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Aleyda Solis's Top Book Recommendations

Want to know what books Aleyda Solis recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Aleyda Solis's favorite book recommendations of all time.

1

Remote

Office Not Required

The “work from home” phenomenon is thoroughly explored in this illuminating new book from bestselling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits.  Most important, they show why – with a few controversial exceptions such as Yahoo -- more businesses will want to promote this new model of getting things done.

The Industrial Revolution's "under one roof" model of conducting work is steadily declining owing to technology that is rapidly creating virtual...
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. (Source)

Zack OniskoI just reread Remote, which is the 37Signals guys, Jason Fried and DHH. [...] We're 100% remote, so that's why I picked it up again. It's a really great book, highly recommend that one. Actually all their books are really good, because they kind of write to the contrary of common Silicon Valley common sense, and they make a very common sense point about a lot of their claims, so I really like... (Source)

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2

SEO. Las claves esenciales

Internet ha cambiado para siempre las relaciones entre instituciones, empresas y personas. A pesar del escenario de profunda crisis de los últimos años, los indicadores de actividad prosiguen imparables, una escalada cuyo punto culminante resulta difícil anticipar. Nunca antes las personas habían podido compartir tanta información ni generar tanto impacto. En este marco, los buscadores de Internet –con Google como protagonista casi absoluto– han adquirido un papel de referencia clave, usamos sus funcionalidades para un sinfín de tareas y consultas.

Las empresas que disfrutan de...
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Recommended by Aleyda Solis, and 1 others.

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3

The Art of SEO

Mastering Search Engine Optimization

A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy. Much has changed in SEO since the first edition of this book, including new methods for ranking sites based on user engagement with pages and content. Search engines also have improved their ranking results with data from social media. This second edition helps you adjust to these changes with an array of effective tactics, from... more
Recommended by Tony Hsieh, Aleyda Solis, and 2 others.

Tony HsiehSEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business. (Source)

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4

Hooked

How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...
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Recommended by Nir Eyal, Andrew Chen, Ryan Hoover, and 44 others.

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

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5
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of...
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Larry PageBen's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. (Source)

Mark ZuckerbergBen's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)

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