All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works - and Why Authenticity Is the Best Marketing of All
Ranked #10 in Marketing, Ranked #22 in Branding — see more rankings.
Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
As Seth Godin... more
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
As Seth Godin... more
Reviews and Recommendations
We've comprehensively compiled reviews of All Marketers Are Liars from the world's leading experts.
Steve Blank Recommends this book
Joe Gebbia Co-founder/AirbnbI remember something that [the author] says in there which I never forgot, which is to make something people want to talk about. (Source)
Alan Webber Founder/Fast CompanyIf Seth Godin didn't exist we'd need to invent him. (Source)
Rankings by Category
All Marketers Are Liars is ranked in the following categories:
- #31 in Advertising
- #60 in Business Communication
- #33 in Copywriting
- #52 in Digital Marketing
- #29 in Marketing Strategy
- #91 in Persuasion
- #92 in Purple
- #87 in Sales
- #26 in Storytelling
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