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Kyrylo Taranenko's Top Book Recommendations

Want to know what books Kyrylo Taranenko recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Kyrylo Taranenko's favorite book recommendations of all time.

1

Martin Eden

The semiautobiographical Martin Eden is the most vital and original character Jack London ever created. Set in San Francisco, this is the story of Martin Eden, an impoverished seaman who pursues, obsessively and aggressively, dreams of education and literary fame. London, dissatisfied with the rewards of his own success, intended Martin Eden as an attack on individualism and a criticism of ambition; however, much of its status as a classic has been conferred by admirers of its ambitious protagonist.

Andrew Sinclair's wide-ranging introduction discusses the conflict between...
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Recommended by Andi Dumitrescu, Kyrylo Taranenko, and 2 others.

Andi DumitrescuI chose my favorite book with emotion and it’s Martin Eden, probably because it reminds me of my adolescence. (Source)

Kyrylo TaranenkoI read it when I was thirteen or so. The novel tells a dramatic story about the illiterate sailor, who fell in love with a high-society lady. The protagonist puts a lot of efforts into self-education and hard work to meet her expectations… Sounds romantic, but the plot goes behind the casual love story. This book made me fond of self-education and an even bigger fan of reading. (Source)

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2

Marketing Warfare

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning...
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Recommended by Kyrylo Taranenko, and 1 others.

Kyrylo TaranenkoI am a huge fan of positioning in marketing. It was also the first book on marketing I’ve ever read. (Source)

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3
Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.

In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out...
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Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Kyrylo TaranenkoThe golden rule that always works for me: “If something takes two minutes or less, just do it”. I also work remotely, so reading “Your Brain at Work” by D. Rock taught me… well, how our brain works at work (sorry if this sentence sounds like a Rihanna`s song). With this knowledge, I manage my priorities better. (Source)

Jason StirmanUnderstand how our brains operate at work throughout the day was really illuminating for me, especially because I manage other humans who have brains. (Source)

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4
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.
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Recommended by Nir Eyal, Eric Ries, Dan Olsen, and 9 others.

Nir EyalIt used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those... (Source)

Eric RiesIn an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase... (Source)

Kyrylo TaranenkoThe book is new (2017) and growthhacking is a real trend right now. (Source)

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5
The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of...
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Recommended by Ann Handley, Kyrylo Taranenko, and 2 others.

Kyrylo TaranenkoMake sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)

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6
One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them

In ancient times the Rings of Power were crafted by the Elven-smiths, and Sauron, the Dark Lord, forged the One Ring, filling it with his own power so that he could rule all others. But the One Ring was taken from him, and though he sought it throughout Middle-earth, it remained lost to him. After many ages it fell by chance into the hands of the hobbit Bilbo Baggins.

From Sauron's fastness in the Dark Tower of Mordor, his power spread far and wide. Sauron gathered...
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Recommended by Reid Hoffman, Elon Musk, Alan Lee, and 13 others.

Reid Hoffman[The book] that I’ve most often read. (Source)

Elon MuskAs a boy in Pretoria, Musk was un dersized and picked upon, a smart-aleck known as Muskrat. In his loneliness, he read a lot of fantasy and science fiction. “The heroes of the books I read, ‘The Lord of the Rings’ and the ‘Foundation’ series, always felt a duty to save the world,” he told me. (Source)

Alan LeeHis alternative world and mythological system is totally coherent–it’s a fantastic gift that he has given us. (Source)

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