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Dragos Novac's Top Book Recommendations

Want to know what books Dragos Novac recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Dragos Novac's favorite book recommendations of all time.

1

The Cluetrain Manifesto

The End of Business as Usual

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. less

Bogdana ButnarInterestingly, it was not a book per se but it was a piece of writing which redefined my career. I read the Cluetrain manifesto early on and thought "boy, the internet sure sounds like something that's going to change the world in the best way possible" so that's what got me interested in digital, tech and virtual spaces and I've never wanted to step out of that area since then. (Source)

Dragos NovacThen, again when I was younger, at the beginning of 2000s, Seth Godin’s Purple Cow and The Cluetrain Manifesto were two pieces of work I’d always refer to, as well as Eric Ries’ The Lean Startup, later on when I was looking at how to become a better tech entrepreneur. (Source)

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2

How Will You Measure Your Life?

How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator's Dilemma, Clayton Christensen.After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time The Innovator's Dilemma Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal... more

Naveen Jain(Note: When asked what books had the biggest impact) A few that come to mind include: Abundance by Peter Diamandis, Life at the Speed of Light by Craig Venter and How Will You Measure Your Life? by Clayton M. Christensen, James Allworth, and Karen Dillon. However, every book I’ve read has impacted my thoughts in a different way. Whenever I am excited by a new topic or industry, such as the... (Source)

Michael BloombergI highly recommend this book for anyone interested in bussiness or entrepreneurship. (Source)

Iulia GhitaChristensen’s writings are so powerful that they make you rethink your life and your business strategies. How Will You Measure Your Life taught me that it’s easier to hold on to my principles 100% of the time than it is to hold on to them 98% of the time. Made me realize there is no “just this once” in life. (Source)

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3
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally...
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Joe GebbiaMake something that’s distinct enough that people want to talk about it. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

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4
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
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Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)

Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)

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5
The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—now updated with a fresh new package—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Read this international bestseller to avoid a similar fate.

Clay Christensen—who authored the award-winning Harvard Business Review article “How Will You Measure Your...
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Jeff BezosBrad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. (Source)

Steve JobsIt's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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