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Elad Yom-Tov's Top Book Recommendations

Want to know what books Elad Yom-Tov recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Elad Yom-Tov's favorite book recommendations of all time.

1
A New York Times Bestseller

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making

 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and...
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Recommended by Elad Yom-Tov, and 1 others.

Elad Yom-TovChristian Rudder was the chief scientist of a dating website, OK Cupid. (Source)

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2
Two maverick neuroscientists use the world's largest psychology experiment-the Internet-to study the private activities of millions of men and women around the world, unveiling a revolutionary and shocking new vision of human desire that overturns conventional thinking.

For his groundbreaking sexual research, Alfred Kinsey and his team interviewed 18,000 people, relying on them to honestly report their most intimate experiences. Using the Internet, the neuroscientists Ogas and Gaddam quietly observed the raw sexual behaviors of half a billion people. By combining...
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Recommended by Elad Yom-Tov, and 1 others.

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3
A trip to the doctor is almost a guarantee of misery. You'll make an appointment months in advance. You'll probably wait for several hours until you hear "the doctor will see you now"—but only for fifteen minutes! Then you'll wait even longer for lab tests, the results of which you'll likely never see, unless they indicate further (and more invasive) tests, most of which will probably prove unnecessary (much like physicals themselves). And your bill will be astronomical.

In The Patient Will See You Now, Eric Topol, one of the nation’s top physicians, shows why medicine does...
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Recommended by Elad Yom-Tov, and 1 others.

Elad Yom-TovThe thesis is that since you can now have all of your data online, it empowers the patient to be a bigger player in medicine. (Source)

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4
The struggle to perform well is universal: each one of us faces fatigue, limited resources, and imperfect abilities in whatever we do. But nowhere is this drive to do better more important than in medicine, where lives are on the line with every decision. In his new book, Atul Gawande explores how doctors strive to close the gap between best intentions and best performance in the face of obstacles that sometimes seem insurmountable. Gawande's gripping stories of diligence, ingenuity, and what it means to do right by people take us to battlefield surgical tents in Iraq, to labor and delivery... more
Recommended by Christina Reynolds, Elad Yom-Tov, and 2 others.

Christina ReynoldsInteresting book on medicine with broader applications for all of us. https://t.co/KUeHOPWMom (Source)

Elad Yom-TovHe has a way of explaining the medical world in a manner that is both compassionate but also very much data driven. (Source)

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5
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
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Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

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