Steve Ressler's Top Book Recommendations
Want to know what books Steve Ressler recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Steve Ressler's favorite book recommendations of all time.
The U.S government market represents the largest single market--anywhere. Government contract tracking firm Onvia estimates that government business--federal, state, local, and education--represents better than 40 percent of the nation's GDP. While anyone can play in this market, only those with the right preparation can win.
Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your... more
Ann HandleyIf you are selling to government (or hope to), you need to read this book! Actually, don't just read it. Do as Mark suggests: highlight it, mark it up, and use it for reference. It's a keeper. (Source)
Steve ResslerWhat Zig Ziglar is to selling, Mark Amtower is to government marketing. He is a master ofhis domain and can break it down and teach it like no other. Don't waste time andmoney trying to enter the government market blind. Let Mark Amtower's Selling to theGovernment be the guide as you traverse this unmapped but lucrative territory. (Source)
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