100 Best Rhetoric Books of All Time

We've researched and ranked the best rhetoric books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Charles T. Munger, Sergey Brin, Mark Zuckerberg, and 173 other experts.
1

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
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Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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2

The Art of Rhetoric

For all men are persuaded by considerations of where their interest lies...

Aristotle's Art of Rhetoric is the earliest systematic treatment of the subject, and it remains among the most incisive works on rhetoric that we possess. In it, we are asked: What is a good speech? What do popular audiences find persuasive? How does one compose a persuasive speech? Aristotle considers these questions in the context of the ancient Greek democratic city-state, in which large audiences of ordinary citizens listened to speeches pro and con before casting the votes...
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3
You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing...
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Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

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4
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan...
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Cristian-Dragos BaciuI highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor MihailescuFirst thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve LanceMade to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

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5

The Elements of Style

You know the authors' names. You recognize the title. You've probably used this book yourself. And now "The Elements of Style"-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic.
Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as...
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Tobi Lütke[My] most frequently gifted book is [this book] because I like good writing. (Source)

Bill NyeThis is my guide. I accept that I’ll never write anything as good as the introductory essay by [the author]. It’s brilliant. (Source)

Jennifer RockIf you are interested in writing and communication, start with reading and understanding the technical aspects of the craft: The Elements of Style. On Writing Well. On Writing: A Memoir of the Craft. (Source)

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6
Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them... more

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

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7

Classical Rhetoric for the Modern Student

Widely used in advanced composition and writing courses, Classical Rhetoric for the Modern Student discusses the three vital components of classical rhetoric--argument, arrangement, and style--bringing these elements to life and demonstrating their effective use in yesterday's and today's writing. Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and... more

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8

Never Split the Difference

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into...
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Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Daniel PinkEmphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)

Adam Granteval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)

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9
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The...
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Recommended by Angela Pham, and 1 others.

Angela PhamThe attendees in the altMBA program actually influenced me the most in my book purchases: Robin Flaherty persuaded me to buy Thank You For Arguing. (Source)

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10
The idiosyncratic, erudite and brilliantly funny new book from Mark Forsyth, bestselling author of The Etymologicon and The Horologicon.

In an age unhealthily obsessed with substance, this is a book on the importance of pure style.

From classic poetry to pop lyrics and from the King James Bible to advertising slogans, Mark Forsyth explains the secrets that make a phrase - such as ‘Tiger, tiger, burning bright’ or ‘To be or not to be’ - memorable.

In his inimitably entertaining and witty style he takes apart famous lines and shows how you...
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Recommended by Bill Liao, and 1 others.

Bill LiaoThe human world occurs in language so best get good at it! (Source)

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11

How to Read a Book

The Classic Guide to Intelligent Reading

With more than half a million paperback copies in print and now in this stunning hardcover keepsake edition, How to Read a Book is the classic and definitive guide to reading comprehension and retention for students of literature, scholars across disciplines, and anyone who just loves to read.

Originally written in 1940 and first published by Simon & Schuster in 1972, How to Read a Book introduces and elucidates the various levels of reading and how to achieve them in order to gain the most understanding and insight from any book. From elementary reading, through systematic...
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Sergey Brinhad “How to Read a Book” by Mortimer J. Adler as one of his most recommended books. (Source)

Ben ChestnutI also love How to Read a Book by Mortimer Adler. I’m teaching its tips to my children while they’re young, so they can consume books much faster and have more fun reading. (Source)

Kevin Systrom[The author's] thesis is that the most important part of reading a book is to actually read the table of contents and familiarize yourself with the major structure of the book. (Source)

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12

Gorgias

One of Plato's most widely read dialogues, Gorgias treats the temptations of worldly success and the rewards of the genuinely moral life. Appealing to philosophers as a classic text of moral philosophy--and to everyone for its vividness, clarity, and occassional bitter humor--this new translation is accompanied by explanatory notes and an illuminating and accessible introduction.

About the Series: For over 100 years Oxford World's Classics has made available the broadest spectrum of literature from around the globe. Each affordable volume reflects...
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Recommended by David Greenberg, and 1 others.

David GreenbergPlato and Socrates heavily disapproved of spin (or rhetoric, as it was referred to back then). Aristotle and the Sophists had a different point of view. (Source)

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13

Phaedrus

Set in the idyllic countryside outside Athens, the Phaedrus is a dialogue between the philosopher Socrates and his young friend Phaedrus, inspired by their reading of a clumsy speech by the writer Lysias about love. After first considering the virtues of romantic love, their conversation develops into a wide-ranging discussion on such subjects as the pursuit of beauty, the nature of humanity, the immortality of the soul and the attainment of truth, and ends with an in-depth consideration of the principles of rhetoric. Probably a work of Plato’s maturity, the Phaedrus represents... more

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14

A Rhetoric of Motives

As critic, Kenneth Burke's preoccupations were at the beginning purely esthetic and literary; but after Counter-Statement (1931), he began to discriminate a "rhetorical" or persuasive component in literature, and thereupon became a philosopher of language and human conduct.

In A Grammar of Motives (1945) and A Rhetoric of Motives (1950), Burke's conception of "symbolic action" comes into its own: all human activities—linguisitc or extra-linguistic—are modes of symbolizing; man is defined as the symbol-using (and -misusing) animal. The critic's job becomes one...
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15

The Trivium

The Liberal Arts of Logic, Grammar, and Rhetoric

The Trivium guides the reader through a clarifying and rigorous account of logic, grammar, and rhetoric. A thorough presentation of general grammar, propositions, syllogisms, enthymemes, fallacies, poetics, figurative language, and metrical discourse--accompanied by lucid graphics and enlivened by examples from Shakespeare, Milton, Plato, and others-makes The Trivium a perfect book for teachers, students, writers, lawyers, and all serious users of language. less

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16

A Handlist of Rhetorical Terms

The first edition of this widely used work has been reprinted many times over two decades. With a unique combination of alphabetical and descriptive lists, it provides in one convenient, accessible volume all the rhetorical terms—mostly Greek and Latin—that students of Western literature and rhetoric are likely to come across in their reading or to find useful in their writing. Now the Second Edition offers new features that will make it still more useful:—A completely revised alphabetical listing that defines nearly 1,000 terms used by scholars of formal rhetoric from classical Greece... more

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17

A Rulebook for Arguments

From academic writing to personal and public discourse, the need for good arguments and better ways of arguing is greater than ever before.

This timely fifth edition of A Rulebook for Arguments sharpens an already-classic text, adding updated examples and a new chapter on public debates that provides rules for the etiquette and ethics of sound public dialogue as well as clear and sound thinking in general.
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18

They Say / I Say

The Moves That Matter in Academic Writing

The book that has taught millions of students to present their arguments as a response to what "they say" has been expanded to define as broadly as possible who's included in "they."

Readings demonstrate the moves that matter in academic writing and represent a multitude of perspectives.

The Fourth Edition includes an anthology of 40 readings--half of which are NEW--that will prompt students to listen, think, and write about five important issues, including new "How Can We Bridge the Differences That Divide Us?"
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Recommended by Raul Pachecovega, and 1 others.

Raul PachecovegaThey Say/I Say: The Moves that Matter in Academic Writing (my reading notes) https://t.co/wLOB6VMiSO Best book ever to write analytical and argumentative writing. (Source)

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19

A Grammar of Motives

About this book Mr. Burke contributes an introductory and summarizing remark, "What is involved, when we say what people are doing and why they are doing it? An answer to that question is the subject of this book. The book is concerned with the basic forms of through which, in accordance with the nature of the world as all men necessarily experience it, are exemplified in the attributing of motives. These forms of though can be embodied profoundly or trivially, truthfully or falsely. They are equally present in systematically elaborated or metaphysical structures, in legal judgments, in... more

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20
Rhetoric, one of the oldest academic disciplines, has two faces: first, the art of using language to influence or persuade; second, the body of established patterns of language, spoken or written, that makes words and phrases memorable, emphatic, and effective. There are very few recent books that tackle the subject, and in this new effort, written with the scholar and orator in mind, Farnsworth collects and discusses the great masters of English prose Lincoln and Churchill, Dickens and Melville, Burke and Paine and, using their own words, proceeds to organize, illustrate, and analyze the... more

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  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21

The New Rhetoric

A Treatise on Argumentation

"It is difficult to see how any rhetorician, rhetorical critic, logician interested in verbal logic, or student of either philosophical or popular argument can claim full competence without familiarity with this work. It challenges the orthodoxies of all and suggests fresh modes of inquiry to all." —The Quarterly Journal of Speech less

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22
What does it mean when a fictional hero takes a journey? Shares a meal? Gets drenched in a sudden rain shower? Often, there is much more going on in a novel or poem than is readily visible on the surface -- a symbol, maybe, that remains elusive, or an unexpected twist on a character -- and there's that sneaking suspicion that the deeper meaning of a literary text keeps escaping you.

In this practical and amusing guide to literature, Thomas C. Foster shows how easy and gratifying it is to unlock those hidden truths, and to discover a world where a road leads to a quest; a shared meal may...

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23

Rhetorica ad Herennium

The Rhetorica ad Herrenium was traditionally attributed to Cicero (106 43 BCE), and reflects, as does Cicero s De Inventione, Hellenistic rhetorical teaching. But most recent editors attribute it to an unknown author.

The Greek art of rhetoric was first naturalized at Rome in the time of the younger Scipio, and Latin treatises on the subject were in circulation from the time of the Gracchi. But the books by Cato, Antonius, and the other Roman writers have not come down to us, and it is from the second decade of the first century B.C. that we have, in the treatise addressed to Gaius...
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24
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies... more

Mark MansonI read a bunch of books on writing before I wrote my first book and the two that stuck with me were Stephen King’s book and “On Writing Well” by Zinsser (which is a bit on the technical side). (Source)

Tim O'ReillyOn Writing Well, by William Zinsser. I wouldn't say this book influenced me, since my principles of writing were established long before I read it. However, it does capture many things that I believe about effective writing. (Source)

Derek SiversGreat blunt advice about writing better non-fiction. So inspiring. (Source)

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25
NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The...
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Recommended by James Altucher, Aaron Watson, and 2 others.

James Altucher@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". (Source)

Aaron WatsonThis one’s going to be controversial. Adams, the creator of Dilbert, was one of the first commentators to come out and predict that Trump would win the 2016 presidential election. How’d he do that? By viewing the world through his Persuasion Filter. This reframing of how humans interact, the world works, and why Trump won was fascinating. It’s already starting to influence the way that I write.... (Source)

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26
The Rhetorical Tradition — the first comprehensive anthology of primary texts covering the history of rhetoric — examines rhetorical theory from classical antiquity through the modern period. Extensive editorial material makes it an essential text for the beginning student as well as the professional scholar. less

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27

The Rhetoric of Fiction

The first edition of The Rhetoric of Fiction transformed the criticism of fiction and soon became a classic in the field. One of the most widely used texts in fiction courses, it is a standard reference point in advanced discussions of how fictional form works, how authors make novels accessible, and how readers recreate texts, and its concepts and terms—such as "the implied author," "the postulated reader," and "the unreliable narrator"—have become part of the standard critical lexicon.

For this new edition, Wayne C. Booth has written an extensive Afterword in which he...
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28

How to Do Things with Words

John L. Austin was one of the leading philosophers of the twentieth century. The William James Lectures presented Austin's conclusions in the field to which he directed his main efforts on a wide variety of philosophical problems. These talks became the classic How to Do Things with Words.

For this second edition, the editors have returned to Austin's original lecture notes, amending the printed text where it seemed necessary. Students will find the new text clearer, and, at the same time, more faithful to the actual lectures. An appendix contains literal transcriptions of a...
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Recommended by Stephen Breyer, and 1 others.

Stephen BreyerJL Austin was an ordinary language philosopher. When I studied in Oxford, I went to one of his classes and I read his books. How to Do Things with Words teaches us a lot about how ordinary language works. It is useful to me as a judge, because it helps me avoid the traps that linguistic imprecision can set. If I had to pick a single thing that I draw from Austin’s work it would be that context... (Source)

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30
Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion.
Now, George Kennedy offers a thoroughly revised and updated edition of Classical Rhetoric and Its Christian and Secular Tradition. From its development in ancient Greece and Rome, through its continuation and adaptation in Europe and America through the Middle Ages and Renaissance, to its enduring significance in the twentieth century, he traces...
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Don't have time to read the top Rhetoric books of all time? Read Shortform summaries.

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  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31

On the Ideal Orator

In On the Ideal Orator, (De oratore), Cicero, the greatest Roman orator and prosewriter of his day, gives his mature views on rhetoric, oratory, and philosophy. Cast in the lively, literary form of a dialogue, this classic work presents a daring view of the orator as the master of all language communication while still emphasizing his role at the heart of Roman society and politics. Cicero's conception of the ideal orator represents his own original synthesis of the positions of the philosophers and the rhetoricians in the age-old quarrel between these disciplines.
...
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32
Permanence and Change was written and first published in the depths of the Great Depression. Attitudes Toward History followed it two years later. These were revolutionary texts in the theory of communication, and, as classics, they retain their surcharge of energy. Permanence and Change treats human communication in terms of ideal cooperation, whereas Attitudes Towards History characterizes tactics and patterns of conflict typical of actual human associations. It is in Permanence and Change that Burke establishes in path-breaking fashion that form permeates... more

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33

Metaphors We Live By

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.

In this updated edition of Lakoff and Johnson's influential...
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Recommended by Kate Raworth, Tristan Harris, and 2 others.

Kate RaworthI became aware of all the metaphors embedded in the way I speak and, therefore, the way I think about what is and what isn’t possible. (Source)

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34
From the Preface:The title for this collection was the title of a course in literary criticism that I gave for many years at Bennington College. And much of the material presented here was used in that course. The title should serve well to convey the gist of these various pieces. For all of them are explicitly concerned with the attempt to define and track down the implications of the term "symbolic action," and to show how the marvels of literature and language look when considered form that point of view. less

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35
A frivolous argument or inflated claim is often dismissed with the reply, "That's just rhetoric!" But as Scott Crider explains in The Office of Assertion, the classical tradition of rhetoric is both a productive and a liberal art. The ability to employ rhetoric successfully can enable the student, as an effective communicator, to reflect qualities of soul through argument. In that sense, rhetoric is much more than a technical skill. Crider addresses the intelligent university student with respect and humor. This short but serious book is informed by both the ancient rhetorical... more

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36

The Iliad

Dating to the ninth century B.C., Homer’s timeless poem still vividly conveys the horror and heroism of men and gods wrestling with towering emotions and battling amidst devastation and destruction, as it moves inexorably to the wrenching, tragic conclusion of the Trojan War. Renowned classicist Bernard Knox observes in his superb introduction that although the violence of the Iliad is grim and relentless, it coexists with both images of civilized life and a poignant yearning for peace.

Combining the skills of a poet and scholar, Robert Fagles, winner of the PEN/Ralph Manheim...
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Ted TurnerWhen I got to college, I was a classics major, and that was mainly the study of Greek - and to a lesser extent Roman - history and culture, and that fascinated me: the Iliad, the Odyssey, the Aeneid by Virgil. (Source)

John GittingsHomer, like Shakespeare, encompassed all humanity in his work, and in The Iliad he encompasses peace as well as war. (Source)

Kate McLoughlinA lot of people who had public school educations, classical educations, might have gone into the First World War thinking that they were fighting Homer’s war. (Source)

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37
Winner, Rhetorical Society of America Book Award, 2007
Winner, CCCC Outstanding Book Award, 2007

Winner, Gary A. Olson Award for Rhetoric and Cultural Studies, 2006

Extending the feminist rhetorical project to define and model rhetorical listening
Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.
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38

The Rhetoric & The Poetics of Aristotle

Translated by Rhys Roberts and Ingram Bywater, Introduction by Edward P.J. Corbett less

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40

The Structure of Scientific Revolutions

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach.

With The Structure of Scientific Revolutions, Kuhn challenged...
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Mark ZuckerbergIt's a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces. I tend to think that science is a consistent force for good in the world. I think we'd all be better off if we invested more in science and acted on the results of research. I'm excited to explore this... (Source)

Tim O'ReillyThe Structure of Scientific Revolutions, by Thomas Kuhn. Kuhn introduced the term "paradigm shift" to describe the changeover from Ptolemaic to Copernican astronomy. But the book is far more than a classic in the history of science. It's also a book that emphasizes how what we already believe shapes what we see, what we allow ourselves to think. I've always tried to separate seeing itself from... (Source)

Andra ZahariaI’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. A particularly unexpected one happened in college when our public relations teacher asked us to read a book called The Structure of Scientific Revolutions by Thomas Kuhn. As a humanities student, you can imagine that I wasn’t thrilled I’d have to read a book on science, but what followed blew my mind... (Source)

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Don't have time to read the top Rhetoric books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
41
Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the intoxicating possibility that we can make language do for us almost anything we want. Or at least a Shakespeare can. The figures of speech help to see how he does it, and how we might.... more

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42

The Rhetoric Companion

This textbook is designed for students of classical rhetoric who are old enough to drive, and young enough to still be breathing. It is offered in the conviction that God in His common grace bestowed a great deal of practical wisdom about public discourse on the ancient practitioners of rhetoric, and that we must hold what they taught up against the final standard of Scripture.

Definitions of rhetoric vary in the classical writers, but adapting one of them, with a peculiarly Christian backdrop and understanding, provides us with our working definition of rhetoric: "the art of a...
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43

They Can't Kill Us Until They Kill Us

In an age of confusion, fear, and loss, Hanif Willis-Abdurraqib's is a voice that matters. Whether he's attending a Bruce Springsteen concert the day after visiting Michael Brown's grave, or discussing public displays of affection at a Carly Rae Jepsen show, he writes with a poignancy and magnetism that resonates profoundly.

In the wake of the nightclub attacks in Paris, he recalls how he sought refuge as a teenager in music, at shows, and wonders whether the next generation of young Muslims will not be afforded that opportunity now. While discussing the everyday threat to the...
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Recommended by Saadia Muzaffar, and 1 others.

Saadia MuzaffarMan, this is such an amazing book of essays. Meditations on music and musicians and their moments and meaning-making. @NifMuhammad's mindworks are a gift. Go find it. (thank you @asad_ch!) https://t.co/htSueYYBUT (Source)

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44
Rhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the "art of persuasion," it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very... more

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45

Encyclopedia of Rhetoric

The Encyclopedia of Rhetoric is a comprehensive survey of the latest research--as well as the foundational teachings--in this broad field. Featuring 150 original, signed articles by leading scholars from many different fields of study it brings together knowledge from classics, philosophy, literature, literary theory, cultural studies, speech and communications.
The Encyclopedia surveys basic concepts (speaker, style and audience); elements; genres; terms (fallacies, figures of speech); and the rhetoric of non-Western cultures and cultural movements. It covers...
more

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46
Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.

In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its...
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47
A special 10th anniversary edition of Roy Peter Clark's bestselling guide to writing, featuring five bonus tools.

Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of fifty short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available.

Organized into four sections, "Nuts and Bolts," "Special...
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48

On Christian Doctrine

"There are certain rules for the interpretation of Scripture which I think might with great advantage be taught to earnest students of the word, that they may profit not only from reading the works of others who have laid open the secrets of the sacred writings, but also from themselves opening such secrets to others. These rules I propose to teach to those who are able and willing to learn." With these words Saint Augustine (354-430 AD) began one of the finest theological treatments ever written on reading and interpreting Holy Scripture. Pastors, monks, and educated laypersons cherished De... more

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49

On Great Writing (On the Sublime)

Celebrated for its own clarity and sublime style, this classic work of literary theory draws on the writings of Demosthenes, Plato, Sappho, Thucydides, Euripides, and Aeschylus, among others, to examine and delineate the essentials of a noble style. The complete translation, from the Greek of A. O. Prickard's Oxford text, features an introduction by Grube, establishing the historical and critical context of the work, and a biographical index. less

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51

The Ethics of Rhetoric

Weaver's Ethics of Rhetoric, originally published in 1953, has been called his most important statement on the ethical and cultural role of rhetoric. A strong advocate of cultural conservatism, Weaver (1910-1953) argued strongly for the role of liberal studies in the face of what he saw as the encroachments of modern scientific and technological forces in society. He was particularly opposed to sociology. In rhetoric he drew many of his ideas from Plato, especially his Phaedrus.

As a result, all the main strands of Weaver's thought can be seen in this volume,...
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52

Propaganda

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought...
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Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

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53

The Medium is the Massage

The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967,... more
Recommended by Lev Grossman, and 1 others.

Lev GrossmanIf you really want to look at what everybody else is building on, it’s really McLuhan’s ideas. (Source)

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54

Style

Lessons in Clarity and Grace


"For courses in English and Writing." Emphasizes the importance of style in writing for a global audience "Style: Lessons in Clarity and Grace" asserts that style is a matter of making informed choices in the service of one s readers. While writers know best what they want to say, readers ultimately decide if they ve said it well. This flagship text builds on that premise, with updates on subjects such as gender-neutral writing and writing for global audiences. It brings the authors innovative approach to the needs of today s students, while maintaining that writing with style is a...
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Recommended by Hadley Wickham, and 1 others.

Hadley WickhamWriting well and describing things well is very valuable to a good programmer, and even more to a data scientist. (Source)

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55
A short and entertaining book on the modern art of writing well by New York Times bestselling author Steven Pinker
Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care?

In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet...
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Recommended by Ellen Lupton, and 2 others.

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56

The Gettysburg Address

The Gettysburg Address is the most famous speech of U.S. President Abraham Lincoln and one of the most quoted speeches in United States history. It was delivered at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, on the afternoon of Thursday, November 19, 1863, during the American Civil War, four and a half months after the Union armies defeated the Confederates at the decisive Battle of Gettysburg. less

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57
“All ages of the world have not produced a greater statesman and philosopher combined.”
—John Adams

He squared off against Caesar and was friends with young Brutus. He advised the legendary Pompey on his somewhat botched transition from military hero to politician. He lambasted Mark Antony and was master of the smear campaign, as feared for his wit as he was for exposing his opponents’ sexual peccadilloes. Brilliant, voluble, cranky, a genius of political manipulation but also a true patriot and idealist, Cicero was Rome’s most feared politician, one of the greatest lawyers...
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58

I Have a Dream / Letter from Birmingham Jail

In 'Letter from Birmingham Jail,' Martin Luther King Jr. explains why blacks can no longer be victims of inequality. Also features King's "I Have a Dream" speech, which was delivered to 250,000 civil rights marchers less

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61
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged...
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Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

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62
"But the point of Burke's work, and the significance of his achievement, is not that he points out that religion and language affect each other, for this has been said before, but that he proceeds to demonstrate how this is so by reference to a specific symbolic context. After a discussion 'On Words and The Word,' he analysess verbal action in St. Augustine's Confessions. He then discusses the first three chapters of Genesis, and ends with a brilliant and profound 'Prologue in Heaven,' an imaginary dialogue between the Lord and Satan in which he proposes that we begin our study... more

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63

Persuasion and Rhetoric

Carlo Michelstaedter (1887-1910) committed suicide at the age of 23, days after completing this devastating treatise on the human condition and the course of Western civilization. This work was deemed to be so radically nihilistic, or so radically idealistic, that publishers shied away from it for decades. This new English translation brings to life the heartfelt text of the precocious Italian-Jewish writer, poet, and painter, who, refusing to compromise with life, remained loyal to his ideal of a perfect world. Keenly aware of the inevitable catastrophe that the values of his time held in... more

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64

An Illustrated Book of Bad Arguments

This book is aimed at newcomers to the field of logical reasoning, particularly those who, to borrow a phrase from Pascal, are so made that they understand best through visuals. I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice. less

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65
An instant classic when it was first published a decade ago and now enriched by seventeen new speeches, Lend Me Your Ears contains more than two hundred outstanding moments of oratory. It is selected, arranged, and introduced by William Safire, who honed his skills as a presidential speechwriter. He is considered by many to be America's most influential political columnist and most elegant explicator of our language. Covering speeches from Demosthenes to George W. Bush, this latest edition includes the words of Cromwell to the "Rump Parliament," Orson Welles eulogizing Darryl F.... more

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66
Librarian note: an alternate cover for this edition can be found here.

Madness, sexuality, power, knowledge—are these facts of life or simply parts of speech? In a series of works of astonishing brilliance, historian Michel Foucault excavated the hidden assumptions that govern the way we live and the way we think.

The Archaeology of Knowledge begins at the level of “things aid” and moves quickly to illuminate the connections...
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68
After explaining how and why women have been excluded from the rhetorical tradition from antiquity through the Renaissance, Cheryl Glenn provides the opportunity for Sappho, Aspasia, Diotima, Hortensia, Fulvia, Julian of Norwich, Margery Kempe, Margaret More Roper, Anne Askew, and Elizabeth I to speak with equal authority and as eloquently as Plato, Aristotle, Cicero, and Augustine. Her aim is nothing less than regendering and changing forever the history of rhetoric.

To that end, Glenn locates women’s contributions to and participation in the rhetorical tradition and writes them...
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69
Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them.

Lakoff’s years of research and work with leading...
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Recommended by Ryan Holiday, and 1 others.

Ryan HolidayThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists... (Source)

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70

Shakespeare's Use of the Arts of Language

Paul Dry Books' edition of this 1947 classic has been produced with the highest publishing standards as a companion to our edition of The Trivium

“Sister Miriam Joseph’s Shakespeare’s Use of the Arts of Language remains, after more than half a century, an immensely valuable aid to serious students of the greatest of all writers. The book manifests enormous learning and real wisdom in applying that erudition to the needs of contemporary readers.”—Harold Bloom

“The importance of this book is that it makes clear what we ought to mean when we call...
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71
In Eats, Shoots & Leaves, former editor Lynne Truss, gravely concerned about our current grammatical state, boldly defends proper punctuation. She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.

Featuring a foreword by Frank McCourt, and...
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72
This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly everyday. Entries include a transcript of the letter; a short contextual introduction; and, in 100 cases, a captivating facsimile of the letter itself. The artfulness of Shaun Usher's eclectic arrangement creates a reading experience rich in discovery. Mordant, hilarious, poignant, enlightening—surprise rewards each turn of the page. Colorfully illustrated with photographs, portraits, and relevant artworks,... more
Recommended by Caterina Fake, and 1 others.

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73

Poetics

‘The plot is the source and the soul of tragedy’

In his near-contemporary account of Greek tragedy, Aristotle examines the dramatic elements of plot, character, language and spectacle that combine to produce pity and fear in the audience, and asks why we derive pleasure from this apparently painful process. Taking examples from the plays of Aeschylus, Sophocles and Euripides, The Poetics introduces into literary criticism such central concepts as mimesis (‘imitation’), hamartia (‘error’), and katharsis (‘purification’). Aristotle explains how the most...
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Recommended by Bill Liao, Richard Walter, and 2 others.

Bill LiaoThe Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch. (Source)

Richard WalterAristotle’s Poetics is the user’s guide to dramatic narrative and dramatic structure. It’s just a ragged little pamphlet really. (Source)

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74
In our post-Christian context, public life has become markedly more secular while private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open, interested and needy for spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade to make a convincing case for the gospel to people who are not interested in it. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians... more

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75

The Dialogic Imagination

Four Essays

These essays reveal Mikhail Bakhtin (1895-1975)--known in the West largely through his studies of Rabelais and Dostoevsky--as a philosopher of language, a cultural historian, and a major theoretician of the novel. The Dialogic Imagination presents, in superb English translation, four selections from Voprosy literatury i estetiki (Problems of literature and esthetics), published in Moscow in 1975. The volume also contains a lengthy introduction to Bakhtin and his thought and a glossary of terminology.

Bakhtin uses the category "novel" in a highly idiosyncratic way, claiming for it...
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76

Language and Symbolic Power

This volume brings together Pierre Bourdieu's highly original writings on language and on the relations among language, power, and politics. Bourdieu develops a forceful critique of traditional approaches to language, including the linguistic theories of Saussure and Chomsky and the theory of speech-acts elaborated by Austin and others. He argues that language should be viewed not only as a means of communication but also as a medium of power through which individuals pursue their own interests and display their practical competence.

Drawing on the concepts that are part of his...
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77
These essays examine: how women have used language to reflect their vision of themselves and their age; how they have used traditional rhetoric and applied it to women's discourse; and how women have contributed to rhetorical theory. less

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78
First published in Portuguese in 1968, Pedagogy of the Oppressed was translated and published in English in 1970. Paulo Freire's work has helped to empower countless people throughout the world and has taken on special urgency in the United States and Western Europe, where the creation of a permanent underclass among the underprivileged and minorities in cities and urban centers is ongoing.

This 50th anniversary edition includes an updated introduction by Donaldo Macedo, a new afterword by Ira Shor and interviews with Marina Aparicio Barberan, Noam Chomsky, Ramon Flecha,...
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Recommended by Alexis Isabel, and 1 others.

Alexis Isabel@dontkauf i’ve read it! great book, def worth a re-read (Source)

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79

Apology

The Apology of Socrates is Plato's version of the speech given by Socrates as he unsuccessfully defended himself in 399BCE against the charges of "corrupting the young, and by not believing in the gods in whom the city believes, but in other daimonia that are novel" (24b). "Apology" here has its earlier meaning (now usually expressed by the word "apologia") of speaking in defense of a cause or of one's beliefs or actions.

The revised edition of this popular textbook features revised vocabulary and grammatical notes that now appear on the same page as the text, sentence...
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Recommended by Mehdi Kajbaf, and 1 others.

Mehdi KajbafIt’s difficult for me to separate all the different things I was reading and learning about at that time but I think Socrates Apology is probably the best place to focus. If you aren’t familiar with Socrates, he’s considered by most to be the father of Philosophy (which means love of wisdom). He annoyed a lot of people though because he constantly challenged their world views and encouraged them... (Source)

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80
What is a fallacy? A fallacy is an error in logic - a place where someone has made a mistake in his thinking.

“A cloud is 90% water. A watermelon is 90% water. Therefore, since a plane can fly through a cloud, a plane can fly through a watermelon.”

This is a handy book for learning to spot common errors in reasoning.

-Covers logical fallacies and propaganda techniques.
-Fun to use -- learn skills you can use right away.
-For ages 12 through adult
-Exercises with answer key
-Includes "The Fallacy Detective Game"
-2009 Edition...
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Don't have time to read the top Rhetoric books of all time? Read Shortform summaries.

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81
Why You Need a Writing Revolution in Your Classroom and How to Lead It

In recent years, with the advent of the Common Core, teachers at almost all grade levels have been expected to have students write not just narratives but also informative and argumentative essays. To date, there's been little reliable research-backed guidance on how to teach students those skills. The writing standards in the Common Core or similar state standards tell teachers where their students should end up, but what teachers really need is a road map that tells them how to get there. The Writing...
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82
With engaging wit and subtle irony, Albert Hirschman maps the diffuse and treacherous world of reactionary rhetoric in which conservative public figures, thinkers, and polemicists have been arguing against progressive agendas and reforms for the past two hundred years.

Hirschman draws his examples from three successive waves of reactive thought that arose in response to the liberal ideas of the French Revolution and the Declaration of the Rights of Man, to democratization and the drive toward universal suffrage in the nineteenth century, and to the welfare state in our own century....
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Recommended by Mark Blyth, and 1 others.

Mark BlythHe says that when the same arguments have been used without much modification for 300 years regardless of the area in which they are deployed, we should be suspicious of them. (Source)

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83
In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters to discover why their work has endured. Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart - to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch. She... more

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84
"I trust Tiffany Yates Martin with the editing process even more than I trust myself. Read this book and steal her secrets!"--Kelly Harms, Washington Post-bestselling author of The Overdue Life of Amy Byler

"Tiffany Yates Martin is an exceptional editor, so of course her advice and counsel in Intuitive Editing is exceptional as well. Whether you're a seasoned author looking to fine-tune your craft, pacing, or tension or just starting out and looking for guidance on building overall structure and engaging characters, this book is a...
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85
Satire is a kind of preaching. Satire pervades Scripture. Satire treats the foibles of sinners with a less than perfect tenderness. But, if a Christian employs satire today, he is almost immediately called to account for his "unbiblical" behavior. Yet Scripture shows that the central point of some religious controversies is to give offense. When Christ was confronted with ecclesiastical obstinacy and other forms of arrogance, he showed us a godly pattern for giving offense.In every controversy, godliness and wisdom (or the lack of them) are to be determined by careful appeal to the Scriptures... more

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86
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.

  Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.
     The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many...
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87
This is the book your friends will wish you hadn't read, a witty and infectious guide to arguing successfully. Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation. less

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88

Verbal Judo

The Gentle Art of Persuasion

Improve communication, resolve conflicts, and avoid the most common conversational disasters through simple, easily remembered strategies that deflect and redirect negative behaviour.

Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in...
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90
When should I change my mind? What can I believe and what must I doubt? In this new "philosophy of good reasons" Wayne C. Booth exposes five dogmas of modernism that have too often inhibited efforts to answer these questions. Modern dogmas teach that "you cannot reason about values" and that "the job of thought is to doubt whatever can be doubted," and they leave those who accept them crippled in their efforts to think and talk together about whatever concerns them most. They have willed upon us a "befouled rhetorical climate" in which people are driven to two self-destructive... more

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91

Civil Rights

Rhetoric or Reality

It is now more than three decades since the historic Supreme Court decision on desegregation, Brown v. Board of Education. Thomas Sowell takes a tough, factual look at what has actually happened over these decades -- as distinguished from the hopes with which they began or the rhetoric with which they continue, Who has gained and who has lost? Which of the assumptions behind the civil rights revolution have stood the test of time and which have proven to be mistaken or even catastrophic to those who were supposed to be helped? less

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93
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach...
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Recommended by Brian Burkhart, and 1 others.

Brian BurkhartBut the book which really hit home was “Resonate: Present Visual Stories that Transform Audiences,” by Nancy Duarte. It’s interesting, I didn’t agree with her methodology or like much of what I read. It was too complex and not realistic for people to use in everyday life. That said, it did help confirm to me that I was onto something. It was a different kind of validation than Godin—that the... (Source)

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94
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic... more
Recommended by Denise Morris Kipnis, and 1 others.

Denise Morris KipnisQuestion: What five books would you recommend to young people interested in your career path & why? Answer: In addition to Built to Change, Process Consultation, and Flawless Consulting, I would add: The Wisdom of Teams by Katzenbach & Smith Diagnosing and Changing Organizational Culture by Cameron & Quinn Designing Organizations by Galbraith Understanding Research Methods by Patten Competitive... (Source)

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95
The Oxford Translation of Aristotle was originally published in 12 volumes between 1912 & 1954. It is universally recognized as the standard English version of Aristotle. This revised edition contains the substance of the original Translation, slightly emended in light of recent scholarship; three of the original versions have been replaced by new translations; and a new and enlarged selection of Fragments has been added. The aim of the translation remains the same: to make the surviving works of Aristotle readily accessible to English speaking readers. less

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96

Counter-Statement

A valuable feature of the second edition (1953) of Counter-Statement was the Curriculum Criticum in which the author placed the book in terms of his later work. For this new paperback edition, Mr. Burke continues his "curve of development" in an Addendum which surveys the course of his though in subsequent books (up to the publication of his Collected Poems, 1915 - 1967) and work-in-progress. less

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97

Self-Reliance and Other Essays

Essayist, poet, and philosopher, Ralph Waldo Emerson (1803–1882) propounded a transcendental idealism emphasizing self-reliance, self-culture, and individual expression. The six essays and one address included in this volume, selected from Essays, First Series (1841) and Essays, Second Series (1844), offer a representative sampling of his views outlining that moral idealism as well as a hint of the later skepticism that colored his thought. In addition to the celebrated title essay, the others included here are "History," "Friendship," "The Over-Soul," "The Poet," and... more

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98
Laura Kaplan Shanley is dedicated to the belief that autonomous, unassisted birth is a concept whose time has come and should be re-introduced into human society as the ideal form of safe, joyous, and healthy childbirth. less

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99
There is no easy way to learn to write', is the opening line of this clear and effective guide for writers wishing to learn the basics of writing whether it is fiction, poetry, news articles or essays. This book including answers to some general problems faced by prospective writers, a section on the kinds of discourse you should wish to achieve and on the exposition. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using... more

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100
In a masterly work, Garry Wills shows how Lincoln reached back to the Declaration of Independence to write the greatest speech in the nation’s history.

The power of words has rarely been given a more compelling demonstration than in the Gettysburg Address. Lincoln was asked to memorialize the gruesome battle. Instead he gave the whole nation “a new birth of freedom” in the space of a mere 272 words. His entire life and previous training and his deep political experience went into this, his revolutionary masterpiece.

By examining both the address and Lincoln in their...
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