100 Best Media Books of All Time

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

Louis NyffeneggerFew technical books and a bit of everything. The following books are currently sitting on my bedside table: "The Hitchhiker's Guide To The Galaxy", "Predictable Revenue", "Manufacturing Consent", "Agile Application Security". "Oauth In Action", "Serious Cryptography". (Source)

Reese WitherspoonCongrats @RonanFarrow on your incredible book #CatchandKill. Amazing investigative reporting and A real thrill ride of a read. 📚 (Source)

Julie K. BrownThe parallels to the Jeffrey Epstein case are amazing in ⁦@RonanFarrow⁩’s new book. Imagine this same predatory behavior and coverup among powerful men — not at a TV-media network — but at the highest levels of our government. #perversionofjustice ⁦ https://t.co/wh2EJlg7iW (Source)

Bastian ObermayerI know I’m very late to this party, but: „Catch And Kill“ from the unrelenting @RonanFarrow is a hell of a read!! Need inspiration for how to hold the powerful accountable - or only looking for great entertainment? Get this book. https://t.co/y3xWkUTWhh (Source)

Cynthia JohnsonThis book will help change the way you think about digital marketing tools or social media tools, or any sort of communication device. Really focus on what do they do and how do they work first, and then create the content. (Source)

Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

Lev GrossmanIf you really want to look at what everybody else is building on, it’s really McLuhan’s ideas. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

Alan RusbridgerFive Books aims to keep its book recommendations and interviews up to date. If you are the interviewee and would like to update your choice of books (or even just what you say about them) please email us at editor@fivebooks.com (Source)

Max MosleyThis to me is fascinating because it’s the first time that a top-quality journalist has done a complete exposé on the way in which the media distort what’s going on. He says in his preface that dog doesn’t eat dog. Usually, all institutions are open to criticism by the media except the media themselves. So this is the first time that somebody has actually done it to the media. It’s immensely... (Source)

Ryan HolidayI’m amazed how many young people haven’t read this book. Truly life-changing. This is the classic of my generation; it is the book that defines our age and ultimately, how to find meaning in it. It’s a cautionary tale too—about being too caught up in revolutionary ideas. (Source)

Van BadhamSUPER EXCITED to receive my copy of “Solved! How Other Countries Have Cracked the World’s Biggest Problems and We Can, Too” by Andrew Wear. SO GREAT to read a political book that’s about both pragmatic action *and* hope. Squee! #auspol https://t.co/jIYgr36kZO (Source)

Clive Stafford SmithIt’s an immensely courageous book for such a famous author to write. It’s written from the perspective of the warder, whose job is to supervise death row and the execution of prisoners. The story is ultimately about a guy called John Coffey, a Christ-like figure who gets executed. (Source)

Andrew ChenNow starting the section now these information empires eventually got dismantled, by the internet, cable, and the government antitrust efforts on the 1950s! Awesome book so far (Source)

Seth GodinThis one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry. (Source)

Nicholas CarrIf The Information is a sprawling, sweeping story of how information has changed over time, one thing it doesn’t get into is the commercial nature of information as a good that is bought and sold. That’s the story Tim Wu tells in The Master Switch. His basic argument is that whenever a new communication medium arises, a similar pattern occurs. The technology starts off as a hobbyist’s passion,... (Source)

Meg RosoffA book that explores that whole subject of finding out where you belong in the world, which is not a search that starts and ends between 18 and 21. (Source)

Devon SawaThis is the best book I’ve ever read. https://t.co/AUJLuRAadm (Source)

Daniel ButtnerCormac McCarthy is one of my favorite authors, specifically The Border Trilogy. (Source)

Juliette AristidesNicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. (Source)

Andra ZahariaWhile I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows. (Source)

Austin KleonUnsolicited, but here’s my advice for visual thinkers (and others) who want to be better writers: [...] Cartoonists, because their work demands work from two disciplines (writing/art, poetry/design, words/pictures), are highly instructive when it comes to visual people learning to write, writers learning to make art, etc. (Check out Scott McCloud’s Understanding Comics for more.) (Source)

Will BrookerUnderstanding Comics is a book about how comics work, told in comic form. It’s very accessible, it’s for the general reader and is about comics in general, not just superhero comics. It explores areas like pacing and editing – how motion can be created through static panels on a page, and how arranging those panels in different ways, or drawing in different styles, or combining text and image,... (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Robert MuchamoreA brutal, exciting, action-based sci-fi novel. Hugely popular and excellent fun. (Source)

Susan BordoA pseudo-event is something that acquires its reality and power not because it is based on fact, but simply because the media has reported it. (Source)

Dave Elitch[Dave Elitch recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Rob Anderson For Louisiana@CrazyVetDem80 @blu_joon Great book, great movie (“Misery”). Nice reference. We are all in this together. I’m honored to have your support - y’all are the important ones. (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

Anne Thériault@luzbianca417 Phew! I loved that book so much and then the ending I was just like .... what??? No one is making decisions with this child’s best interests in mind! (Source)

Natasha Lyonne@sepinwall I love this book so much. ♥️ (Source)

Sean Seton-RogersSprawling, well researched, historical story. A true pleasure to read. (Source)

Simon Smith@lindsanderson @Misterbodd @PaulWat5 @f33lthesun Awesomely scary book full stop! Great though. (Source)

Ryan HolidayThere’s no question this was the year’s best book about media and culture–maybe even the best of the decade. Not only is it provocative and insightful, but the idea—interviewing and focusing on people who have screwed up and found themselves in the midst of massive online controversies—is one I am genuinely jealous of. Ronson proceeds to write about it with such sensitivity, empathy, humor and... (Source)

Max Rushdenfascinating, open & honest. I've said this before - but I recommend @jonronson's book - "So You've Been Publicly Shamed" - on the often seismic difference between someone's mistakes and the impact on their lives...and our increasing inability to forgive.👍❤️ https://t.co/bzJRyOO3Mb (Source)

Tim SoretTo anyone facing a mob one day, and to anyone wishing to develop their empathy rather than joining the fury of social networks, read this fantastic book from @jonronson. It truly helped me on so many accounts. https://t.co/BDO45a4EWg (Source)

Aaron Nagler@DustyEvely LOVE that book (Source)

Greg GarrettThe monsters in the book are more like vampires. But the interesting thing about I Am Legend is that it is an apocalyptic survival story. The main character thinks that he is the last human being left on earth. (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

David LammyThis is another modern classic worth revisiting. It charts how brands have become tangled up with identity – how they stopped being markers of quality and became symbols of identity and markers of status. Logos have moved from the inside label to being splashed all over products. Having a coffee in Starbucks is an experience not a product. What you wear helps signal your worth. (Source)

Lorraine AdamsHe insisted that news is partial and dependent on official interpretation that may serve a private interest rather than a national interest. (Source)

Issandr El AmraniThis book, although less intellectually challenging than Orientalism, is very important as well. In a sense it is even more important. (Source)

P W Singer and August ColeLike all great science fiction, it has the underlying themes that make you think and retain their relevance decades later. (Source)

Robert JonesHe’s a Marxist and says that the role of publicity or branding is to make people marginally dissatisfied with their current way of life. (Source)

David McCammonWays of Seeing goes beyond photography and will continue to develop your language around images. (Source)

John Harrison (Eton College)You have to understand the Marxist interpretation of art; it is absolutely fundamental to the way that art history departments now study the material. Then you have to critique it, because we’ve moved on from the 1970s and the collapse of Marxism in most of the world shows—amongst other things—that the model was flawed. But it’s still a very good book to read, for a teenager especially. (Source)

Tyler CowenIf you had to pick one individual who was the sharpest and most prescient commentator on the web and the internet it would be Clay. (Source)

Lev GrossmanShirky is simply the best person at articulating what’s very weird and new about what’s going on. (Source)

Alan Rusbridger Read 2 We the Media by Dan Gillmor Read (Source)

Mark ZuckerbergThis book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to... (Source)

Timothy FerrissNo matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. (Source)

Ezra KleinAn amazing, amazing book. (Source)

Nicky CullenThat is such a tough question. I'm going to say The Godfather because I couldn't stop until it was finished. (Source)

Michal PtacekMy most favourite book is Godfather by Mario Puzo. I think it is even slightly more interesting and better than a movie which is almost perfect. Total masterpiece :) (Source)

George MonbiotThe Shock Doctrine explains some of the mechanisms by which patrimonial capital acquires power and enhances its wealth. It’s a brilliant piece of work, and one of those rare books that changes the way you perceive the world. (Source)

Mat WhitecrossIt starts with the theory that moments of crisis have been utilised by the right wing in the US and other countries to manipulate people into following their agenda. (Source)

Donna DickensonNaomi Klein’s argument is that capitalism actually requires deliberately engineered shocks to the economic systems. (Source)

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

Yuval Noah HarariA very insightful book that surveys the history of modern information technology and its political implications, from the age of print and radio to the era of Google and Facebook. It gives the context of the current battle to control human attention. (Source)

Marvin LiaoI tend to jump from book to book and may switch if I am interested in some new topic. This is a pleasure for me (which I also do benefit work wise from too). It’s quite a random list because I have eclectic interests (or just scatterbrained most likely) on tech business, AI, general global economy, geopolitics, rising Biotech economy & history. I'm basically 15% to 50% into all these books. (Source)

Rafat AliHave to say @superwuster is best business writer there is. Just finished Master Switch , now reading “Attention Merchants”, the best history-in-context-with-rigor-and-intellectual-analysis writer/explainer there is. If I ever write a book, want to write it like Tim Wu. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Nicholas CarrIf Standage’s is a small book focused on a particular technology and moment in time, Gleick’s is extraordinarily broad and sweeping. It’s a very large book, in which he tries – and succeeds in many ways I think – to tell the story of information in human history. Information breaks down into two different things in essence. On the one hand it is messages – things with meaning to human beings –... (Source)

Sanja ZepanThe most dramatic change was definitely when I read Guy Debord's The Society of Spectacle in high school. That book made me go study communicology and media, instead of everything else I wanted to study back then. It really cemented my university application. (Source)

Dave Elitch[Dave Elitch recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Elon MuskBest books in recent years imo are Iain Banks & George Martin. (Source)

Darren Aronofsky[I made this book] into a film and even [got] pretty close to [the author] as a dear friend. (Source)

Paul KedroskyFascinating how this quote — from Peter Pomerantsev's terrific 2014 book, Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia — already seems like it's from another era. (Source)

John Sipher@twistopherrobin His book is great. “Nothing is True and Everything is Possible”. (Source)

Laurie Voss@ThePenguinLemma @MusingsOfDeimos The I, Robot book (actually a short story collection) is amazing if you've not read it. Enough ideas to make a dozen movies. (Source)

Angela PhamI recently finished the oral history of Saturday Night Live, Live from New York. SNL’s cast and crew discuss their perception of Lorne Michaels, and it is rare to hear employees speak of their still-alive, legendary boss so truthfully. (Source)

Simon CockingA great book for millennials and beyond. Review of You're Never Weird On The Internet by @feliciaday https://t.co/f8zMiInP0Z @SimonCocking @Irish_TechNews @joss https://t.co/OdLSGIlbjD (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Jules EvansClay Shirky’s book isn’t really about ancient philosophy, but explores one of the reasons why there is a revival of community philosophy today. As discussed, there is the rediscovery of the ancients’ idea of philosophy as a therapeutic way of life, and this naturally leads to questions of community. Ancient philosophy wasn’t just individual self help. It was very social and communal. The Stoics... (Source)

Nick DaviesWhat is so good about All the President’s Men is that most books about journalists are full of gun fights and car chases – but that’s just not what the job involves. Woodward and Bernstein simply wrote a great, really detailed account of the work that went into the case. I still use sections from it as case studies when I give lectures. (Source)

Nigella LawsonPrompted by a @jonronson tweet, I’ve been listing to the audio-book version of #SheSaid by @jodikantor and @mega2e, and I just want to tell you it is brilliant. (Source)

Saba HamedyI second this. Probably the best book I read this year. https://t.co/igkXdWCzNa (Source)

Maya Baratz Jordanps your book is amazing @jodikantor; thank you for it. I would love for every man to read it. (Source)

Lorraine AdamsIt was written in 1922 and is an insider’s view of how news is made. That is, news is a made thing. News is not facts. (Source)

David GreenbergWhen Lippmann wrote this book he had become disillusioned with aspects of democratic theory that assumed citizens could be fully rational and knowledgeable in making up their minds about public issues. (Source)

Timothy FerrissThis classic work on state censorship remains as relevant in today’s world of digital delights as it was when published in the black-and-white world of 1953. In a futuristic American city, firefighter Guy Montag does not put out blazes; instead, he extinguishes knowledge and promotes ignorance by conducting state decreed book burnings. After an elderly woman chooses a fiery death with her books... (Source)

Ryan HolidayI’m not sure what compelled me to pick Fahrenheit 451 back up but I’m so glad I did because I was able to see the book in a very different context. Bradbury’s message (made explicit in his 50th Anniversary Afterword) is much less a warning against government control and much more about a road to hell paved by people attempting to rid the world of offensive speech and conflicting ideas. In a world... (Source)

Bill LiaoThe human world occurs in language so best get good at it! (Source)

Gilbert RwabigwiYour book, “No Place To Hide”, was a thrilling/insightful read. Can’t wait to flip through @Snowden’s memoir. 🙏🏾 https://t.co/pZPLxDpNcM (Source)

Sheryl SandbergI absolutely loved Tina Fey's "Bossypants" and didn't want it to end. It's hilarious as well as important. Not only was I laughing on every page, but I was nodding along, highlighting and dog-earing like crazy. [...] It is so, so good. As a young girl, I was labeled bossy, too, so as a former - O.K., current - bossypants, I am grateful to Tina for being outspoken, unapologetic and hysterically... (Source)

Krystal BallGreat convo and great book. Matt outlines how the media fans the flames of division over small issues to keep people from asking questions about bigger structural issues. #hateinc #rising https://t.co/G2fcBNn732 (Source)

David SoskinAn amazingly prescient book, right at the outset of the Internet revolution (Source)

Casey NeistatAwesome story about how ig came to be and its impact broadly on human interaction. (Source)

Kurt Wagneromg so candid: someone caught me reading @sarahfrier’s book at the office this morning! For real though: This book is tremendous & expertly reported (no surprise there). It’s so much more than a business book - the best read yet on IG’s influence on culture and society https://t.co/O1Hmplii7B (Source)

Taylor Lorenz On Vacation🚨 🚨 🚨 MUST READ NEW BOOK ALERT. 🚨 🚨 🚨 You can now preorder @sarahfrier’s incredible book on the inside story of Instagram. There’s no book I’m excited to read more this year https://t.co/DBO46e79jo (Source)

Katharine VinerAlan Rusbridger: who broke the news? Fascinating extract from former Guardian editor-in-chief @arusbridger's new book https://t.co/9vh8uzwWdv (Source)

Elon MuskI recommend people read a book called Merchants of Doubt. All they need to do is create doubt. (Source)

Dharmesh ShahReally enjoying the book "That Will Never Work" from one of the founders of Netflix. Really insightful and interesting read on the life of an idea. By @mbrandolph Recommended: https://t.co/KB4xoquzBd https://t.co/mPBIMARFNo (Source)

The CEO Library Community (through anonymous form)One of the best 3 books I've read in 2019 (Source)

Susan BordoThis is about a particular generation of women growing up in postwar America, and the impact popular media had on their lives, both for good and for bad. (Source)

Bridget Phetasy@RealAlisonPoole This is brilliant and it's exactly the thesis of the 2006 book, 'Mediated' which is my bible for this postmodern shitshow. (Source)