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Douglas Burdett's Top Book Recommendations
Want to know what books Douglas Burdett recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Douglas Burdett's favorite book recommendations of all time.
1
Every great leader is a great storyteller.
As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?
Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the... more
As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?
Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the... more
Recommended by Douglas Burdett, and 1 others. Douglas BurdettLatest Episode! The Marketing Book Podcast: The 10 Stories Great Leaders Tell by Paul Smith @LeadWithAStory https://t.co/5ZXwzsWarL (Source)
2
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri... more
Douglas BurdettLatest Episode! The Marketing Book Podcast: "Hello, My Name is Awesome" by Alexandra Watkins @eatmywords https://t.co/3oUWZRym78 (Source)
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