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Irina Marinescu's Top Book Recommendations

Want to know what books Irina Marinescu recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Irina Marinescu's favorite book recommendations of all time.

1

Shantaram

"It took me a long time and most of the world to learn what I know about love and fate and the choices we make, but the heart of it came to me in an instant, while I was chained to a wall and being tortured."

So begins this epic, mesmerizing first novel set in the underworld of contemporary Bombay. Shantaram is narrated by Lin, an escaped convict with a false passport who flees maximum security prison in Australia for the teeming streets of a city where he can disappear.

Accompanied by his guide and faithful friend, Prabaker, the two enter Bombay's hidden society of...
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Josh WaitzkinOne of the most beautiful novels I found. Just a ecstatically beautiful book. (Source)

Irina MarinescuI am always eager to learn how people think and form friendships, how they deal with life's challenges and still remain human. This book delivers that and even more! Shantaram takes you on an incredible journey and you return a changed person. (Source)

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2
Capital in the Twenty-First Century meets The Second Machine Age in this stunning and optimistic tour de force on the promise and peril of the digital economy, from one of the most brilliant social critics of our time.

Digital technology was supposed to usher in a new age of endless prosperity, but so far it has been used to put industrial capitalism on steroids, making it harder for people and businesses to keep up. Social networks surrender their original missions to more immediately profitable data mining, while brokerage...
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Walter IsaacsonDouglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read (Source)

Tim O'ReillyEvery great advance begins when someone sees that what everyone else takes for granted may not actually be true. Douglas Rushkoff questions the deepest assumptions of the modern economy and blazes a path toward a more human-centered world. (Source)

Seth GodinIf you don't know Rushkoff, you're not serious about figuring out what's going to happen next. (Source)

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3
Do you work at a breakneck pace all day, only to find that you haven't accomplished the most important things on your agenda by the time you leave the office? With wisdom from 20 leading creative minds, 99U's Manage Your Day-to-Day will equip you with pragmatic insights for using your time wisely and making your best work. We'll show you how to build a rock-solid daily routine, field a constant barrage of messages, find focus amidst chaos, and carve out the time you need to do the work that matters. Contributors include Scott Belsky, Mark McGuinness, Gretchen Rubin, Seth Godin, Tony Schwartz,... more
Recommended by Irina Marinescu, Andrew Elliott, and 2 others.

Irina MarinescuProduct Managers can easily fill an entire day with work and never get to do any meaningful strategy thinking or feature viability research etc. Emails and meetings can quickly get out of hand. This book doesn’t provide a magical never-heard-of recipe, but its structure, the clear message, and actionable takeaways will do the trick. It helps to return to it from time to time. One advice I found... (Source)

Andrew ElliottA time management book. Personally, I like Manage your day-to-day by 99U. It is an extremely quick read, but provides some good insights for those who need some basic guidance regarding time management, especially in creative fields. (Source)

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4

Badass

Making Users Awesome

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for...
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Recommended by Irina Marinescu, Lewis Smith, and 2 others.

Irina MarinescuMy favorite business book has to be by far Badass: Making Users Awesome by Kathy Sierra. It talks about building sustainable products by placing the customers’ success and user experience first instead of leaving all the work to the Sales and Marketing departments. [Badass] puts the focus where it should when building products - on the customer. I’ve recently read a report talking about how the... (Source)

Lewis SmithHow to make amazing products. Super fun to read too. (Source)

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5
For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing... more
Recommended by Kara Swisher, Irina Marinescu, and 2 others.

Kara Swisher@DannySkarka Lots had been written about that but always a great topic. I recommend Dan Lyon’s book (Source)

Irina MarinescuThe book starts like a punch in the gut, but the story and the reality dose of this book are something that we all need from time to time in the Tech Startup Age. It helped me look beyond the excitement of working on new projects as a goal in itself and keep at least one foot on the ground. Plus the writing is extraordinary! (Source)

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6

Hooked

How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...
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Recommended by Nir Eyal, Andrew Chen, Ryan Hoover, and 44 others.

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

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