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David Cancel's Top Book Recommendations

Want to know what books David Cancel recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of David Cancel's favorite book recommendations of all time.

1
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help... more
Recommended by Eric Schmidt, David Cancel, and 2 others.

Eric SchmidtSalesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today. (Source)

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2
A superb new collection from one of our best and best-loved writers. Nine stories draw us immediately into that special place known as Alice Munro territory-a place where an unexpected twist of events or a suddenly recaptured memory can illumine the arc of an entire life.
The fate of a strong-minded housekeeper with a "frizz of reddish hair," just entering the dangerous country of old-maidhood, is unintentionally (and deliciously) reversed by a teenaged girl's practical joke. A college student visiting her aunt for the first time and recognizing the family furniture stumbles on a...
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Lauren MechlingAny Alice Munro story is a horrid story to boil down to an elevator pitch. I still don’t even know what the story Nettles is about, except I know that it’s about a woman who feels at home in the Alice Munro universe: she’s a writer, she’s a Canadian, she’s a mother, she’s sexually alive. (Source)

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3
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a...
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Recommended by Seth Godin, David Cancel, and 2 others.

Seth GodinBernadette helped modern marketers see that stories are a choice. That’s a huge leap. Of course it’s true, but it means that we have to spend as much time and energy building and living a story as we do creating the products and services that match that story. (Source)

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4

Sam Walton

Made in America

As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns." It's the story of how Walton parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, he never lost the common touch. Here Walton tells his extraordinary story in his own inimitable... more

Jeff BezosExpounds on the principles of discount retailing and discusses his core values of frugality and a bias for action—a willingness to try a lot of things and make many mistakes. Bezos included both in Amazon’s corporate values. (Source)

Rob "Crypto Bobby" Paone@tmac604 Read it earlier this summer, a great book 👍 and also hilarious to compare to current corporate excess ala WeWork (Source)

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5
Impossible Goals, Inevitable Successes

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth...
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Jeremy BoudinetFrom Impossible to Inevitable is very tech-focused, but Jason Lemkin and Aaron Ross are two of the most brilliant business minds on the planet, particularly when it comes to creating hyper-growth companies using innovative marketing strategies. There are transcendent insights in here for anyone working in marketing, technology, or startups. (Source)

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

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6

Do the Work

“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.” —Steven Pressfield

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?

The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the...
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7
Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your... more

Vincenzo RuggieroQuestion: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Neal O'GormanIf you're going into sales I highly recommend Predictable Revenue. It's another easy read but will help you put the right processes in place and ensure you have replaced 'cold calls' with 'warm' ones! (Source)

Yuriy ZarembaMost straightforward and actionable book on building a sales process in a company. (Source)

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8

Ego is the Enemy

As in the Obstacle is the way, Ryan holiday delivers practical and inspiring philosophy, this time exploring a powerful concept that runs back centuries, across borders and schools of thought: Ego. Ego is our biggest enemy. Early in our careers, it can prevent us from learning and developing our talents. When we taste success, ego can blind us to our own faults, alienate us from others and lead to our downfall. In failure, ego is devastating and makes recovery all the more difficult. It is only by identifying our ego, speaking to its desires and systematically disarming it that we can create... more

Charlamagne Tha GodThis is one of my favorite authors on the planet @ryanholiday one of his many books is titled “Ego Is The Enemy.” So if you want more from him on the subject of ego than what’s in this 60 second clip that’s the book… https://t.co/0QDe9V69KV (Source)

Robert GreeneInspiring yet practical... teaches us how to manage and tame this beast within us so that we can focus on what really matters - producing the best work possible. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

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9
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid...
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Ben HorowitzFocus by Al Reis is a excellent on branding, naming, and marketing. (Source)

Dave ChildWell, let's start with the business one, as that's a bit easier. Focus: The Future of Your Company Depends on It by Al Ries is a few years old by now, but the advice hasn't changed. I suffer (for want of a better word) from something I call Shiny Thing Syndrome - I'm easily tempted by new features, or a new website, or some new technology, and while I absolutely think there's value in exploring... (Source)

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10
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in...
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Drew HoustonIt’s [about] how do technology products make their way from early adopters t the mainstream. (Source)

Ron ConwayBestselling guide that created a new game plan for marketing in high-tech industries. (Source)

Seth GodinThis is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)

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Don't have time to read David Cancel's favorite books? Read Shortform summaries.

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11

Hooked

How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without...
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Recommended by Nir Eyal, Andrew Chen, Ryan Hoover, and 44 others.

Matt MullenwegHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming ChewHooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina MarinescuAlready a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

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12
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of...
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Larry PageBen's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. (Source)

Mark ZuckerbergBen's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)

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13
The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity. less

Gennady BatrakovReading improved my self-discipline and consistency. It helped me to focus on the right things. This book, in particular, opened my eyes to how extraordinary results can be achieved – The ONE Thing by Gary Keller. (Source)

Erik RostadFor career books, I'll focus on more overarching themes. You can get books on particular skills you need for a given job, but these books will help having the right mindset for a career and how work should fit into the greater story of your life. For focus: The One Thing by Gary Keller. (Source)

Charles Poliquin[Charles Poliquin recommended this book in the book "Tools of Titans".] (Source)

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Don't have time to read David Cancel's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.