100 Best Product Management Books of All Time
We've researched and ranked the best product management books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. more
Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)
Ben HorowitzGreat. (Source)
Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without... more
Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)
Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)
Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—now updated with a fresh new package—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Read this international bestseller to avoid a similar fate.
Clay Christensen—who authored the award-winning Harvard Business Review article How Will You Measure Your... more
Jeff BezosBrad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. (Source)
Steve JobsIt's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. (Source)
Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel... more
Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)
Bill Gates[On Bill Gates's reading list in 2012.] (Source)
Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to... more
Mark ZuckerbergThis book delivers completely new and refreshing ideas on how to create value in the world. (Source)
Eric WeinsteinIf you really understand something that the rest of the world is confused about, and it’s an important truth, [this book] says here are all the ways you might want to make that work. (Source)
In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of... more
Larry PageBen's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. (Source)
Mark ZuckerbergBen's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. (Source)
Dustin Moskovitz[Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
Dzięki tej książce... more
Cat Williams-TreloarJake Knapp, John Zeratsky & Braden Kowitz "Sprint" - the go-to guide on how to sprint. You may not follow everything to the tee, but it's simple, clean and full of great examples of how to move fast with structure. (Source)
Javed KhatriThis book details the "sprint" process used at Google Ventures. We follow a similar process at Kustard to validate business ideas and to solve problems without wasting much time, money and energy. If you want to quickly validate an idea, this is a proven model and a must read. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Marius Ciuchete Pauneval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Question: Was there a moment, specifically, when something you read in a book helped you? Answer: Yes there was. In fact, I can remember two separate sentences from two different books: The first one comes from “The Design of Everyday Things” by Don Norman. It says: “great design will help... (Source)
Grey BakerI mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems... (Source)
Kaci LambeThese three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. (Source)
The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about the company that is not born... more
Jeff Bezos"Collins briefed Amazon executives on his seminal management book before its publication. Companies must confront the brutal facts of their business, find out what they are uniquely good at, and master their fly wheel, in which each part of the business reinforces and accelerates the other parts," Stone writes. (Source)
Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)
Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have... more
Julia EnthovenFor people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. (Source)
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,... more
Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)
Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)
Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)
In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web... more
Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Don't Make Me Think. (Source)
Nicolae AndronicI’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition. “Don’t Make Me Think” - Steve Krug: for seeing software with the eyes of the user. (Source)
Nick GanjuAbout usability and making software and user interfaces that are friendly to people. (Source)
Thaler and Sunstein invite us to enter an alternative world, one that takes our... more
Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)
Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."
In Made to Stick, Chip and Dan... more
Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)
Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)
Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to... more
Reid HoffmanWhether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world. (Source)
Walter IsaacsonIn this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size. (Source)
Bill GatesJohn explains how OKRs [Objectives and Key Results] work and shows how you can apply them in all sorts of situations. I’d recommend John’s book for anyone interested in becoming a better manager (and I’d say that even if I hadn’t been interviewed for a super-nice chapter about the Gates Foundation). (Source)
Mark Zuckerberg[Andy’s] book played a big role in shaping my management style. (Source)
Ben HorowitzAndy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either — Andy wrote this book himself. What an incredible gift. (Source)
Drew HoustonThe best book on management ever written. (Source)
You can take the job you have—and improve it!
You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing... more
Dustin MoskovitzSeek to be understood. (Source)
Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)
Daymond JohnI love all the Dale Carnegie books. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company
Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites,... more
Dustin MoskovitzPut first things first. (Source)
Tony HsiehGetting Things Done by David Allen. He recently spoke at our Zappos all-hands meeting and gave me a signed copy of his book. (Source)
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
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Tony RobbinsThe basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. (Source)
Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)
Tony HsiehOver the years he’s [] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. (Source)
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in... more
Mark ZuckerbergThis book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to... (Source)
Timothy FerrissNo matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. (Source)
Ezra KleinAn amazing, amazing book. (Source)
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal... more
Bill Gates[On Bill Gates's reading list in 2012.] (Source)
Gary VaynerchukI've read 3 business books in my life. If you call [this book] a business book. (Source)
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.
Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable... more
Charles T. Mungerrecommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)
Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)
Drew HoustonAbout principled negotiation, and I still think about and apply a lot of those concepts today. (Source)
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point... more
Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)
Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)
Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)
Jeff BezosEncourages companies to identify the biggest constraints in their operations and then structure their organizations to get the most out of those constraints. (Source)
Kevin SystromAbout basically manufacturing and supply chain management. It sounds really boring, but I promise you it’s really good. (Source)
Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] The Goal. (Source)
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and... more
Doug McMillon[I read and give this book because] you need to understand what you’re up against. (Source)
Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)
Tracy DiNunzioIt's a great book and especially for people starting out. (Source)
Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
When... more
Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)
Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)
Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of... more
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society.
In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth... more
Simon Sinekeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead.... (Source)
Jason FriedA good book I’d recommend is “Quiet” by Susan Cain. (Source)
James AltucherProbably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers... (Source)
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a... more
Daymond JohnThere are the normal ones that everybody loves. There would be "Rich Dad Poor Dad," "Who Moved My Cheese?;" I love all the Dale Carnegie books; "The One Minute Manager." I love newer ones like "Blue Ocean Strategy" and all the "Freaknomics" books. (Source)
Ryan HolidayI don’t remember who originally told me to read Blue Ocean Strategy but I’m glad they did because this simple recommendation would substantially shape the course of my life and my career. (Source)
Santiago BasultoIt’s hard to pick a favorite business book, they all have a lot of insight spread among different publications. But if I’d need to choose one, it’d be The Blue Ocean Strategy. It completely changed my way of seeing business when I was just getting started. It’s filled with amazing stories and insights. (Source)
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth... more
Tony Robbins[Tony Robbins recommended this book on the podcast "The Tim Ferriss Show".] (Source)
Bill GatesOne of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. (Source)
Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)
But not everyone understands Stephen Covey’s model fully well, or maybe there are some people who... more
Dustin Moskovitz[I] was surprised at how familiar the topics felt. (Source)
Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)
Kishore BiyaniImmensely helpful and influential during my early years, it explained some of the basic mindsets required to succeed in any profession. (Source)
Practical exercises, process illustrations, and... more
Chandini Jain[One of the five books Chandini would you recommend to young people interested in her career path.] (Source)
Ashley HathawayI could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)
You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to... more
Authored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumer.
This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our... more
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into... more
Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)
Daniel PinkEmphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)
Adam Granteval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)
Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and... more
Ryan HooverToo much (good) info but thankfully there's a summary in the Appendix. (Source)
Matthieu David-ExpertonQuestion: What books would you recommend to young people interested in your career path? Answer: I would recommend the following ones: The Hard Thing About Hard Things Who? How to recruit A players Les Cles du futur by Jean Staune (in French) All the books written by Peter Drucker (The Essentials of Drucker) The 4 steps to the Epiphany by Steve Blank Freakonomics The books by Jack Welsh... (Source)
Craig PearceIf you are reading to learn skills that can be implemented in your startup, I’d recommend The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful by Eric Reis and actually avoid its predecessor The Four Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank until later in your career. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
"Long live the King" hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood... more
Mark MansonI read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). (Source)
Jennifer RockIf you are interested in writing and communication, start with reading and understanding the technical aspects of the craft: The Elements of Style. On Writing Well. On Writing: A Memoir of the Craft. (Source)
Benjamin Spall[Question: What five books would you recommend to youngsters interested in your professional path?] On Writing: A Memoir Of The Craft by Stephen King, [...] (Source)
Jeff Bezos[From "The Everything Store", written by Brad Stone] “An influential computer scientist makes the counterintuitive argument that small groups of engineers are more effective than larger ones at handling complex software projects. The book lays out the theory behind Amazon’s two pizza teams,” Stone writes. (Source)
On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry.
Throughout the turbulent 1850s, each had energetically sought the... more
Bill GatesI loved Goodwin’s Team of Rivals and highly recommend this one too. (Source)
Barack ObamaThe Oval office can be a lonely place, so reading about your forefather’s experience could only help. “The biographies have been useful, because I do think that there’s a tendency, understandable, to think that whatever’s going on right now is uniquely disastrous or amazing or difficult,” said President Obama in an interview. (Source)
Kobe BryantI loved Team of Rivals, and Leadership really built on the things I had taken away from that book. Moving from basketball to building a company, I needed to learn new and different leadership skills, and Goodwin outlines the different skill-sets of Lincoln, both Roosevelts, and Lyndon Johnson, accessibly. (Source)
Frameworks for tackling product design and metrics questions, including the CIRCLES Method™, AARM Method™, and DIGS Method™
Biggest mistakes PM candidates make at the interview
Decode what interviewers are looking for, why they're looking for it, and how to deliver it
Answers to the... more
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur... more
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
Chris MobbsThe Product Book: How to Become a Great Product Manager https://t.co/c7ICAIcZZ0 via @chrisifg (Source)
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You... more
Jeff BezosUnperturbed by conventional wisdom, [the authors] start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive. (Source)
Mark CubanIf given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur. (Source)
Tony HsiehThe wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great. (Source)
Kaci Lambe KaiThis was a great book, because it opened up the idea of what a business model is supposed to be vs what it can be. It doesn't have to be a stuffy, boring document. (Source)
Alexandra Stroe[I'd recommend] The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model. (Source)
Ashley HathawayI could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)
In this book, author Matt LeMay focuses on the CORE connective skills-- communication, organization, research, execution--that can build a... more
In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper,... more
Bill GatesA bunch of my friends recommended this one to me. Carreyrou gives you the definitive insider’s look at the rise and fall of Theranos. The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly... (Source)
Brad FeldEvery entrepreneur and VC should read this book. John Carreyrou has done something important here. Maybe this book will finally put a nail in the phrase “fake it till you make it”, but I doubt it. The amount of lying, disingenuousness, blatant and unjustified self-promotion, and downright deceit that exists in entrepreneurship right now is at a local maximum. This always happens when... (Source)
Andrew ChenFinished “bad blood” on the Theranos scandal. Wow. Just wow. It’s a must read for everyone in tech and startups. Just 1-click buy it :) Amazing how far charisma and social proof got them. Here’s the NYT review of the book https://t.co/PyMGxfoG2R (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills... more
Mikhail DubovOne of the five books recommends to young people interested in his career path. (Source)
Roxana BitoleanuI would definitely start my list with The Mom Test because there is no resource on how to ask questions without being too eager or too revealing. I think this skill should be trained, be it an entrepreneur or not. (Source)
Chandini JainVery recently, I read The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. The book talks about how to design user interviews to make sure you're not asking users/customers leading questions and get unbiased feedback. (Source)
Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of... more
Casey NeistatMy favorite Jocko book. (Source)
Timothy FerrissJocko is also the co-author of Extreme Ownership: How U.S. Navy SEALs Lead and Win — which I loved. (Source)
Roger AilesThis is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader. (Source)
Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.
Radical candor is the sweet spot between managers who are obnoxiously... more
Daniel Pink"Kim Scott has a well-earned reputation as a kick-ass boss and a voice that CEOs take seriously. In this remarkable book, she draws on her extensive experience to provide clear and honest guidance on the fundamentals of leading others: how to give (and receive) feedback, how to make smart decisions, how to keep moving forward, and much more. If you manage people―whether it be 1 person or a... (Source)
Dux Raymond Sy@magrom I recommend you be radically candid by challenging directly and caring personally - if you haven't, checkout @kimballscott's book #RadicalCandor - tons of great insights https://t.co/TP58vhmi18 (Source)
Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In... (Source)
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising,... more
Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)
Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)
Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)
Do you simultaneously feel overworked and underutilized?
Are you often busy but not productive?
Do you feel like your time is constantly being hijacked by other people’s agendas?
If you answered yes to any of these, the way out is the Way of the Essentialist.
The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic... more
Casey NeistatThis is a great book. I've read it, I've bought it for a friend. (Source)
Noah Kagan[Noah Kagan recommended this book in the book "Tools of Titans".] (Source)
Gilles BernhardEssentialism is a mindset. It is a combination of discipline, long term thinking, identifying goals and the pursuit of less. This is a book I will definitely read again and again, until mastered, because it resonated very much with me. It is also an easy to read book. (Source)
In the international bestseller The Innovator’s Dilemma, Clayton Christensen exposed the Achilles’ heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator’s Solution, Christensen and Michael Raynor take the idea of disruption one step further—explaining how companies can and should become disruptors themselves.
Now with several new chapters and updated cases,... more
Ashley HathawayWhen it comes to work books I definitely like to ask my leaders what their favorite books are. There are lots of repeats (Crossing the Chasm, Innovator's Dilemma & Solution, Lean Startup, etc), but every now and then someone will have a really unique one that I’ll read. I always read those right away. I’ve also taken book recommendations & then not read the book for like a year. I’ll go back and... (Source)
For most of the world, the terms "Silicon Valley" and "startup" are synonymous. Indeed, Silicon Valley is home to a disproportionate number of companies that have grown from garage startups into global giants.
But what is the secret to these startups' extraordinary success? Contrary to the popular narrative, it's not their superhuman founders or savvy venture capitalists. Rather, it's that they have... more
Eric SchmidtThe secret of Silicon Valley is that it keeps updating the playbook. Each new success - from Google to Facebook to Airbnb and Uber - develops new techniques for world-transforming products. Blitzscaling paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new... (Source)
Sheryl SandbergBlitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business. (Source)
Bill GatesThe case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
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What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in... more
Garrett MoonRunning Lean by Ash Maurya: Learn to build products the lean way! (Source)
Ola OlusogaFor business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)
Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system... more
Tobi Lütke[Tobi Lütke recommended this book on the podcast "The Knowledge Project".] (Source)
Kate RaworthIt was a real revelation for me to discover such a different approach to thinking and analysing challenges. (Source)
Mira KirshenbaumA nice overview of how initial conditions lead to patterns that determine what the relationship feels like to the people in it (Source)
Tim O'ReillyPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)
Seth GodinThis book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition. (Source)
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
*Awarded 'Best Startup Book Of All Time' by Benzinga.com
*Awarded 'Top 5 Growth Hacking Book' by Entrepreneur Magazine
This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.
Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow...
Steven StokesIt questioned the delusions of business books and the pseudoscience that some use. It reminded me that the advice given in business books may not necessarily be right for you, your team, your business or the current situation. (Source)
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than... more
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better... more
Tobi Lütke[Tobi Lütke recommended this book in an interview in "The Globe and Mail."] (Source)
David Heinemeier HanssonTakes some of those same ideas about motivations and rewards and extrapolates them in a little bit. (Source)
Mike BenkovichI'd recommend a sprinkling of business books followed by a heap of productivity and behavioural psychology books. The business books will help you with principals and the psychological books help with everything else in your life. Building your own business can really f!@# you up psychologically. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
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The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced.
With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with... more
Jeffrey SnoverGreat thread. I know of a number of devops people that haven't read this book. Ya'll should fix that. https://t.co/Yri4JJ0jBZ (Source)
Louis NyffeneggerI don't think I have a specific book that I can call my favourite. Some books have had a big impact on my view of how to build a product/company ("Rework"), some were very enjoyable to read ("The Phoenix Project"), some helped me improve the way I think ("The Pleasure Of Finding Things Out") and some the way I live ("Essentialism") or work ("Deep Work"). (Source)
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping... more
Bill GatesI picked this one up after seeing it on a Wall Street Journal list of good books for investors. It was first published in 1954, but it doesn’t feel dated (aside from a few anachronistic examples—it has been a long time since bread cost 5 cents a loaf in the United States). In fact, I’d say it’s more relevant than ever. One chapter shows you how visuals can be used to exaggerate trends and give... (Source)
Tobi LütkeWe all live in Malcolm’s world because the shipping container has been hugely influential in history. (Source)
Jason ZweigThis is a terrific introduction to critical thinking about statistics, for people who haven’t taken a class in statistics. (Source)
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later?... more
Angela DuckworthI read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know! (Source)
Adam GrantThe most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. (Source)
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals... more
Stephen KinsellaGood Strategy/Bad Strategy, by Richard Rummelt. The kindle edition has thousands of highlights for the first 2 chapters, then almost none thereafter. I find that telling. This a great, non-bullshit book on a topic usually full of bullshit. https://t.co/2xyeoZ4e7R (Source)
Louis GrenierIf you want to think about strategy, the proper strategy, how to understand what to do, what not to do, read: “Good Strategy, Bad Strategy”, “Good to Great” and “Blue Ocean Strategy”. (Source)
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge.
This insight is the heart of WORK RULES!, a compelling and... more
Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the... more
Jennifer RockIn Patrick Lencioni's book The Five Dysfunctions of a Team, the executive asks her senior leaders "Who is your first team?" And they each answer incorrectly that it's the team that reports to him or her. The point is that you need to shift your perspective to understanding your senior leadership peers are your first team. We read that book as a leadership team in a corporation where I worked --... (Source)
Joel GascoigneA leadership fable about a failing Silicion Valley tech company who brings in a new CEO. Kathryn attempts to unite a highly dysfunctional team and through his narrative Lencioni explains the five key ways that teams struggle, and how to overcome the hurdles. I read this book at a key point in time where we were just discovering that we needed to put our values into words and shape the culture of... (Source)
Mikhail DubovOne of the five books recommends to young people interested in his career path. (Source)
Max LevchinA now-venerable guide to having tough conversations in a way that engages the debaters. (Source)
Deke BridgesPicked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh (Source)
Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to... more
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how... more
Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)
Tony HsiehIt's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' [...] Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." (Source)
Arianna HuffingtonA fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. (Source)
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for... more
Irina MarinescuMy favorite business book has to be by far Badass: Making Users Awesome by Kathy Sierra. It talks about building sustainable products by placing the customers’ success and user experience first instead of leaving all the work to the Sales and Marketing departments. [Badass] puts the focus where it should when building products - on the customer. I’ve recently read a report talking about how the... (Source)
Lewis SmithHow to make amazing products. Super fun to read too. (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
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sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices
that have swept the startup world. It:
Incorporates the "Business Model Canvas" as the organizing principle for
startup hypotheses
Provides separate paths and advice for web/mobile products versus
physical products
Offers a wealth of detailed instruction on how to get, keep, and grow
customers recognizing the different techniques... more
Bill EarnerThe Startup Owner's Manual by Steve Blank is a more full on version of the Lean Startup and is a real how to manual for customer development (Source)
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of... more
Chris OliverAs for my favorite business book, I'd probably say Competing Against Luck. It talks about the "Jobs to be Done" mindset when you're thinking about why your customers buy your product. I found that it puts you in the right mindset to understand the perspective of your customers so you can serve them better. It's surprisingly hard to understand the reasons why people buy things and this book helps... (Source)
Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success.
In this... more
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.
more
Nir EyalIt used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those... (Source)
Eric RiesIn an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase... (Source)
Kyrylo TaranenkoThe book is new (2017) and growthhacking is a real trend right now. (Source)
With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire... more
Thomas GrazianiI am currently reading two business books: Radical Candor by Kim Scott which I expect can help me build better relationships with my colleagues, and Lean Customer Development by Cindy Alvarez which helps me have more open conversations with clients and better define our product roadmap. (Source)
An actionable business book in the form of a fable.
Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the... more
Gita WirjawanAnother great book by @ericschmidt and @jjrosenberg on how Google hire, manage and help their smart creatives thrive. https://t.co/qqenAmE5qQ (Source)
Russell Poldrack"How Google Works" is a great book, with useful ideas for anyone who manages people and projects and wants to innovate https://t.co/bCPAEdmvfn #SummerReading (Source)
Cynthia JohnsonWhat happens is that we look at things Google, or Facebook, and we see these big corporate enterprises. We don’t see the fact that there are people inside running them, and there have been hurdles. (Source)
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers... more
Bill SlawskiIn The Plex is a great introduction to Google, and the many who work there. I knew many by the patents they file, so it was good to learn more about them as people. Some good insights to some algorithms in the book, too. https://t.co/TVz7GsD8nX (Source)
Alan PierceI’m currently reading “In the Plex: How Google Thinks, Works and Shapes Our Life" and am excited on gaining more insight into how google is changing the world and hopefully to get some valuable understanding I can use to maximize business decisions and read future trends while assessing investment opportunities for my company, ABM Investments. (Source)
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
... more
Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)
Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)
Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)
Don't have time to read the top Product Management books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
"The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc.
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
Moore's most... more
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best... more
Cristian-Dragos BaciuSo for business related books, the one that I think had the most impact for me was Decisive: How to make better choices in life and work, by Chip & Dan Heath. [...] The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind. (Source)
Sean MallonIt looks at what hinders great decision making, and how to improve any decisions you make. Any entrepreneur knows how crucial their decisions in business are (and how devastating indecision can be). Decisive helps the reader to understand how good decisions are made, what key elements to look for, and how to make your choices better and quicker. (Source)
Julia GalefExplains four of the biggest judgment errors [...] and gives tips for combating them. (Source)
Chip Conley[The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)
Adam JohnstonInspiring case study into building brand and customer service. (Source)
Julie Rice[At SoulCycle] we’re all big fans of [this book]. (Source)
Ron ConwayExplains how to do the customer development interviews in a way that will get you the most accurate and actionable feedback. (Source)
"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."
-Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop.... more
Rick FaleschiniBeing outcome-driven enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years. (Source)
From defining what product management is--and... more
In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is... more
Africa Mentor6 fine summer reads | London Business School London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz (Source)
Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)
-SETH GODIN
"Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world."
-GUY KAWASAKI
"A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!"
-DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY
"This book... more
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products,... more
Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)
Scott HarrisonSuch a fan of this book. Such great actionable insights for startups and social entrepreneurs. https://t.co/Vfdq3ZJe1f (Source)
Nick LoperI just finished Building a StoryBrand, and need to fill in the worksheets and re-think my homepage as a result. That's the mark of a good business book — homework! (Source)
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