Sanja Zepan's Top Book Recommendations
Want to know what books Sanja Zepan recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Sanja Zepan's favorite book recommendations of all time.
Amanda PalmerHas a fantastical realism that pierces to the bottom of the psyche. I've re-read and re-read this sucker every five years. (Source)
Sanja ZepanFavourite non-business book would be Der Steppenwolf, by Hermann Hesse. It's a book that's often read by privileged people who feel misunderstood (usually teens), so everyone focuses on the first part about loneliness in the bourgeois world and forgets about the whole second part of the book that's about overcoming that and finding a sense of humour, a shift in perspective, and a bit of distance.... (Source)
Few works of political and cultural theory have been as enduringly provocative as Guy Debord's The Society of the Spectacle. From its publication amid the social upheavals of the 1960s up to the present, the volatile theses of this book have decisively transformed debates on the shape of modernity, capitalism and everyday life in the late twentieth century. Now finally available in a superb English translation approved by the author, Debord's text remains as crucial as ever for understanding the contemporary effects of power, which are increasingly inseparable from the new virtual...
moreSanja ZepanThe most dramatic change was definitely when I read Guy Debord's The Society of Spectacle in high school. That book made me go study communicology and media, instead of everything else I wanted to study back then. It really cemented my university application. (Source)
Dave Elitch[Dave Elitch recommended this book on the podcast "The Tim Ferriss Show".] (Source)
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half... more
Cory ZueThe business book I find myself recommending the most often is Traction, which is an excellent practical and high-level take on strategies for getting traction for your products. I found it particularly helpful because it prevents a framework and strategies you can actually execute and follow yourself instead of just pontificating about ideas. (Source)
You can take the job you have—and improve it!
You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing... more
Dustin MoskovitzSeek to be understood. (Source)
Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)
Daymond JohnI love all the Dale Carnegie books. (Source)
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in... more
Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)
Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)
Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without... more
Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)
Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)
Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)
In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of... more
Larry PageBen's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. (Source)
Mark ZuckerbergBen's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. (Source)
Dustin Moskovitz[Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)
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