100 Best E-Commerce Books of All Time
We've researched and ranked the best e-commerce books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more
Featuring recommendations from Reid Hoffman, Malcolm Gladwell, Oprah Winfrey, and 513 other experts. 
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. more
Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)
Ben HorowitzGreat. (Source)
Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to... more
Mark ZuckerbergThis book delivers completely new and refreshing ideas on how to create value in the world. (Source)
Eric WeinsteinIf you really understand something that the rest of the world is confused about, and it’s an important truth, [this book] says here are all the ways you might want to make that work. (Source)
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."
In Made to Stick, Chip and Dan... more
Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)
Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)
Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and... more
Doug McMillon[I read and give this book because] you need to understand what you’re up against. (Source)
Santiago BasultoI love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)
Tracy DiNunzioIt's a great book and especially for people starting out. (Source)
When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising... more
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
Bill WidmerIn general, I recommend Rich Dad Poor Dad by Robert Kiyosaki to learn more about assets and liability and how to view money. (Source)
Forget the old concept of retirement and the rest of the deferred-life plan there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
How Tim went from $40,000 per year and 80 hours per week to $40,000 per month... more
Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)
Tim DraperWith this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week. (Source)
Marvin LiaoSUCH a hard question to answer because there are so MANY favorite books of mine. For Business, i'd say either 80/20 Principle (Koch) or 4 Hour Work Week (Ferriss) for the principles it teaches on how to optimize work & life. (Source)
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points... more
Dave Ramsey[Dave Ramsey recommended this book on his website.] (Source)
Timothy FerrissAfter reading The E-Myth Revisited by Michael Gerber and The 80/20 Principle by Richard Koch, I decided that extreme questions were the forcing function I needed. (Source)
Brian ScudamoreThe book that’s had the biggest impact on me is The E-Myth by Michael Gerber (I even wrote about it in my own book). I read it front to back, then reread it right away. Gerber takes you through every step of a running a business from start to finish, and shows you what you need to make it successful. I read it when I was looking to take 1-800-GOT-JUNK? to the next level, and I had an epiphany:... (Source)
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without... more
Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)
Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)
Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)
Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster.
There is SO much more to ecommerce than building a store, filling it with products and driving some traffic.
If that describes you and your business, then let this be your wake up call!
There is a transformative... more
In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web... more
Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Don't Make Me Think. (Source)
Nicolae AndronicI’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition. “Don’t Make Me Think” - Steve Krug: for seeing software with the eyes of the user. (Source)
Nick GanjuAbout usability and making software and user interfaces that are friendly to people. (Source)
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Recommended by Alvin Lindsay, and 2 others. Alvin LindsayCEO of ClickFunnels GIVES away his best 7 funnels! he just paid for your book (where do you want it shipped?) https://t.co/meFLMLNrb0 😃 https://t.co/97R3MPo3yd (Source)
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You... more
Jeff BezosUnperturbed by conventional wisdom, [the authors] start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive. (Source)
Mark CubanIf given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur. (Source)
Tony HsiehThe wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great. (Source)
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With... more
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Cat Williams-TreloarJake Knapp, John Zeratsky & Braden Kowitz "Sprint" - the go-to guide on how to sprint. You may not follow everything to the tee, but it's simple, clean and full of great examples of how to move fast with structure. (Source)
Javed KhatriThis book details the "sprint" process used at Google Ventures. We follow a similar process at Kustard to validate business ideas and to solve problems without wasting much time, money and energy. If you want to quickly validate an idea, this is a proven model and a must read. (Source)
Chip Conley[The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)
Adam JohnstonInspiring case study into building brand and customer service. (Source)
Julie Rice[At SoulCycle] we’re all big fans of [this book]. (Source)
Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In... (Source)
Chase JarvisA classic. (Source)
Aaron WatsonQuestion: What books would you recommend to young people interested in your career path? Answer: Purple Cow by Seth Godin End of Jobs by Taylor Pearson Rework by Jason Fried & DHH Trust Me I’m Lying by Ryan Holiday The Complacent Class by Tyler Cowen The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Losing My Virginity by Richard Branson (Source)
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
... more
Ee Ling Limeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)
Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)
Gilles BernhardIf you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)
Seth GodinBreezy and fun and yes, scary. Scary because it calls your bluff. (Source)
Ryan HolidayPart of ambition is modeling yourself after those you’d like to be like. Austin’s philosophy of ruthlessly stealing and remixing the greats might sound appalling at first but it is actually the essence of art. You learn by stealing, you become creative by stealing, you push yourself to be better by working with these materials. Austin is a fantastic artist, but most importantly he communicates... (Source)
Chase JarvisSuper small, fast read. (Source)
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Michael HerrmannVery fitting for the internet today. We see niches form inside niches and as entrepreneurs it's important to be aware (and make use) of that fact. (Source)
Bogdana ButnarI don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... (Source)
Zhang RuiminIn a 2009 interview with Knowledge@Wharton, he explained how Anderson's ideas were helping Haier transition from traditional manufacturer to information-based service provider. (Source)
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half... more
Cory ZueThe business book I find myself recommending the most often is Traction, which is an excellent practical and high-level take on strategies for getting traction for your products. I found it particularly helpful because it prevents a framework and strategies you can actually execute and follow yourself instead of just pontificating about ideas. (Source)
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally... more
Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)
sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices
that have swept the startup world. It:
Incorporates the "Business Model Canvas" as the organizing principle for
startup hypotheses
Provides separate paths and advice for web/mobile products versus
physical products
Offers a wealth of detailed instruction on how to get, keep, and grow
customers recognizing the different techniques... more
Bill EarnerThe Startup Owner's Manual by Steve Blank is a more full on version of the Lean Startup and is a real how to manual for customer development (Source)
Tony HsiehGary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! (Source)
Ryan HooverI love how he cuts to the point - no BS. (Source)
Garrett MoonGary Vaynerchuk’s original book Crush it was definitely a difference maker. It was before I had taken the leap as an entrepreneur and just hit all the right chords at the time. (Source)
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be... more
David AllenKevin said: We’re at a time right now, an apex in our culture, that is more significant than the Industrial Revolution, in terms of how much it’s going to change the world. I love his first chapter. He said, ‘You’re never going to get really good at anything, because everything keeps being updated. (Source)
Marc AndreessenAutomatic must read. (Source)
Chris AndersonThis boook offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity. (Source)
Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into an eccentric character who tells them about a brand-new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize “crypto” is, in their own words, "either the next big thing or total bulls--t."... more
Kim DotcomThe Winklevoss brothers mailed me this awesome must-read book #bitcoinbillionaires with a really nice personal note. Thank you @winklevoss and @tylerwinklevoss. Facebook was stolen from you but what you’ve created since then is even more impressive. Crypto is the future. https://t.co/iAkfU1Dm65 (Source)
But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it. less
Carolina MillanIf this book is not yet in your arsenal, you’re making a big mistake. I always carry it with me when I travel , it’s filled with amazing knowledge for anyone wanting to turn their knowledge into a business. Get a free copy at https://t.co/VV4Syx66Cn 🔥🔥 https://t.co/RTWgKhCiXl (Source)
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur... more
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
The start of every business is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "getting the doors open," without giving much thought to creating a great launch.
It doesn't have to be that way. Since 1996 Jeff Walker has been creating hugely successful launches in our increasingly digital world. Bootstrapping his first Internet business... more
Michael HyattThis is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) I used Jeff’s Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. It’s all here—a proven strategy, real world examples, and step-by-step instructions—everything you need to create a business... (Source)
Vishen LakhianiThe first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these 'launch days' into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely... (Source)
Reid TracyThis book is a must read for everyone trying to influence and change people’s lives in a positive way. It’s a GREAT business book, but it’s also much more than a business book. I plan to get a copy for every Hay House author. (Source)
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Bitcoin, the first successful decentralized digital currency, is still in its early stages and yet it's already spawned a multi-billion dollar global... more
Hong Qi Yu“Bitcoin and Cryptocurrencies Technologies” and “Mastering Bitcoin” provide a comprehensive yet not too intimidating introduction to the revolutionary yet often misunderstood concept of digital currency. (Source)
Auston BunsenThis [reading something helpful] happens with pretty much every book I read. Most recently it happened to me when I was reading “Mastering Bitcoin” by Andreas Antonoupolous. I had no idea what the components of a Bitcoin wallet address were and he elegantly explains them in detail in chapter 4. It’s particularly relevant because we started CBlocks and we focus almost exclusively on wallet... (Source)
Unphased by an increasingly noisy internet, Outrank takes no prisoners as it tackles the numerous myths and misconceptions about SEO and gives you a clear outline for increasing your visibility and profitability with search engines.
more
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white. more
Recommended by Roger Dawson, and 1 others. Roger DawsonCashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries. (Source)
The reason why is because it deals with how to channel the forces in the marketplace which control sales.
Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market. less
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive... more
Timothy FerrissHoliday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of. (Source)
Andrew ChenGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. (Source)
Sean EllisRyan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. (Source)
Recommended by Matt Odell, and 1 others. Matt Odell@figsOS @CashApp @MartyBent Love it. Now tell him/her to go read @skwp's new book. Great place to start. https://t.co/pGk00Bp3V0 (Source)
Recommended by Ev Williams, and 1 others. 
Understand the essentials - your market, your... more
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all... more
Brian BurkhartIt’s jam-packed with little digestible bites of wisdom—from finance to marketing to organizational development. It’s the guru bible of business. (Source)
Ola OlusogaFor business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)
In What They Won't Teach You, 19-year-old author Andre Haykal Jr. shows the next gen of entrepreneurs and leaders HOW ... more
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn: "the inner game of selling" how to eliminate the fear of rejection how to build unshakeable... more
Recommended by Geoffrey James, and 1 others. 
Tim O'ReillyPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)
Seth GodinThis book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition. (Source)
Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless... more
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers... more
Bill SlawskiIn The Plex is a great introduction to Google, and the many who work there. I knew many by the patents they file, so it was good to learn more about them as people. Some good insights to some algorithms in the book, too. https://t.co/TVz7GsD8nX (Source)
Alan PierceI’m currently reading “In the Plex: How Google Thinks, Works and Shapes Our Life" and am excited on gaining more insight into how google is changing the world and hopefully to get some valuable understanding I can use to maximize business decisions and read future trends while assessing investment opportunities for my company, ABM Investments. (Source)
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel... more
Recommended by Daymond John, and 1 others. Daymond JohnJohn thinks that Digital Marketer founding CEO Ryan Deiss' 2015 book is a great introduction to sales tactics for the new entrepreneur. (Source)
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the... more
Kirk BorneTest or get fired! = That’s a Real #CultureOfExperimentation — https://t.co/0BbDp1OhaF ——— #abdsc #ABtesting #DigitalMarketing #BigData #CustomerAnalytics #CX #MachineLearning #DataScience #AI #CMO #Martech #AnalyticsStrategy #DataOps ——— ➕See this book: https://t.co/q9un8JdRe0 https://t.co/6Phs25ya5x (Source)
Raluca RaduI work in digital marketing so I would [recommend]: [...] You Should Test That by Chris Goward. (Source)
Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) offers solid advice and practical action plans for creating an authentic, successful, and profitable blog.
With wit, wisdom, and the insight of someone who's been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about.
In this expanded 2nd Edition of How to... more
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
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The world's first cryptocurrency, Bitcoin went online in 2009 and has since revolutionized our concepts of currency and money. Not supported by any government or central bank, completely electronic, Bitcoin is a virtual currency based on advanced cryptographic systems.
Like the currency he created, the identity of Bitcoin's creator Satoshi Nakamoto is virtual, existing only online. The Nakamoto persona, which may represent an individual or a group,... more
Neil Patel co-founder Crazy Egg
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
Oli Gardner co-founder Unbounce
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
Dan Stewart CEO Happy Grasshopper
"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team.... more
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
Neil PatelIf you need more traffic, leads and sales, you need The Conversion Code. (Source)
Oli GardnerWe've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read. (Source)
*Awarded 'Best Startup Book Of All Time' by Benzinga.com
*Awarded 'Top 5 Growth Hacking Book' by Entrepreneur Magazine
This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.
Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow...
Elton MayfieldATTENTION is the most important asset that you must capture and capitalize on in marketing. Discover how you can grab attention by reading a 97-year-old marketing book, that’s more relevant than ever: https://t.co/ELRjB0md4y (Source)
Dean RollerRead a classic book like Claude Hopkins Scientific Advertising book and Influence by Dr. Robert Cialdini. Understanding fundamental principles to how humans operate is always a great starting point to focus on. It is easy to forgot tried and test examples when the next "new thing" comes along. (Source)
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox)... more
By the end of the book, you'll understand how this cryptocurrency works under the hood by coding all the components necessary for a Bitcoin library. Learn how to create transactions, get the... more
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows... more
Guy KawasakiWho knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business. (Source)
Tony HsiehFor Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about. (Source)
Seth GodinI don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day (Source)
Follow tea's amazing journey from Canton... more
Now in its fifth edition, The Neatest Little Guide to Stock Market Investing has established itself as a clear, concise, and highly effective approach to stocks and investment strategy. Rooted in the principles that made it invaluable from the start, this completely revised and updated edition of The Neatest Little Guide to Stock Market Investing shares a wealth of information, including:
•What has changed and what remains timeless as the economy recovers from the... more
Worried that you're not creating enough content for the ever-growing number of online platforms? Does the process of content creation make you feel like you're on a hamster-wheel - but you're still not having the impact that you desire?
The fact is, most content never achieves its full potential because it only reaches a small proportion of its intended audience. Good news: it does not need to be this way!
Content 10x: More Content, Less Time, Maximum... more
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that... more
Recommended by Sean Si, and 2 others. 
Recommended by Turgay Birand, and 1 others. Turgay BirandStart Small, Stay Small by Rob Walling is good for getting some actionable tactics towards building and selling software products (Source)
For many entrepreneurs, the most confounding aspect of business is growth. How do you generate enough business to get started? And, later, how do you manage the many complex changes that accompany growth? How do you keep innovating to expand your business in new directions? Fast Company’s The Small Business Guide to Growth Hacking, presented by OPEN Forum from American Express OPEN, explores these questions and more. This exclusive collection is drawn from articles in Fast Company and openforum.com and focuses on what it takes to build a thriving business that... more
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
Recommended by Peep Laja, and 1 others. 
Features fully updated... more
A once-over for your car, a researched route, and a realistic ETA--these are things that make the trip enjoyable and give you the ability to make good choices when things don't go your way.
Launching your brand on Amazon is like taking your company on a road trip--times ten! As more and more new and innovative brands use Amazon as their fundamental route to market, it is clear that the most successful brands conduct extraordinary preparation before ever arriving at Amazon's door. They invest the time and... more
The average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user... more
Recommended by Kirk Borne, and 1 others. Kirk BorneA non-technical look at #ABtesting — “The Most Powerful Way to Turn Clicks into Customers” https://t.co/Vo3XnQ1bpj #abdsc #BigData #MachineLearning #DataScience #Statistics #CX #CultureOfExperimentation #Martech #Adtech #DigitalMarketing See the book: https://t.co/zJ2sjLhyEE https://t.co/3XYFNEP69M (Source)
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
That's what this book is all about.
It's a short, easy to understand guide, that will help you get over your shipping phobias and help you to start packaging and shipping your items like a pro.
By the time you're done reading this book you'll have a better understanding of -
1. How to store items after you post them for sale so they are both easy to find and safe from possible damage.
2. What your shipping... more
And don’t worry — I’m not about to suggest that you start writing books, become a blogger, build websites, start a Multi-Level Marketing business, fill out a pile of mind-numbing surveys, sell stuff on eBay, or bug your friends by trying to sell things to them. more
Solve real business problems with Excel—and sharpen your edge
Summarize data with PivotTables and Descriptive Statistics
Explore new trends in predictive and prescriptive analytics more
THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS
Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)
The secret is asking the right questions - and the right questions are not what you might expect.
Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build...
moreLouis GrenierThen, when it comes to telling stories and putting things together in a structure, “The Brain Audit” is a good book; “Then Coffee and Kale Compete” – that’s about jobs to be done; “The Ask Method” – that’s also another very important one, pretty good when it comes to putting your thoughts together and putting marketing templates together, like landing pages, anything like this. (Source)
Jules SchroederAsk shares a business strategy on one of the most direct and effective ways to rapid vision a new business into the world. Literally just asking people what they want and designing solutions based on it. It outlines the model for how I create in life and business. (Source)
How?
She developed systems and efficiencies that made her business hugely profitable and a prime acquisition target. She shares the lessons she learned in this book
Ecom Hell is aimed at entrepreneurs building ecommerce business, adventurers who are considering an ecommerce adventure, technically... more
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.
Covers the essential and... more
Recommended by Raluca Radu, and 1 others. Raluca RaduI work in digital marketing so I would [recommend]: Advanced Google AdWords by Brad Geddes. (Source)
Bitcoin is not just a new word in the Internet age or technological and financial progress, it's a start of a new era on the Earth! Even 10 years ago we even couldn't imagine dreaming about digital money - you can't physically touch them but you can own and spend them. Today this is a reality! Bitcoin revolution covered the whole world like a huge wave, more and more people interested in this "Digital Gold."
Over the past few years, Bitcoin has... more
The Tech Contracts Handbook is for both lawyers and businesspeople, including contract managers, procurement officers, corporate counsel, startup CFO’s, and anyone else... more
eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms...
more
Don't have time to read the top E-Commerce books of all time? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.