87 Best SEO Books of All Time

We've researched and ranked the best seo books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Richard Branson, Charles T. Munger, Charlie Munger, and 67 other experts.
1

The Art of SEO

Mastering Search Engine Optimization

A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy. Much has changed in SEO since the first edition of this book, including new methods for ranking sites based on user engagement with pages and content. Search engines also have improved their ranking results with data from social media. This second edition helps you adjust to these changes with an array of effective tactics, from... more
Recommended by Tony Hsieh, Aleyda Solis, and 2 others.

Tony HsiehSEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business. (Source)

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2
"What Can You Expect From This Book?"Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?
Total SEO Virgin?


Entrepreneur?


Business or Blog Owner with Big Plans?


Or Perhaps THIS is You...
Mom & Pop store owner
Hard worker in need of technical knowledge
Frustrated Google Ads spender
SEO professional looking for...
more

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3
SEO 2017 Search Engine Optimization MADE EASY *** 2017 Updated Edition of a BEST SELLING BOOK on SEO ***

On Page SEO - how to build a website that talks to Google.

Off Page SEO - link-building, blogging, and social mentions explained in simple English.

Videos - step-by-step companion videos what SHOW you how to do SEO successfully.

Worksheets - downloadable worksheets with JASON AS THERAPIST to help you and your team deploy an effective SEO strategy.
more

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4
Learn SEO strategies to rank at the top of Google with SEO 2018
EXPANDED & UPDATED - NOVEMBER, 2017

No matter your background, SEO 2018 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!
If you've sifted through search engine optimization advice online, you...
more

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5
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers...
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Bill SlawskiIn The Plex is a great introduction to Google, and the many who work there. I knew many by the patents they file, so it was good to learn more about them as people. Some good insights to some algorithms in the book, too. https://t.co/TVz7GsD8nX (Source)

Alan PierceI’m currently reading “In the Plex: How Google Thinks, Works and Shapes Our Life" and am excited on gaining more insight into how google is changing the world and hopefully to get some valuable understanding I can use to maximize business decisions and read future trends while assessing investment opportunities for my company, ABM Investments. (Source)

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6

How Google Works

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. more

Gita WirjawanAnother great book by @ericschmidt and @jjrosenberg on how Google hire, manage and help their smart creatives thrive. https://t.co/qqenAmE5qQ (Source)

Russell Poldrack"How Google Works" is a great book, with useful ideas for anyone who manages people and projects and wants to innovate https://t.co/bCPAEdmvfn #SummerReading (Source)

Cynthia JohnsonWhat happens is that we look at things Google, or Facebook, and we see these big corporate enterprises. We don’t see the fact that there are people inside running them, and there have been hurdles. (Source)

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7
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly?

Marketing is...
more

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8
If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of... more

Gary Vaynerchuk[Gary Vaynerchuk mentioned reading this book in a video.] (Source)

Richard ReynoldsWell, the internet is a huge landscape and it’s up to us to plant it with ideas. It’s a wonderfully democratic space, unlike the physical landscape around us. I read this book because it was recommended by a colleague at work and I was inspired to really make the most of the internet. I realised that in parallel with doing the gardening I could also plant my ideas prominently on line. My blog is... (Source)

David SoskinThis explains very clearly why the Google search algorithm outclassed the other search engines of the time. (Source)

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9

Search Engine Optimization (Seo)

An Hour a Day

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs... more

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10
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of...
more

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

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  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With...
more

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12
Attract, engage, and delight customers online"Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less...
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Recommended by Ionut Danifeld, Irina Nica, and 2 others.

Ionut DanifeldIf you want to find a niche and adapt to the marketing, one of my favorite techniques is Inbound Marketing. Great book to understand what's inbound marketing and how you can use effectively this technique for your business or clients. (Source)

Irina NicaInbound Marketing by Brian Halligan and Dharmesh Shah - if you’re working in B2B or you’re working on your own SaaS product, you have to learn the basics of Inbound Marketing. I do admit that the concept of “inbound marketing” is evolving and you should also follow marketing blogs to make sure you’re up to date with the latest practices in SEO, Facebook Marketing, etc. However, if you’re just... (Source)

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13
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

This is not that story.

It's not that things went badly for Rand Fishkin; they just...
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Nir EyalYou won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you. (Source)

Seth GodinRand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago. (Source)

Chris GuillebeauThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof. (Source)

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14
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

...
more

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Foti PanagioHonestly, it’s not really as simple as following a career path, at least not anymore. I’d recommend instead reading books on innovation and leadership because that can give you the confidence you need to blaze your own trail and to take your career as it comes. I’d suggest that a good background reading list would include [...] Permission Marketing by Seth Godin (Source)

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15
One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

EPIC CONTENT MARKETING

One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.

Epic Content Marketing takes you...
more

Jonathan MildenhallThis is a brilliant canter through the rapid and ever changing world of content marketing. (Source)

David Meerman ScottAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. (Source)

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

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16
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, "SEO For Dummies" shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics--what they are, which ones are important, and how to get started--and build a search-engine-friendly site.

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential...
more

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17
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that...
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Recommended by Sean Si, and 2 others.

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18
Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Don Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone...
more

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20

The Good Book of SEO

The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.
The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.
The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.
The mission of The Good Book...
more

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

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  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21

SEO Made Simple

Strategies for Dominating the World's Largest Search Engine

New version available! SEO Made Simple is now in its 4th edition. Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques... more

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23
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as...
more
Recommended by Brian Fanzo Isocialfanz, and 1 others.

Brian Fanzo IsocialfanzNumber 1 question @TheSalesLion gets about his book "They Ask You Answer" isn't about growing sales or marketing... It's I can't get my sales team or marketing team onboard or leadership to buy in! We must focus on collaboration! #IMlive19 (Source)

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24
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

"Optimize" is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media...

more

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25
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases. less

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27
DIGITAL MARKETING STRATEGIES book describes up to date, useful, tested and effective strategies in an easy to understand way.

1. “DIVIDE & CONQUER” METHOD As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most...
more

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28
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay--whose search engine consultancy predates Google--shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use...
more

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29
Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles.Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and... more

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30

The Little Book on Digital Marketing

The Little Book on Digital Marketing Keyword Research SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more.Over 17 years of digital marketing experience contained in the pages. less

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
32
Today's web sites have moved far beyond "brochureware." They are larger and more complex, have great strategic value to their sponsors, and their users are busier and less forgiving. Designers, information architects, and web site managers are required to juggle vast amounts of information, frequent changes, new technologies, and sometimes even multiple objectives, making some web sites look like a fast-growing but poorly planned city-roads everywhere, but impossible to navigate. Well-planned information architecture has never been as essential as it is now.

Information...
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Recommended by Jakob Nielsen, and 1 others.

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33
This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your site
Help users find content within your site
Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and...
more

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35
The SEO Way is designed to help start-ups, students, companies, beginners, marketers and entrepreneurs harness the power of search engines to grow their businesses and bring real value to their customers.Search engine optimization, or SEO, is the collection of strategies, tactics and best practices used by businesses to get themselves in front of their audience on search engines.In today's world, this matters. Big time. Search is now the number one way people are finding products and services. If you aren't taking advantage of this, you will get left behind. The good news is that SEO is... more

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36
Start a successful online business--and be your own boss! Being an online entrepreneur means more than just building a website--and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more.

While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly--and often....
more

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37
Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.


Understand the essentials - your market, your...
more

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38
For years, "Search Engine Marketing, Inc." has been an international best-seller, because it's the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you've never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. "Search Engine Marketing, Inc., Third Edition" does what no other guide or previous edition has done: it shows how to holistically integrate organic search, paid search, and social media, so... more

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39

Content Strategy for the Web

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online...
more

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40

Digital Marketing for Dummies

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing--and everything in between--Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital...
more
Recommended by Haris Siddique, and 1 others.

Haris SiddiqueThe book is related to digital marketing and one of my friend recommended me. I just started reading this book and expecting that it will increase the graph of my knowledge about developing best digital marketing campaigns so that I can proficiently work in my domain. (Source)

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
41

Outsmarting Google

Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts

By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities

With 65% of the Internet search market, Google plays an enormous role in global...

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42
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and...
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44
Free Tools for SEO in a Comprehensive Directory

REVISED for 2016 - to cover new topics such as content marketing, Google+, and the new link-building!


Why buy PAID TOOLS when you can use the many FREE TOOLS available on the Internet? You just have to know where to look.


Used by Jason McDonald in his online SEO classes as well as classes at Stanford Continuing Studies and classes at San Francisco's Bay Area Video Coalition and AcademyX, the SEO Toolbook is a MUST HAVE for anyone who wants to dominate Google,...

more

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47
WordPress(R) SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing... more

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48

SEO Warrior

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy...
more

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
51
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social... more

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52
The perfect guide to help visual learners maximize website discoverability

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.

Helps visual...
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54
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on...
more

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58

Seo for Dummies

Up relevance scores, improve page speed, optimize voice search questions, and more!

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and...
more

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59

Creating a Website

The Missing Manual

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web.

The important stuff you need to know:



Master the basics. Learn HTML5, the language of the Web.

Design good-looking pages. Use styles to build polished layouts.

Get it online. Find a reliable...
more

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60

Drupal 6 Search Engine Optimization

Rank high in search engines with professional SEO tips, modules, and best practices for Drupal Web sites. less

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
61
This book contains interviews with 29 of the top marketers alive today. Most interviews lasted 60 minutes and are presented here verbatim with minor editing to ensure clarity and readability.

As CMOs increasingly graduate to the CEO role, the stories told by marketers like Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify, are a roadmap for driven marketing executives looking to maximize the potential of their organizations.

This book will help C-level executives and others who interface and collaborate with...
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In today's online world, a brand's success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed.

In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and...
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Recommended by Keith Gill, and 1 others.

Keith GillFaster, Smarter, Louder is the new book by @IAmAaronAgius on all things marketing and business growth. It’s a must read and currently on sale for only 99 cents. Get your copy today: https://t.co/BWIv5bk5DN https://t.co/LRgYvGX4G7 (Source)

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63

SEO Search Engine Optimization Bible

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google,... more

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65
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more. less

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66

Search Engine Visibility

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best...
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67
From amazon.com:
"Getting on the first page of a search engine's result pages is crucial for any business. If you have ever wondered why some websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). This beginners guide covers the core concepts needed for developing and managing a successful SEO plan."
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68
Completely revamped to teach HTML5 and CSS3 from the very beginning, this is the newest edition of the worldwide best-seller that has helped 500,000+ people learn the foundational skills of modern web development. Laura Lemay and Rafe Colburn have thoroughly revamped their in-depth tutorial to cover the latest web skills and technologies, and walk you through creating interactive, dynamic web sites using today's JavaScript libraries, services, and social web technologies. As in previous editions, ""Sams Teach Yourself Web Publishing with HTML5 and CSS3 in One Hour a Day, Seventh... more

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69
3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!
Get your Social Media Marketing book collection Now!


This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn't matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company's social media presence is handled properly. If you are looking for the best way to dip...
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Website Optimization

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored,...
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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
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SEO 2016:: Learn Search Engine Optimization
"A Comprehensive Must-Have Guide to SEO in Today's Competitive Search Environment "
Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for the those coveted first-page listings?
Well, did you know that there are over 200 ranking factors involved in Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. And, depending on where you've been for your information...
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73
If you're ready to grow your YouTube views and subscribers, read this one now.

Did you know that YouTube has secrets behind their algorithm, and if you learn these secrets, you can drive huge numbers of views and subscribers to your YouTube channel?

This easy-to-use guide will walk you through step-by-step what you need to do to take advantage of the secrets behind YouTube's algorithm. It's a MUST for anyone looking to grow their YouTube numbers and actually make money from their channel!

Here's what you'll learn:

- Things you can do right...
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75

Search Patterns

Design for Discovery

What people are saying about Search Patterns

"Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google

"I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways around of looking at the world." --Dan Roam, author, The Back of the Napkin (Portfolio Hardcover)

"Search Patterns is a playful...
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"Rebecca's book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web." Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations... more

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77

The Beginner's Guide to SEO

New to SEO? The Free Beginner's Guide to SEO has been read over 1 million times and provides the information you need to rank better. less

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Audience, Relevance, and Search

Targeting Web Audiences with Relevant Content

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely maximising traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web... more

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79
Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing strategy into manageable chunks through 5 mini digital... more

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80
★★Receive DOUBLE VALUE on this book. When you purchase the paperback version of this book you get the Kindle version for free!★★In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficientNew websites are being created every day, so there's never been more competition for search engine rankingsUser experience is the number one focus for all major search engines and platformsOld tricks to hack Google's search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good. more

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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
81
So much has changed for Google SEO and the industry as a whole. If you're just coming into the Search Engine Optimization field it's important to note that if you're looking for a guide to learn the real methods & techniques for ranking today, it had better be a recent guide.

Why is that?

The industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have drastically affected rankings and how Google scores listings on its search engine results pages (SERPs).

Here is what's...
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82
If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice. You ll learn how to solve the problem of establishing SEO programs from the development perspective.

Companies often turn to expensive tools and leisurely consultants for building SEO programs. With the advice in this book, you ll be able to design the program you want without having to pay for unnecessary resources.
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A complete guide to dominating search engines with your WordPress siteAbout This BookEverything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or businessLearn everything from keyword research and link building to customer conversions, in this complete guidePacked with real-word examples to help get your site noticed on Google, Yahoo, and BingWho This Book Is For

This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you...
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Don't have time to read the top SEO books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.