 7 Habits of Highly Effective People by Stephen R. Covey No... (Source)

Jordan B PetersonIsland by Aldous Huxley https://t.co/7N4nyrwCCj, a book from my great books list https://t.co/AxBNX3QpMb (Source)

Peter AttiaA book about cognitive dissonance that looks at common weaknesses and biases in human thinking. Peter wants to ensure he goes through life without being too sure of himeself, and this book helps him to recalibrate. (Source)

Ryan HolidayCognitive Dissonance is one of the most powerful and delusionary forces in the world. (Source)

David KramaleyWhen asked what books he would recommend to youngsters interested in his professional path, David mentioned Mistakes Were Made (But Not by Me). (Source)

Malcolm GladwellAs if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction. Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times. (Source)

Arianna HuffingtonIf you can't stop checking, clicking, surfing and liking, put your device down and read Adam Alter's Irresistible, an important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next. (Source)

Peter SingerYes, it is. I chose The Communist Manifesto, rather than, say, Capital because it shows in a much easier-to-read, shorter work something that is central to Marx’s vision. Capital is much drier, and a lot of it is focused on economics, although there are some remarkable passages of Capital describing the conditions of industrial workers in England at the time. (Source)

Felipe Fernández-ArmestoMarx and Engels’s historical analysis is breathtakingly, brilliantly simple. I think it’s wrong but, again, you’ve just got to admire its genius. Obviously, without understanding the historical basis of Marx’s thought you can’t understand anything else in Marxism. (Source)

Ryan HolidayThis is the 48 Laws of Power written in more of an idealist, activist tone. Alinsky was the liaison for many civil rights, union and student causes in the late 50’s and 60’s. He teaches how to implement your radical agenda without using radical tactics, how to disarm with words and media as opposed to arms and Utopian rhetoric. (Source)

Mad BitcoinsI just read this fantastic book by Saul Alinsky and I tell you what, I think @AOC has read it as well. Trump should be very afraid. https://t.co/n7rlmetqzW (Source)

Michael CoudreyIf you want to know the tactics of the Democrats, you must read this book. If you understand their tactics, you'll be less likely to fall into their traps & better able to defeat them in conversation, in communication, in appearance, in reputation, in policy, & frankly, in life. https://t.co/L4gfuwZ6a3 (Source)

Kenneth BartlettHe and Machiavelli were friends. For a while, they lived across the road from one another. (Source)

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

Richard Bentall Fbpe Climate Terrorist & Rejoiner@MikeSjw Most economic forecasts have been pretty much right. Try again. Or just keep sticking your head in the sand, whatever. BTW I've just read Festinger's 'When prophecy fails' (classic book that introduced concept of cognitive dissonance). He'd love you. (Source)

Kyrylo TaranenkoMake sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)

Ronn TorossianCrystallizing Public Opinion was written by the Godfather of PR. Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. It’s truly incredible how poignant his insights and analysis remain in popular culture. (Source)

Lorraine AdamsIt was written in 1922 and is an insider’s view of how news is made. That is, news is a made thing. News is not facts. (Source)

David GreenbergWhen Lippmann wrote this book he had become disillusioned with aspects of democratic theory that assumed citizens could be fully rational and knowledgeable in making up their minds about public issues. (Source)