The Brand Gap
Ranked #3 in Branding, Ranked #13 in Computer Graphics — see more rankings.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why... more
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Brand Gap from the world's leading experts.
Andy Budd Recommends this book
Robert Jones It’s got a nice, informal definition of what a brand is…It’s very readable. (Source)
Rankings by Category
The Brand Gap is ranked in the following categories:
- #50 in Advertising
- #58 in Design
- #48 in Graphic Design
- #72 in Marketing
- #75 in Marketing Strategy
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