Want to know what books Ann Handley recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Ann Handley's favorite book recommendations of all time.
1
Learn the crucial ins and outs of the world's largest market
The U.S government market represents the largest single market--anywhere. Government contract tracking firm Onvia estimates that government business--federal, state, local, and education--represents better than 40 percent of the nation's GDP. While anyone can play in this market, only those with the right preparation can win.
Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your... more Learn the crucial ins and outs of the world's largest market
The U.S government market represents the largest single market--anywhere. Government contract tracking firm Onvia estimates that government business--federal, state, local, and education--represents better than 40 percent of the nation's GDP. While anyone can play in this market, only those with the right preparation can win.
Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts.
- Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two
- Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government
From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
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Ann HandleyIf you are selling to government (or hope to), you need to read this book! Actually, don't just read it. Do as Mark suggests: highlight it, mark it up, and use it for reference. It's a keeper. (Source)
Steve ResslerWhat Zig Ziglar is to selling, Mark Amtower is to government marketing. He is a master ofhis domain and can break it down and teach it like no other. Don't waste time andmoney trying to enter the government market blind. Let Mark Amtower's Selling to theGovernment be the guide as you traverse this unmapped but lucrative territory. (Source)
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2
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly... more In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life so you can: --Generate buzz and loyalty with the right customers, clients, or donors, --Make smarter, more cost-effective marketing decisions, --Stand out from the crowd and grow your business. less 
Seth GodinMarketing no longer means advertising, and brand no longer means logo. Your brand is the promise, the experience, the interactions, and the expectation people have for you. Maria Ross understands this, and teaches you how to think about this essential element of your business. (Source)
Ann HandleyCreating content that captivates customers, differentiates your organization, and drives sales is vital today. But the first step is getting crystal-clear on your brand strategy. Before you dive into random acts of content, read this book! (Source)
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3
William Jr. Strunk | 4.30
You know the authors' names. You recognize the title. You've probably used this book yourself. And now "The Elements of Style"-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic.
Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as... more You know the authors' names. You recognize the title. You've probably used this book yourself. And now "The Elements of Style"-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic.
Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as high school and college students of writing, it has conveyed the principles of English style to millions of readers. This new deluxe edition makes the perfect gift for writers of any age and ability level. Fifty Years of Acclaim for "The Elements of Style," by William Strunk Jr. and E.B. White "I first read "Elements of Style" during the summer before I went off to Exeter, and I still direct my students at Harvard to their definition about the difference between 'that' and 'which.' It is the Bible for good, clear writing." -- Henry Louis Gates Jr. "For writers of all kinds and sizes the world begins and ends with Strunk and White's "Elements of Style." Only something to actually write about trumps the list of what is required to put words together in some kind of coherent way. I treasure its presence in my life and salute its fifty years of glory and accomplishment." -- Jim Lehrer ""The Elements of Style" remains an unwavering beacon of light in these grammatically troubled times. I would be lost without it." -- Ann Patchett "To the extent I know how to write clearly at all, I probably taught myself while I was teaching others -- seventh graders, in Flint, Michigan, in 1967. I taught them with a copy of Strunk & White lying in full view on my desk, sort of in the way the Gideons leave Bibles in cheap hotel rooms, as a way of saying to the hapless inhabitant: 'In case your reckless ways should strand you here, there's help.' S&W doesn't really teach you how to write, it just tantalizingly reminds you that there's an orderly way to go about it, that clarity's ever your ideal, but -- really -- it's all going to be up to you." -- Richard Ford ""The Elements of Style" never seems to go out of date. Its counsel is sound and funny, wise and unpretentious. And while its precepts are a foundation of direct communication, Strunk and White do not insist on a way of writing beyond clear expression. The rest is up to the imagination, the intelligence within." -- David Remnick, editor of "The New Yorker" "It's the toughness-the irreverence and implicit laughter-that attracted me to the little book when I was seventeen. I fell in love with Strunk & White's loathing for cant and bloviation, the ruthless cutting of crap, jargon, and extra words. For me, that skeptical directness included a tacit permission by "The Elements of Style" to break its rules on occasion: an alloy of generosity in the blade, a grace I still admire and still learn from." -- Robert Pinsky "In the quest for clarity, one can have no better guides than Strunk and White. For me, their book has been invaluable and remains essential." -- Dan Rather "Eschew surplusage! A perfect book." --Jonathan Lethem "Not until I started teaching writing and I reread "The Elements of Style" did I realize that most everything I would be teaching young writers, and everything I would be learning myself as a writer, was contained between the covers of this slim, elegant, wise little book." -- Julia Alvarez "Strunk and White seared their way into my brain long ago, and I benefit from them daily." -- Steven J. Dubner, co-author of "Freakonomics" "Since high school, I have kept a copy of this book handy. That should be unnecessary. I should, by now, have fully internalized "The Elements of Style." But sometimes I get entangled in a paragraph that refuses to be 'clear, brief, bold.' I dip back into "The Elements of Style" and am refreshed. After Scott Simon interviewed me on NPR about whether the word 'e-mail' needs a hyphen (yes, it does), some listeners, including friends of mine, wondered why I had answered in the affirmative when asked, in passing, 'Are you a drunken white man?' Those listeners misheard. 'Strunk and White man' was what Scott said." -- Roy Blount Jr. "Strunk & White--writing's good-natured law firm--still contains enough sparkling good sense to clean up the whole bloviating blogosphere." -- Thomas Mallon "I used Strunk -- that's what we called it, Strunk -- as a student at Berkeley fifty years ago. I didn't know that it was new, and that we were the first generation to be educated in "The Elements of Style." I got a firm foundation in the English language, learned to write basically, and could depict the realistic world. Then I was able to become an impressionist and expressionist." -- Maxine Hong Kingston "Strunk and White's gigantic little book must be the most readable advice on writing ever written. Side by side with Roget, Shakespeare, the Bible, and a dictionary, it's an essential for every writer's shelf." -- X.J. Kennedy" ""With what joy I welcome the fiftieth anniversary of "The Elements of Style." I am greatly indebted to this book for the invaluable help it has given me all these years." -- Horton Foote "Elegant, droll, and perfectly proportioned, and like your favorite aunt, strict but affectionate. And, like your favorite aunt, full of optimism: You can, and will, be a better writer! There has never been a better, briefer, or more loved book about the art and craft of communicating." -- Susan Orlean "This book is an essential tool. It has been of great use to me and is probably responsible for my best writing. I owe my success to Strunk and White; only the mistakes are mine." -- Ben Affleck, in "O, the Oprah Magazine" "This book is a wonderful example of teaching by example. Not only does it recommend clear and concise writing, it demonstrates it. Written in the style of a friend offering help, it is a godsend to anyone wanting to put words on paper. Thank you, Messieurs Strunk and White. And Happy Anniversary, "Elements of Style."" -- S.E. Hinton "When I began to have ... I wouldn't say arguments but conversations in my mind with Strunk and White about a few of their rules and principles, I knew I was coming into my own. If only they were still here to talk things over! No doubt their side of the exchange would be kindly put, well-informed, and wise. They'd probably help me with my side of it. What more could one want from writers reaching out to help other writers?" -- Barbara Wallraff, language columnist for "The Atlantic" "I don't believe there is a serious writer alive who doesn't have a worn copy of 'Strunk & White'on his or her bookshelf." -- Mignon Fogarty, author of "Grammar Girl's Quick and Dirty Tips ""for Better Writing" "This little book has inspired hundreds of thousands of people to write better -- partly by precept and partly by example. It continues to influence more writers than any other. It's a force for good in the world." -- Bryan A. Garner, author of "Garner's Modern American Usage" "I can think of no better guide to good writing, and I always think of this little classic with a warm heart. More importantly, I revisit its pages often. It's the one essential book on writing." -- Jay Parini, author of "Why Poetry Matters" "Clarity and simplicity have always been the goals, and this book shows the way. It has always been a lighthouse in the dark and stormy night of student prose, of all of our prose." -- Ron Carlson "The only rules you are ever going to get from me are all in Strunk and White." --Ursula K. Le Guin, from "Steering the Craft " "["The Elements of Style "is] a book to which I return from time to time, the way I periodically reread Shakespeare. I always discover something new, settle a question that has been puzzling me, or learn a principle of usage that I have been pretending to know, a pretense that has resulted in inconsistency and in the sort of errors from which I can only pray some saintly copy editor will save me." -- Francine Prose, from "Reading"" Like A Writer" ..".still a little book, small enough and important enough to carry in your pocket, as I carry mine." -- Charles Osgood "Almost every writer has a Strunk and White story. One journalism professor spends the first two weeks of school forcing his students to memorize the book. A top editor at a major paper buys copies at yard sales to distribute to her writers and interns. It has even caused love affairs. . . . Could its greatness be any more clear?" -- Jesse Sheidlower, American Editor of the "Oxford"" English Dictionary," on NPR" ""If the English language is one of the finest homes ever devised for the human spirit, "Elements" is the best guided house tour we've got." --David Gelernter, "The Wall Street Journal" ..".Should be the daily companion of anyone who writes for a living and, for that matter, anyone who writes at all." "--"Jonathan Yardley, " Greensboro (N.C.) Daily News" "No book in shorter space, with fewer words, will help any writer more than this persistent little volume." -- Herbert A. Kenny, "The Boston Globe" "Buy it, study it, enjoy it. It's as timeless as a book can be in our age of volubility." -- Charles Poore, "The New York Times" "White is one of the best stylists and most lucid minds in this country. What he says and his way of saying it are equally rewarding." "-- "Edmund Fuller, "The Wall Street Journal
""If you have any young friends who aspire to become writers, the second greatest favor you can do them is to present them with copies of "The Elements of Style." The first greatest, of course, is to shoot them now, while they're happy." -- Dorothy Parker, "Esquire" less 
Tobi Lütke[My] most frequently gifted book is [this book] because I like good writing. (Source)
Bill NyeThis is my guide. I accept that I’ll never write anything as good as the introductory essay by [the author]. It’s brilliant. (Source)
Jennifer RockIf you are interested in writing and communication, start with reading and understanding the technical aspects of the craft: The Elements of Style. On Writing Well. On Writing: A Memoir of the Craft. (Source)
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4
"This is what the future of work (and the world) looks like. Actually, it's already happening around you." — Tony Hsieh, CEO, Zappos.com
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose.
There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's... more "This is what the future of work (and the world) looks like. Actually, it's already happening around you." — Tony Hsieh, CEO, Zappos.com
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose.
There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. They may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must." less Vincent PuglieseLinchpin by Seth Godin, The Total Money Makeover by Dave Ramsey, and Rich Dad, Poor Dad had immediate effects on my life. (Source)
Marc MontagneThe corporate world is a crazy world to navigate, this book helps a lot, especially if you are starting a career. (Source)
Armina SirbuMy favorite book is Linchpin by Seth Godin. I think it's business, but it can very well be non-business as well because it's so much about life. I re-read fragments from time to time to get a jump-start when I need it. (Source)
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5
The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of... more The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time--at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. less Kyrylo TaranenkoMake sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)
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6
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals... more Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”
A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s
nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.
Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,
and pursue a “dog’s dinner” of conflicting policies and actions.
Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your
own thinking.
Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.
Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. less 
John KayIt’s very well written and I see I am quoted on the back cover saying, ‘This is the only book about business strategy which I didn’t want to put down.' (Source)
Stephen KinsellaGood Strategy/Bad Strategy, by Richard Rummelt. The kindle edition has thousands of highlights for the first 2 chapters, then almost none thereafter. I find that telling. This a great, non-bullshit book on a topic usually full of bullshit. https://t.co/2xyeoZ4e7R (Source)
Louis GrenierIf you want to think about strategy, the proper strategy, how to understand what to do, what not to do, read: “Good Strategy, Bad Strategy”, “Good to Great” and “Blue Ocean Strategy”. (Source)
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