Ranked #1 in Storytelling, Ranked #1 in Branding — see more rankings.
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."
In Made to Stick, Chip and Dan... more
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Reviews and Recommendations
We've comprehensively compiled reviews of Made to Stick from the world's leading experts.
Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book
Vinod Khosla Co-Founder/Sun MicrosystemRecommends this book
Brian Armstrong Co-founder & CEO/CoinbaseRecommends this book
Tudor Mihailescu First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick. (Source)
Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)
Raluca Radu I work in digital marketing so I would [recommend]: [...] Made to stick by Chip and Dan Heath. (Source)
Richard H Thaler Recommends this book
Jay Baer Recommends this book
Arvind Narayanan @conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: https://t.co/QD1sM2o0z6 (It isn't specific to research but still super valuable.) (Source)
Cristian-Dragos Baciu I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)
Steve Lance Made to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)
Rankings by Category
Made to Stick is ranked in the following categories:
- #4 in Advertising
- #24 in Behavior
- #16 in Behavioral Economics
- #13 in Behavioral Psychology
- #2 in Blogging
- #18 in Business
- #3 in Business Communication
- #30 in Business Competition
- #16 in Business Development
- #35 in Business Economics
- #17 in Business Management
- #19 in Business Motivation
- #3 in Business Planning
- #34 in Business Strategy
- #40 in CEO
- #25 in Career Guide
- #6 in Communication
- #6 in Communication Skills
- #23 in Consulting
- #5 in Consumer Behavior
- #2 in Copywriting
- #12 in Creative
- #11 in Creativity
- #25 in Decision Making
- #12 in Design
- #6 in Digital Marketing
- #3 in E-Commerce
- #5 in Educational Psychology
- #21 in Entrepreneurship
- #37 in How To
- #15 in Human Nature
- #8 in Influence
- #6 in Interactions
- #16 in Jobs
- #48 in Knowledge
- #26 in Language
- #32 in Leadership
- #23 in Learning
- #16 in MBA
- #41 in Management
- #3 in Marketing
- #6 in Marketing Strategy
- #8 in Persuasion
- #23 in Pitching
- #2 in Presentation
- #8 in Product Design
- #17 in Product Management
- #60 in Productivity
- #32 in Psychology
- #6 in Public Speaking
- #4 in Rhetoric
- #14 in Sales
- #77 in Self Development
- #81 in Self-Improvement
- #2 in Social Media Marketing
- #10 in Social Psychology
- #34 in Social Sciences
- #11 in Social Skills
- #18 in Startup
- #33 in Strategy
- #41 in Success
- #26 in Thinking
- #3 in Viral