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Dan Olsen's Top Book Recommendations

Want to know what books Dan Olsen recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Dan Olsen's favorite book recommendations of all time.

1
One of the toughest challenges novice CSS developers face is when seemingly perfect code doesn't translate into a perfectly rendered browser page--and with all the different browsers available today, this happens all too often. The CSS Detective Guide aims to help, by teaching real world troubleshooting skills. You'll learn how to track clues, analyze the evidence, and get to the truth behind CSS mysteries. These aren't pat solutions, but rather strategies for thinking about CSS. Author Denise Jacobs begins by going over the basics of CSS with a special emphasis on common causes of problems.... more
Recommended by Dan Olsen, and 1 others.

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2
The biggest science story of our time, Massive spans four decades, weaving together the personal narratives and international rivalries behind the search for the "God" particle, or Higgs boson. A story of grand ambition, intense competition, clashing egos, and occasionally spectacular failures, Massive is the first book that reveals the science, culture, and politics behind the biggest unanswered question in modern physics--what gives things mass? Drawing upon his unprecedented access to Peter Higgs, after whom the particle is named, award-winning science writer Ian Sample... more
Recommended by Dan Olsen, and 1 others.

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3
A world-renowned innovation guru explains practices that result in breakthrough innovations

"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."


-Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop....
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Recommended by Dan Olsen, Rick Faleschini, and 2 others.

Rick FaleschiniBeing outcome-driven enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years. (Source)

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4
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of...
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Recommended by Dan Olsen, and 2 others.

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5
Introverts Do It Quietly

Introverts may feel powerless in a world where extroverts seem to rule, but there’s more than one way to have some sway. Jennifer Kahnweiler proves introverts can be highly effective influencers when, instead of trying to act like extroverts, they use their natural strengths to make a difference. Kahnweiler identifies six unique strengths of introverts and includes a Quiet Influence Quotient (QIQ) quiz to measure how well you’re using these six strengths now. Then, through questions, tools, exercises, and powerful real-world examples, you will...
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Recommended by Dan Olsen, and 1 others.

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6
This Is Embarrassing

This is not a “proper book.”

Writing and editing a proper book on the subject of pretotyping would take months. I would love to write that book, but at this time I have no indication that such a book would be worth writing. Most books fail in the market, and most of them fail not because they are poorly written or edited, but because there aren’t enough people interested in them. They are not the right it.

What you are reading now is a pretotype edition of the book. I wrote and “edited” it in days instead of months, just to test the level...
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Recommended by Dan Olsen, and 1 others.

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7

UX for Lean Startups

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for...
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Recommended by Steve Krug, Dan Olsen, Laura Klein, and 4 others.

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8
Mobilized
An Insider's Guide to the Business and Future of Connected Technology
Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count.
Moatti argues that we so identify with our mobile products that we expect from...
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Recommended by Dan Olsen, and 1 others.

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9
"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know

An actionable business book in the form of a fable.

Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the...
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Recommended by Dan Olsen, Laura Klein, and 2 others.

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10
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri... more
Recommended by Dan Olsen, Douglas Burdett, and 2 others.

Douglas BurdettLatest Episode! The Marketing Book Podcast: "Hello, My Name is Awesome" by Alexandra Watkins @eatmywords https://t.co/3oUWZRym78 (Source)

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Don't have time to read Dan Olsen's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.

In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be an accomplished comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals and shows as possible. One part of the plan was at least logical: he was already Irish and already called Dave.

In one...
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Recommended by Dan Olsen, Neal O'Gorman, and 2 others.

Neal O'GormanI found when reading a book from my friend David Nihill called "Do You Talk Funny?:7 Comedy Habits to Become a Better (and Funnier) Public Speaker" there were lots of learnings. Not just learnings, but actually simple things I've been able to put into practice when presenting. For example, I'm even more conscious of the rule of three, using stories and reconstructing sentences to leave the final... (Source)

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12
How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.

With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX...
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Recommended by Dan Olsen, and 2 others.

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13
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.
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Recommended by Nir Eyal, Eric Ries, Dan Olsen, and 9 others.

Nir EyalIt used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those... (Source)

Eric RiesIn an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase... (Source)

Kyrylo TaranenkoThe book is new (2017) and growthhacking is a real trend right now. (Source)

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14
The missing manual on how to apply Lean Startup to build products that customers love"The Lean Product Playbook" is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have...
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Recommended by Nir Eyal, Ken Norton, Dan Olsen, and 5 others.

Julia EnthovenFor people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. (Source)

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15
A hands-on guide to the metrics that matter most to young tech startups.

In the early stages of a tech startup's life, it's hard to decipher the meaningful
metrics from the distractions. How do you know if your product is working? Is it
the number of new signups? Average amount of time spent on the site? Revenue,
even if you don't have a revenue model yet?

In Scaling Lean, serial entrepreneur and author of the startup cult classic
Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a
tech startup with...
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Recommended by Eris Ries, Ash Maurya, Dan Olsen, and 3 others.

Eris RiesFollow up to his book Running Lean, that shows how to successfully make the leap from startup to sustainable business. (Source)

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Don't have time to read Dan Olsen's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.