Ranked #1 in Advertising, Ranked #3 in Copywriting — see more rankings.
Reviews and Recommendations
We've comprehensively compiled reviews of Ogilvy on Advertising from the world's leading experts.
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Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book
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Garrett Moon Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)
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Christopher Lochhead This is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)
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Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)
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Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
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Neville Medhora Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is based off of). (Source)
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Park Howell This is one of the books I recommend to people looking for a career in advertising. (Source)
Rankings by Category
Ogilvy on Advertising is ranked in the following categories:
- #20 in Branding
- #29 in Digital Marketing
- #80 in Influence
- #21 in Marketing
- #19 in Marketing Strategy
- #57 in Persuasion
- #63 in Sales