Hello, My Name Is Awesome
How to Create Brand Names That Stick
Ranked #17 in Branding
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri... more
Reviews and Recommendations
We've comprehensively compiled reviews of Hello, My Name Is Awesome from the world's leading experts.
Dan Olsen Recommends this book
Douglas Burdett Latest Episode! The Marketing Book Podcast: "Hello, My Name is Awesome" by Alexandra Watkins @eatmywords https://t.co/3oUWZRym78 (Source)
Similar Books
If you like Hello, My Name Is Awesome, check out these similar top-rated books:
