100 Best Sociology Books of All Time

We've researched and ranked the best sociology books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Reid Hoffman, Malcolm Gladwell, Charles T. Munger, and 566 other experts.
1

Outliers

The Story of Success

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player,...
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Bill Gates[On Bill Gates's reading list in 2011.] (Source)

James AltucherGladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

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2
An alternate cover edition exists here.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point...
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Kevin RoseBunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth GodinMalcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy SternI think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

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3
The book that started the Quiet Revolution

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. 

In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth...
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Simon Sinekeval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead.... (Source)

Jason FriedA good book I’d recommend is “Quiet” by Susan Cain. (Source)

James AltucherProbably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers... (Source)

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4
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose...
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Malcolm GladwellI don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. (Source)

Daymond JohnI love newer books like [this book]. (Source)

James Altucher[James Altucher recommended this book on the podcast "The Tim Ferriss Show".] (Source)

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5

Sapiens

A Brief History of Humankind

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens.

How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the...
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Richard BransonOne example of a book that has helped me to #ReadToLead this year is Sapiens: A Brief History of Humankind by Yuval Noah Harari. While the book came out a few years ago now, I got around to it this year, and am very glad I did. I’ve always been fascinated in what makes humans human, and how people are constantly evolving, changing and growing. The genius of Sapiens is that it takes some daunting,... (Source)

Reid HoffmanA grand theory of humanity. (Source)

Barack Obamaeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. (Source)

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6
"Jarvious Cotton's great-great-grandfather could not vote as a slave. His great-grandfather was beaten to death by the Klu Klux Klan for attempting to vote. His grandfather was prevented from voting by Klan intimidation; his father was barred by poll taxes and literacy tests. Today, Cotton cannot vote because he, like many black men in the United States, has been labeled a felon and is currently on parole."

As the United States celebrates the nation's "triumph over race" with the election of Barack Obama, the majority of young black men in major American cities are locked behind...
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Recommended by Mark Zuckerberg, Peter Temin, and 2 others.

Mark ZuckerbergI read The New Jim Crow, a study of how the U.S. justice system disproportionately criminalizes and jails blacks and Latinos. Making our criminal justice system fairer and more effective is a huge challenge for our country. I’m going to keep learning about this topic, but some things are already clear: We can’t jail our way to a just society, and our current system isn’t working (adapted with... (Source)

Peter TeminThe new Jim Crow that Michelle Alexander is talking about is mass incarceration. (Source)

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7
Explaining what William McNeill called The Rise of the West has become the central problem in the study of global history. In Guns, Germs, and Steel Jared Diamond presents the biologist's answer: geography, demography, and ecological happenstance. Diamond evenhandedly reviews human history on every continent since the Ice Age at a rate that emphasizes only the broadest movements of peoples and ideas. Yet his survey is binocular: one eye has the rather distant vision of the evolutionary biologist, while the other eye--and his heart--belongs to the people of New Guinea, where he... more

Bill GatesFascinating.... Lays a foundation for understanding human history. (Source)

Daniel EkA brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. (Source)

Yuval Noah HarariA book of big questions, and big answers. The book turned me from a historian of medieval warfare into a student of humankind. (Source)

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8
In Evicted, Princeton sociologist and MacArthur "Genius" Matthew Desmond follows eight families in Milwaukee as they struggle to keep a roof over their heads. Evicted transforms our understanding of poverty and economic exploitation while providing fresh ideas for solving one of 21st-century America's most devastating problems. Its unforgettable scenes of hope and loss remind us of the centrality of home, without which nothing else is possible. less

Bill GatesIf you want a good understanding of how the issues that cause poverty are intertwined, you should read this book about the eviction crisis in Milwaukee. Desmond has written a brilliant portrait of Americans living in poverty. He gave me a better sense of what it is like to be poor in this country than anything else I have read. (Source)

Satya NadellaNadella is using this season to learn more in a variety of subjects. By the looks of it, he is interested in, among other things, virtual reality, the refugee crisis, and housing for the urban poor. (Source)

Noah KaganSurprising insights into the lives of people who were evicted. I make a lot of assumptions about these people. Turns out I was wrong WHY they get evicted. (Source)

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9
From a former marine and Yale Law School graduate, a powerful account of growing up in a poor Rust Belt town that offers a broader, probing look at the struggles of America’s white working class

Hillbilly Elegy is a passionate and personal analysis of a culture in crisis—that of white working-class Americans. The decline of this group, a demographic of our country that has been slowly disintegrating over forty years, has been reported on with growing frequency and alarm, but has never before been written about as searingly from the inside. J. D. Vance tells the true story...
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Bill GatesThe disadvantaged world of poor white Appalachia described in this terrific, heartbreaking book is one that I know only vicariously. Vance was raised largely by his loving but volatile grandparents, who stepped in after his father abandoned him and his mother showed little interest in parenting her son. Against all odds, he survived his chaotic, impoverished childhood only to land at Yale Law... (Source)

Ryan HolidayIn terms of other surprising memoirs, I found JD Vance’s Hillbilly Elegy to be another well-written gem. (Source)

Ben ShapiroA very well-written book. [...] The whole thing is a critique of individual decisions. (Source)

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10
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some...
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Mike ShinodaI know most of the guys in the band read [this book]. (Source)

Marillyn HewsonCEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. (Source)

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

See more recommendations for this book...

Don't have time to read the top Sociology books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
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  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them... more

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

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12
Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true?

While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He...
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Recommended by Ryan Holiday, Nilofer Merchant, and 2 others.

Ryan HolidayI'll put here what I emailed Malcolm when I finished the book: "Just finished your new book in one sitting yesterday. So good. You are at the height of your powers and remain an inspiration to all of us trying to master an un-masterable profession." It's a little less practical or self-improvement oriented than his previous books, but far more thought provoking. (Source)

Nilofer MerchantAn interesting analysis/ essay re Gladwell’s latest book —> https://t.co/5Ey1maNRyI (Source)

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13
Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.

Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating,...
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Carl HonoréThis book again pulled together a lot of things I was hearing about in a journalistic, methodical, rigorous fashion. I found it a very alarming read, but also a reassuring one. One of the charges leveled at those who sing the praises of slowness is that we can get tarred with the brush of new ageism or airy fairyness. I’m not at all from that school. I’m a journalist and rigorous, and I know that... (Source)

Barry EstabrookEric Schlosser takes apart a single fast-food meal and shows not only how it affects our health but also how the people who serve it to you are treated. He also looks at how the people in the slaughterhouses working with the cattle are treated, and so it shows you the true picture of the all-American meal – burgers and fries. (Source)

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14
Believe it or not, today we may be living in the most peaceful moment in our species' existence. In his gripping and controversial new work, New York Times bestselling author Steven Pinker shows that despite the ceaseless news about war, crime, and terrorism, violence has actually been in decline over long stretches of history. Exploding myths about humankind's inherent violence and the curse of modernity, this ambitious book continues Pinker's exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly enlightened world. less

Mark ZuckerbergMy second book of the year is The Better Angels of Our Nature by Steven Pinker. It's a timely book about how and why violence has steadily decreased throughout our history, and how we can continue this trend. Recent events might make it seem like violence and terrorism are more common than ever, so it's worth understanding that all violence -- even terrorism -- is actually decreasing over time.... (Source)

Eric SchmidtWhen you finish [this book], which takes a long time, you conclude that the world is in a much, much better place than it has been in the past. (Source)

Bill GatesYong succeeds in his intention to give us a 'grander view of life' and does so without falling prey to grand, unifying explanations that are far too simplistic. He presents our inner ecosystems in all their wondrous messiness and complexity. And he offers realistic optimism that our growing knowledge of the human microbiome will lead to great new opportunities for enhancing our health. (Source)

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15
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon...
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Barack ObamaAs 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018... (Source)

Bill GatesThis was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. (Source)

Nigel WarburtonIt’s an interesting book, it’s very challenging. It may be over-optimistic. But it does have this startling effect on the readers of challenging widely held assumptions. It’s a plea to look at the empirical data, and not just assume that you know how things are now. (Source)

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16

Thinking, Fast and Slow

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel...
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Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

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17

Between the World and Me

#1 NEW YORK TIMES BESTSELLER [[ LONGLISTED FOR THE NATIONAL BOOK AWARD [[ Hailed by Toni Morrison as "required reading," a bold and personal literary exploration of America's racial history by "the single best writer on the subject of race in the United States" (The New York Observer)

"This is your country, this is your world, this is your body, and you must find some way to live within the all of it."

In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates...
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Barack ObamaThe president also released a list of his summer favorites back in 2015: All That Is, James Salter The Sixth Extinction, Elizabeth Kolbert The Lowland, Jhumpa Lahiri Between the World and Me, Ta-Nehisi Coates Washington: A Life, Ron Chernow All the Light We Cannot See, Anthony Doerr (Source)

Jack DorseyQ: What are the books that had a major influence on you? Or simply the ones you like the most. : Tao te Ching, score takes care of itself, between the world and me, the four agreements, the old man and the sea...I love reading! (Source)

Doug McMillonHere are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. (Source)

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18
In his #1 bestselling books The Tipping Point, Blink, and Outliers, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most... more

Cat Williams-TreloarThe books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Catalina PenciuBusiness-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert KataiBuy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)

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19
Barbara Ehrenreich, our sharpest and most original social critic, goes "undercover" in Nickel and Dmined as an unskilled worker to reveal the dark side of American prosperity.

Millions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. She was inspired in part by the rhetoric surrounding welfare reform, which promised that a job -- any job -- can be the ticket to a better life. But how does anyone survive, let alone prosper, on $6 an hour? To find out, Ehrenreich left her home, took the cheapest lodgings...
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Jim Edwards@Astrologic007 @ainecain @businessinsider @B_Ehrenreich @AndrewYang @carolhunter @esaagar @EmmaVigeland @kthalps @ErinBurnett @mviser Nickel and Dimed is a great book and everyone should read it. @B_Ehrenreich (Source)

Steve MarmelSide note — There’s a fantastic book about this: “Nickle and Dimed.” https://t.co/hykM6zvnBS https://t.co/xkCxxPBBnA (Source)

Angela PhamAnother form of non-fiction heartbreak. This is a timeless look at how most of America survives. You cannot be an empathetic business leader without this lens. (Source)

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20

Man's Search for Meaning

Man's Search for Meaning has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 psychiatrist Viktor Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the stories of his many patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory—known as logotherapy, from the Greek word logos ("meaning")—holds... more

Tony RobbinsAnother book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. (Source)

Jimmy FallonI read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

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Don't have time to read the top Sociology books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21
In Jared Diamond’s follow-up to the Pulitzer-Prize winning Guns, Germs and Steel, the author explores how climate change, the population explosion and political discord create the conditions for the collapse of civilization

Environmental damage, climate change, globalization, rapid population growth, and unwise political choices were all factors in the demise of societies around the world, but some found solutions and persisted. As in Guns, Germs, and Steel, Diamond traces the fundamental pattern of catastrophe, and weaves an all-encompassing global thesis through a series of...
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Bill GatesI found this to be an interesting follow-up to the excellent Guns, Germs, and Steel. It examines the downfall of some of history's greatest civilizations. (Source)

Matthew YglesiasI wanted to get a book on my list that is actually enjoyable to read, so not everything is quite so dry and dull as a narrative. I also wanted to include something that reflects the growing importance of environmental and ecological concerns to progressive politics in America. This is relatively new to the agenda – it’s only been in the last 30 to 35 years. But going forward, one of the most... (Source)

Stefan LessardHe should read this book I’m almost finished with. Jared Diamond is one of my favorite historical authors. https://t.co/f9JLYlsc4v https://t.co/KtPgMZaWen (Source)

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22
Why can’t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In The Righteous Mind, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding.
 
His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt...
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A.J. JacobsAll about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. (Source)

Akin Oyebode@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. (Source)

Andrew M. MwendaThe best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. (Source)

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23

The 48 Laws of Power

This amoral, cunning, ruthless, and instructive book synthesizes the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz with the historical legacies of statesmen, warriors, seducers, and con men throughout the ages. less

Charlamagne Tha GodThese are the books I recommend people to listen to on @applebooks. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

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24
You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing...
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Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

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25

The Protestant Ethic and the Spirit of Capitalism

The Protestant ethic — a moral code stressing hard work, rigorous self-discipline, and the organization of one's life in the service of God — was made famous by sociologist and political economist Max Weber. In this brilliant study (his best-known and most controversial), he opposes the Marxist concept of dialectical materialism and its view that change takes place through "the struggle of opposites." Instead, he relates the rise of a capitalist economy to the Puritan determination to work out anxiety over salvation or damnation by performing good deeds — an effort that ultimately discouraged... more
Recommended by Liam Martin, Will Davies, and 2 others.

Liam MartinMax Weber Protestant Ethic, and Karl Marx's Capital had a huge impact on me. If you read Marx with a critical critique you can see that he's laid out a fantastic framework on how capitalism works, I do disagree with his core premise (capitalism being bad) so I took it as a great way to understand how I could operate inside of a capitalist economy. Weber on the other hand shows you exactly how to... (Source)

Will DaviesOne of the most famous and influential works of sociology ever written and one of the founding texts of economic sociology. I’ve always found it inspirational. (Source)

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26
A notable contribution to our understanding of ourselves. This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research... more
Recommended by Merve Emre, and 1 others.

Merve EmreIt’s about trying to systematically understand the ways in which people behave in social situations—how they collaborate with others to make and maintain their sense of self by playing certain roles. (Source)

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27
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising,...
more

Naval RavikantI also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake IrvingYou know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago BasultoAnother book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

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28

Modern Romance

Now a New York Times Bestseller

A hilarious, thoughtful, and in-depth exploration of the pleasures and perils of modern romance from one of this generation’s sharpest comedic voices


At some point, every one of us embarks on a journey to find love. We meet people, date, get into and out of relationships, all with the hope of finding someone with whom we share a deep connection. This seems standard now, but it’s wildly different from what people did even just decades ago. Single people today have more romantic options than at any point in human history. With...
more
Recommended by Emma Watson, Deepak Chhugani, and 2 others.

Deepak ChhuganiMy favorite book in recent years has been Modern Romance by Aziz Ansari. It was very funny and put into perspective some very entertaining examples of generation gaps and cultural differences I’ve witnessed first-hand, growing up at the intersection of Asian (Indian parents), Latin American (grew up in Ecuador) and US culture (I’ve lived here for ~7 years now). (Source)

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29
In Strangers in Their Own Land, the renowned sociologist Arlie Russell Hochschild embarks on a thought-provoking journey from her liberal hometown of Berkeley, California, deep into Louisiana bayou country – a stronghold of the conservative right. As she gets to know people who strongly oppose many of the ideas she famously champions, Russell Hochschild nevertheless finds common ground and quickly warms to the people she meets – among them a Tea Party activist whose town has been swallowed by a sinkhole caused by a drilling accident – people whose concerns are actually ones that all... more

Tony SchwartzArlie Hochschild is a brilliant writer and a sociologist of great empathy and insight. Although the book was written before Trump was elected president, it goes a long way toward explaining him, and more specifically toward explaining why people embraced him. (Source)

Clara Jeffery@jwpetersNYT Anywho, Arlie spent 5 years embedded in Tea Party culture. Her book was an NYT best-seller and a National Book Award finalist. And she was hardly the only one that did deep reporting on the Tea Party before and after the 2016 election. (Source)

Kate MarvelHochschild argues that all social groups have a ‘deep story’: a narrative that makes the complicated world make sense. (Source)

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30
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality.

Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration,...
more

Elizabeth C. MclaughlinI've recommended the book White Fragility on here many times, and this interview is a great place to start. If you're a white person who believes you're not racist, please read this article. And then go read the book. https://t.co/S5plH3wS5m (Source)

Marshall Kirkpatrick@jhagel This is a great book btw! (Source)

Todd Nesloney@SarahSuggs13 I love that book, have spoken with the author, and did an entire staff book study. Again, had you even tried to see my work that I do, you'd have learned that. You seek to divide and that is it. Great lesson for our students. (Source)

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31

Homo Deus

A Brief History of Tomorrow

Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.

Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and...
more

Richard BransonI certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all... (Source)

Bill GatesHarari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. (Source)

Vinod KhoslaNot that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. (Source)

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32
What should we have for dinner? For omnivore's like ourselves, this simple question has always posed a dilemma: When you can eat just about anything nature (or the supermarket) has to offer, deciding what you should eat will inevitably stir anxiety, especially when some of the foods on offer might shorten your life. Today, buffeted by one food fad after another, America is suffering from what can only be described as a national eating disorder. The omnivore's dilemma has returned with a vengeance, as the cornucopia of the modern American supermarket and fast-food outlet confronts us with a... more

Barry EstabrookMichael Pollan looks at food production through four meals. One is a fast-food meal, the other is an industrial-scale organic meal, then there is a small-scale organic meal and finally he actually goes out and either grows or kills, in the case of the meat, the entire meal himself. That is the narrative. (Source)

Gabriel CoarnaMichael Pollan's "The Omnivore's Dilemma" --more precisely, the first 3rd of it-- was what first made me realize how badly the Earth, as an ecosystem, is out of balance. (Source)

Tristram StuartHe concludes that there is food out there that tastes good, is good for us and is good for the planet. (Source)

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33

The Sociological Imagination

C. Wright Mills is best remembered for his highly acclaimed work The Sociological Imagination, in which he set forth his views on how social science should be pursued. Hailed upon publication as a cogent and hard-hitting critique, The Sociological Imagination took issue with the ascendant schools of sociology in the United States, calling for a humanist sociology connecting the social, personal, and historical dimensions of our lives. The sociological imagination Mills calls for is a sociological vision, a way of looking at the world that can see links between the apparently... more

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34
A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.Completely relevant and essential for understanding the world today, The True Believer is a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one. less

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

George RavelingThis, to me, is one of the true classics of all time. (Source)

Jessica SternThis is a brilliant book. Hoffer points out that zealots can be attracted to zealotry itself. Leaders of revolutionary movements go after people who are so dissatisfied with the status quo, and with themselves, that they are willing to put everything at risk, to create a new, better, purer world. The trick is to provide them with an identity as part of something bigger than themselves. One of the... (Source)

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35
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
more

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

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36

Discipline and Punish

The Birth of the Prison

Librarian note: an alternate cover for this edition can be found here.

In this brilliant work, the most influential philosopher since Sartre suggests that such vaunted reforms as the abolition of torture and the emergence of the modern penitentiary have merely shifted the focus of punishment from the prisoner’s body to his soul.
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37
Called the "fifth-most important sociological book of the 20th century" by the International Sociological Association, this groundbreaking study of knowledge introduces the concept of "social construction" into the social sciences for the first time. In it, Berger and Luckmann reformulate the task of the sociological subdicipline that, since Max Scheler, has been known as the sociology of knowledge. less

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38

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
more

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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39
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was.

The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to...
more
Recommended by Bill Gates, Jeff Bezos, Simon Sinek, and 22 others.

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Jeff Bezos[From the book "The Everything Store: and the Age of Amazon"] “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. (Source)

James AltucherAnd throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

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40

Suicide

A Study in Sociology

A classic book about the phenomenon of suicide and its social causes written by one of the world’s most influential sociologists.

Emile Durkheim’s Suicide addresses the phenomenon of suicide and its social causes. Written by one of the world’s most influential sociologists, this classic argues that suicide primarily results from a lack of integration of the individual into society. Suicide provides readers with an understanding of the impetus for suicide and its psychological impact on the victim, family, and society.
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Recommended by David Downes, and 1 others.

David DownesThis is a great taproot for modern theories of crime in the anomie tradition, anomie being a state lacking social and moral cohesion. It was Durkheim who, in this book, did most to establish sociology as a subject in its own right, by showing how suicide, that supremely individual act, varied in relation to social pressures. He stressed the pursuit of ‘infinite aspirations’ as generating higher... (Source)

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41

The Communist Manifesto

"A spectre is haunting Europe," Karl Marx and Frederic Engels wrote in 1848, "the spectre of Communism." This new edition of The Communist Manifesto, commemorating the 150th anniversary of its publication, includes an introduction by renowned historian Eric Hobsbawm which reminds us of the document's continued relevance. Marx and Engels's critique of capitalism and its deleterious effect on all aspects of life, from the increasing rift between the classes to the destruction of the nuclear family, has proven remarkably prescient. Their spectre, manifested in the Manifesto's vivid... more

Peter SingerYes, it is. I chose The Communist Manifesto, rather than, say, Capital because it shows in a much easier-to-read, shorter work something that is central to Marx’s vision. Capital is much drier, and a lot of it is focused on economics, although there are some remarkable passages of Capital describing the conditions of industrial workers in England at the time. (Source)

Felipe Fernández-ArmestoMarx and Engels’s historical analysis is breathtakingly, brilliantly simple. I think it’s wrong but, again, you’ve just got to admire its genius. Obviously, without understanding the historical basis of Marx’s thought you can’t understand anything else in Marxism. (Source)

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42
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.

Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so...
more

Bill GatesI recommend this book to anyone who reads nonfiction. It is very well written and full of great insights. (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

Keith SlotterThese two gentlemen wrote the first book several years ago and SuperFreakonomics just came out. The books are very interesting on crime theory. Their theories are controversial. For example, they link a decrease in crime to the legalisation of abortion. In a nutshell they say that abortion stopped a whole new generation of criminals from being born. And that is because they say abortion is most... (Source)

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43

1984

A PBS Great American Read Top 100 Pick

With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this hardcover edition.

“Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker
 
In 1984, London is a grim city in the totalitarian state of Oceania where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith is a man in grave...
more

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

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44

In a dramatic account of violence and espionage, Pulitzer Prize-winning investigative reporter Ronan Farrow exposes serial abusers and a cabal of powerful interests hell-bent on covering up the truth, at any cost.


In 2017, a routine network television investigation led Ronan Farrow to a story only whispered about: one of Hollywood's most powerful producers was a predator, protected by fear, wealth, and a conspiracy of silence. As Farrow drew closer to the truth, shadowy operatives, from high-priced lawyers to elite war-hardened spies, mounted a secret...

more

Reese WitherspoonCongrats @RonanFarrow on your incredible book #CatchandKill. Amazing investigative reporting and A real thrill ride of a read. 📚 (Source)

Julie K. BrownThe parallels to the Jeffrey Epstein case are amazing in ⁦@RonanFarrow⁩’s new book. Imagine this same predatory behavior and coverup among powerful men — not at a TV-media network — but at the highest levels of our government. #perversionofjustice ⁦ https://t.co/wh2EJlg7iW (Source)

Bastian ObermayerI know I’m very late to this party, but: „Catch And Kill“ from the unrelenting @RonanFarrow is a hell of a read!! Need inspiration for how to hold the powerful accountable - or only looking for great entertainment? Get this book. https://t.co/y3xWkUTWhh (Source)

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45
In her ground-breaking reporting from Iraq, Naomi Klein exposed how the trauma of invasion was being exploited to remake the country in the interest of foreign corporations. She called it "disaster capitalism." Covering Sri Lanka in the wake of the tsunami, and New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment" losing their land and homes to rapid-fire corporate makeovers. The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free... more

George MonbiotThe Shock Doctrine explains some of the mechanisms by which patrimonial capital acquires power and enhances its wealth. It’s a brilliant piece of work, and one of those rare books that changes the way you perceive the world. (Source)

Mat WhitecrossIt starts with the theory that moments of crisis have been utilised by the right wing in the US and other countries to manipulate people into following their agenda. (Source)

Donna DickensonNaomi Klein’s argument is that capitalism actually requires deliberately engineered shocks to the economic systems. (Source)

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46
Once we bowled in leagues, usually after work--but no longer. This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."

Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm...
more
Recommended by Mark Manson, Trevor Phillips, and 2 others.

Mark MansonThe problem is that modern society requires community engagement to function well. When everyone is just off doing their own thing, a lot of institutions and social necessities begin to fall apart. My own takeaway from this, having studied human happiness for years, is that people rely on a sense of community and shared effort to maintain healthy and stable lives. The fact that people are opting... (Source)

Trevor PhillipsBowling Alone is really important. What Putnam gave us with this book was the idea of social capital. When I was head of the Commission for Racial Equality [now merged into the Equality and Human Rights Commission] I always put it that the two great challenges that face humankind are how we live with the planet and how we live together. Those two collide because climate change is moving vast... (Source)

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47

The story of the young sociologist who studied a Chicago crack-dealing gang from the inside captured the world's attention when it was first described in Freakonomics. Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain entrée into the gang, what he learned, and how his method revolutionized the academic establishment.

When Venkatesh walked into an abandoned building in one of Chicago's most notorious housing projects, he was looking for people to take a multiple-choice survey on urban poverty. A first-year grad student, he...

more
Recommended by Mark Zuckerberg, Gabriel Coarna, and 2 others.

Mark ZuckerbergI'm still working my way through The Better Angels of Our Nature: Why Violence Has Declined, which is an amazing book so far — about how violence has declined throughout history due to effective governance, the growth of commerce and the spread of ideas. I see a lot of Facebook's work in these themes. The more we all have a voice to share our perspectives, the more empathy we have for each other... (Source)

Gabriel CoarnaSudhir Venkatesh's "Gangleader For A Day" significantly adjusted how I think about a bunch of stuff: poverty, economics, society, etc. (Source)

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48
“When you turn an election into a three-ring circus, there’s always a chance that the dancing bear will win,” says Isenberg of the political climate surrounding Sarah Palin. And we recognize how right she is today. Yet the voters that put Trump in the White House have been a permanent part of our American fabric, argues Isenberg.

The wretched and landless poor have existed from the time of the earliest British colonial settlement to today’s hillbillies. They were alternately known as “waste people,” “offals,” “rubbish,” “lazy lubbers,” and “crackers.” By the 1850s, the downtrodden...
more

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49
A powerful true story about the potential for mercy to redeem us, and a clarion call to fix our broken system of justice—from one of the most brilliant and influential lawyers of our time

Bryan Stevenson was a young lawyer when he founded the Equal Justice Initiative, a legal practice dedicated to defending those most desperate and in need: the poor, the wrongly condemned, and women and children trapped in the farthest reaches of our criminal justice system. One of his first cases was that of Walter McMillian, a young man who was sentenced to die for a notorious murder he...
more

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Chris SaccaProud that @crystale and I could help fund the making of a film about one of our heroes, Bryan Stevenson. If you’ve read the book, then you know how powerful this film is. #JustMercy https://t.co/vNfXK4Imwr (Source)

Howard SchultzPerhaps one of the most powerful and important stories of our time. (Source)

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50
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
more

Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

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51
Now a  New York Times  bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.
 
'It's about the terror, isn't it?'
 
'The terror of what?' I said.
 
'The terror of being found out.'
 
For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their...
more

Ryan HolidayThere’s no question this was the year’s best book about media and culture–maybe even the best of the decade. Not only is it provocative and insightful, but the idea—interviewing and focusing on people who have screwed up and found themselves in the midst of massive online controversies—is one I am genuinely jealous of. Ronson proceeds to write about it with such sensitivity, empathy, humor and... (Source)

Max Rushdenfascinating, open & honest. I've said this before - but I recommend @jonronson's book - "So You've Been Publicly Shamed" - on the often seismic difference between someone's mistakes and the impact on their lives...and our increasing inability to forgive.👍❤️ https://t.co/bzJRyOO3Mb (Source)

Tim SoretTo anyone facing a mob one day, and to anyone wishing to develop their empathy rather than joining the fury of social networks, read this fantastic book from @jonronson. It truly helped me on so many accounts. https://t.co/BDO45a4EWg (Source)

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52

Distinction

A Social Critique of the Judgement of Taste

Los sujetos sociales se diferencian por las distinciones que realizan -entre lo sabroso y lo insípido, lo bello y lo feo, lo distinguido y lo vulgar- en las que se expresa o se traiciona su posición. El análisis de las relaciones entre los sistemas de enclasamiento (el gusto) y las condiciones de existencia (la clase social) conduce así a una crítica social del criterio selectivo que es, inseparablemente, una descripción de las clases sociales y de los estilos de vida.

Podría comenzarse la lectura de este libro por el capítulo final, titulado «Elementos para una crítica "vulgar" de...
more
Recommended by Juliet Schor, Neil Fligstein, and 2 others.

Juliet SchorBourdieu shows how the patterns of consumption in a society come out of structures of social inequality. He groups the consumer realm with the economic. (Source)

Neil FligsteinBourdieu doesn’t see consumption as something we do to satisfy needs, but a function of social status. We consume to become the person that we want to be. (Source)

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53

When Breath Becomes Air

At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he was a patient struggling to live. And just like that, the future he and his wife had imagined evaporated. When Breath Becomes Air chronicles Kalanithi’s transformation from a naïve medical student “possessed,” as he wrote, “by the question of what, given that all organisms die, makes a virtuous and meaningful life” into a neurosurgeon at Stanford working in the brain, the... more

Bill GatesI don’t know how Kalanithi found the physical strength to write this book while he was so debilitated by the disease and then potent chemotherapy. But I’m so glad he did. He spent his whole brief life searching for meaning in one way or another -- through books, writing, medicine, surgery, and science. I’m grateful that, by reading this book, I got to witness a small part of that journey. I just... (Source)

Ryan HolidayDespite its popularity, When Breath Becomes Air is actually underrated. It’s make-you-cry good. (Source)

Bethany S. MandelMore Shabbat reading recommendations: This book was breathtaking and such a powerful advertisement for the joy of parenthood. https://t.co/V8BH97eiL9 (Source)

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54

We Should All Be Feminists

What does “feminism” mean today? That is the question at the heart of We Should All Be Feminists, a personal, eloquently-argued essay—adapted from her much-viewed TEDx talk of the same name—by Chimamanda Ngozi Adichie, the award-winning author of Americanah and Half of a Yellow Sun.

With humor and levity, here Adichie offers readers a unique definition of feminism for the twenty-first century—one rooted in inclusion and awareness. She shines a light not only on blatant discrimination, but also the more insidious, institutional behaviors that marginalize women...
more

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55
A direct and fundamentally optimistic indictment of the short-sightedness and intellectual arrogance that has characterized much of urban planning in this century, The Death and Life of Great American Cities has, since its first publication in 1961, become the standard against which all endeavors in that field are measured. In prose of outstanding immediacy, Jane Jacobs writes about what makes streets safe or unsafe; about what constitutes a neighborhood, and what function it serves within the larger organism of the city; about why some neighborhoods remain impoverished while others... more
Recommended by Edward Glaeser, Leo Hollis, and 2 others.

Edward GlaeserJacobs pointed out innumerable ways in which people are connected by proximity and the virtues of dense living. (Source)

Leo HollisThis book sums up these new ideas of putting people first – that the city is complex but not a place that needs to be rationalised. (Source)

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56

The Second Sex

Newly translated and unabridged in English for the first time, and brilliantly introduced by Judith Thurman, Simone de Beauvoir’s masterpiece weaves together history, philosophy, economics, biology, and a host of other disciplines to analyze the Western notion of “woman” and to explore the power of sexuality.

Sixty years after its initial publication, The Second Sex is still as eye-opening and pertinent as ever. This triumphant and genuinely revolutionary book began as an exceptional woman’s attempt to find out who and what she was. Drawing on extensive interviews with women...
more

Arianna HuffingtonGreat Thrive Questionnaire by @smlafleur, founder of M.M.LaFleur. On the book that changed her life, The Second Sex: "it changed my entire perception about what it means to be a woman, and it may be the unconscious reason behind why I started my company." https://t.co/tudVOb28J2 (Source)

Erica JongThe French literary world is incredibly sexist and here was one of their darlings pointing out how much they discriminate. (Source)

Belinda JackIn making a distinction between sex and gender she drew attention to how much of what women had to contend with was actually something that society imposes. (Source)

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57

Tribe

On Homecoming and Belonging

Sebastian Junger, the bestselling author of War and The Perfect Storm, takes a critical look at post-traumatic stress disorder and the many challenges today’s returning veterans face in modern society.

There are ancient tribal human behaviors-loyalty, inter-reliance, cooperation-that flare up in communities during times of turmoil and suffering. These are the very same behaviors that typify good soldiering and foster a sense of belonging among troops, whether they’re fighting on the front lines or engaged in non-combat activities away from the action. Drawing from...
more

Ryan HolidayTo balance out that depressing book, I highly recommend David Brooks’ The Road To Character, Sebastian Junger’s Tribe and Chuck Klosterman’s What If We’re Wrong. (Source)

Jason KanderAfter years of people recommending it, I finally picked up Tribe by @SebastianJunger. I’m halfway done and it’s already the best non-fiction book I’ve read in years. (Source)

Andrew YouderianAnd finally, the book "Tribe" by Sebastian Junger reinforced in my the importance of relationships and in-person community, and made it something I'm trying to prioritize more in my life. (Source)

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58
Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells—taken without her knowledge—became one of the most important tools in medicine. The first “immortal” human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. If you could pile all HeLa cells ever grown onto a scale, they’d weigh more than 50 million metric tons—as much as a hundred Empire State Buildings. HeLa cells were vital for developing the polio vaccine; uncovered secrets... more
Recommended by Carl Zimmer, A.J. Jacobs, and 2 others.

Carl ZimmerYes. This is a fascinating book on so many different levels. It is really compelling as the story of the author trying to uncover the history of the woman from whom all these cells came. (Source)

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59
What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the...
more
Recommended by Sam Freedman, and 1 others.

Sam Freedman@mrianleslie (Also I agree What the Dog Saw is his best book). (Source)

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60

The Souls of Black Folk

This landmark book is a founding work in the literature of black protest. W. E. B. Du Bois (1868–1963) played a key role in developing the strategy and program that dominated early 20th-century black protest in America. In this collection of essays, first published together in 1903, he eloquently affirms that it is beneath the dignity of a human being to beg for those rights that belong inherently to all mankind. He also charges that the strategy of accommodation to white supremacy advanced by Booker T. Washington, then the most influential black leader in America, would only serve to... more
Recommended by Barack Obama, and 1 others.

Barack ObamaAccording to the president’s Facebook page and a 2008 interview with the New York Times, these titles are among his most influential forever favorites: Moby Dick, Herman Melville Self-Reliance, Ralph Waldo Emerson Song Of Solomon, Toni Morrison Parting The Waters, Taylor Branch Gilead, Marylinne Robinson Best and the Brightest, David Halberstam The Federalist, Alexander Hamilton Souls of Black... (Source)

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61

Animal Farm

Animal Farm is one of the most famous warnings ever written. Orwell's immortal satire - 'against Stalin' as he wrote to his French translator - can be read on many levels. With its piercing clarity and deceptively simple style it is no surprise that this novel is required reading for schoolchildren and politicians alike. This fable of the steadfast horses Boxer and Clover, the opportunistic pigs Snowball and Napoleon, and the deafening choir of sheep remains an unparalleled masterpiece.





One reviewer wrote 'In a hundred years' time perhaps Animal...
more

Whitney Cummings[Whitney Cummings recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Vlad TenevWhen I was in sixth grade I remember being very upset by the ending of [this book]. (Source)

Sol OrwellQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Orwell's Animal Farm and 1984 (though Huxley's Brave New World is a better reflection of today's society). (Source)

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62
Americans like to insist that they are living in a post-racial, color-blind society. In fact, racist thought is alive and well; it has simply become more sophisticated and more insidious. And as award-winning historian Ibram X. Kendi argues in Stamped from the Beginning, racist ideas in America have a long and lingering history, one in which nearly every great American thinker is complicit.

In this deeply researched and fast-moving narrative, Kendi chronicles the entire story of anti–Black racist ideas and their staggering power over the course of American history....
more
Recommended by Bianca Belair, and 1 others.

Bianca BelairFor #BHM I will be sharing some of my favorite books by Black Authors 27th Book: Stamped from the Beginning Written by: @DrIbram When I found this book I couldn’t believe that I had never learned about the information in this book. A book everyone should read. Eye-opening! https://t.co/pLaifB8DFI (Source)

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63
If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science.

Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five...
more

Bill GatesPinker is at his best when he analyzes historic trends and uses data to put the past into context. I was already familiar with a lot of the information he shares—especially about health and energy—but he understands each subject so deeply that he’s able to articulate his case in a way that feels fresh and new. I love how he’s willing to dive deep into primary data sources and pull out unexpected... (Source)

Yuval Noah HarariThere is of course much to argue about, but that’s what makes this book so interesting. (Source)

Sam Harris[Sam Harris picked this book as the first book in his Book Club.] (Source)

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64

The Hero With a Thousand Faces

The first popular work to combine the spiritual and psychological insights of modern psychoanalysis with the archetypes of world mythology, the book creates a roadmap for navigating the frustrating path of contemporary life. Examining heroic myths in the light of modern psychology, it considers not only the patterns and stages of mythology but also its relevance to our lives today--and to the life of any person seeking a fully realized existence.

Myth, according to Campbell, is the projection of a culture's dreams onto a large screen; Campbell's book, like Star Wars, the...

more

Ray DalioThe book I’d give [every graduating senior in college or high school] would be [...] Joseph Campbell’s 'Hero of a Thousand Faces'. It's little bit dense but it’s so rich, so it’s a good one. (Source)

Darren Aronofsky[I'm] totally part of his cult. Because I believe in that hero’s journey. (Source)

Kyle RussellBook 28 Lesson: Embedded in human psychology (and the resulting symbolism we find compelling) is a wish for our struggles to be meaningful, for our suffering to have value, for our effort to pay off for ourselves and those we love - and to then be recognized for it. https://t.co/lWgr4k7d8Y (Source)

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65
From two of our most fiercely moral voices, a passionate call to arms against our era’s most pervasive human rights violation: the oppression of women and girls in the developing world.

With Pulitzer Prize winners Nicholas D. Kristof and Sheryl WuDunn as our guides, we undertake an odyssey through Africa and Asia to meet the extraordinary women struggling there, among them a Cambodian teenager sold into sex slavery and an Ethiopian woman who suffered devastating injuries in childbirth. Drawing on the breadth of their combined reporting experience, Kristof and WuDunn depict our...
more

Zainab SalbiHalf the Sky was one of the tipping points in the discussion of how we re-energise the women’s movement and expand it to a mainstream audience that is more inclusive of women and men; individuals who are deeply concerned about global issues but who have not necessarily been aware about women’s issues before. This book elevated the topic of women’s rights and made it acceptable for every woman and... (Source)

Mia FarrowWomen in so much of the world are doing so much of the labour without having any of the rights or reaping their share of the profits. (Source)

Pierre FerrariOne of the most powerful books I've ever read on #GenderEquality is Half the Sky: Turning Oppression into Opportunity for Women Worldwide by @NickKristof & @WuDunn: https://t.co/uj5rfxlmZm. Let's do more to support women in our daily lives! #WomenWednesday #SDGs (Source)

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66
A timely investigation into the campus assault on free speech and what it means for students, education, and our democracy.

The generation now coming of age has been taught three Great Untruths: their feelings are always right; they should avoid pain and discomfort; and they should look for faults in others and not themselves. These three Great Untruths are part of a larger philosophy that sees young people as fragile creatures who must be protected and supervised by adults. But despite the good intentions of the adults who impart them, the Great Untruths are harming kids by...
more

Mark MansonThe kids aren’t alright. No, really—I know every generation says that, but this time it’s true. Kids who grew up with smartphones (and have begun to enter the university system) are emotionally stunted, overly fragile, and exhibiting mental health issues at alarming rates. I expected this book to be another, “Let’s all shit on social media together,” party, but it’s not. Social media, of course,... (Source)

Max LevchinHighlights the need to continue to have such discussions about sensitive topics instead of ignoring them for the sake of comfort. (Source)

Glenn BeckJust finished The Coddling of the American mind by @glukianoff Greg Lukianoff and Jonathan Haidt. Insightful. Straight forward and very helpful. A book that not only correctly identifies what ails us but also gives practical steps to cure. MUST READ (Source)

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67
In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of...
more
Recommended by Louis Nyffenegger, and 1 others.

Louis NyffeneggerFew technical books and a bit of everything. The following books are currently sitting on my bedside table: "The Hitchhiker's Guide To The Galaxy", "Predictable Revenue", "Manufacturing Consent", "Agile Application Security". "Oauth In Action", "Serious Cryptography". (Source)

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68
What makes people love and die for nations, as well as hate and kill in their name? While many studies have been written on nationalist political movements, the sense of nationality--the personal and cultural feeling of belonging to a nation--has not received proportionate attention. In this widely acclaimed work, Benedict Anderson examines the creation and global spread of the 'imagined communities' of nationality.

Anderson explores the processes that created these communities: the territorialization of religious faiths, the decline of antique kingship, the interaction between...
more
Recommended by Jon Calame, and 1 others.

Jon CalameWe looked into divided cities not because we had a morbid fascination with these traumatised cities, but because they seemed to be a keyhole through which you could glimpse this larger phenomenon relatively clearly. (Source)

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69
Also see: Alternate Cover Editions for this ISBN [ACE]
ACE #1

This book chronicles the unforgettable account of one of the most severe child abuse cases in California history. It is the story of Dave Pelzer, who was brutally beaten and starved by his emotionally unstable, alcoholic mother: a mother who played tortuous, unpredictable games—games that left him nearly dead. He had to learn how to play his mother's games in order to survive because she no longer considered him a son, but...
more

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70
From Pulitzer Prize-winner Katherine Boo, a landmark work of narrative nonfiction that tells the dramatic and sometimes heartbreaking story of families striving toward a better life in one of the twenty-first century's great, unequal cities.

In this brilliantly written, fast-paced book, based on three years of uncompromising reporting, a bewildering age of global change and inequality is made human.

Annawadi is a makeshift settlement in the shadow of luxury hotels near the Mumbai airport, and as India starts to prosper, Annawadians are electric with hope. Abdul, a...
more

Barack ObamaFact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads (Source)

Bill GatesKatherine Boo spent three years getting to know the people of Annawadi, a slum of about 3,000 people on the edge of a sewage-filled lake in India’s largest city. Her book is a poignant reminder of how much more work needs to be done to address the inequities in the world. But it’s also an uplifting story of people striving to make a life for themselves, sacrificing for their families, and in... (Source)

Adam MinterVivid scenes of walking down Mumbai’s Airport Road, lined by shacks and trash pickers, and behind them are walls, and behind them are the finest five star hotels in India. (Source)

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71
In this epic, beautifully written masterwork, Pulitzer Prize–winning author Isabel Wilkerson chronicles one of the great untold stories of American history: the decades-long migration of black citizens who fled the South for northern and western cities, in search of a better life. 

From 1915 to 1970, this exodus of almost six million people changed the face of America. Wilkerson compares this epic migration to the migrations of other peoples in history. She interviewed more than a thousand people, and gained access to new data and official records, to write this definitive and...
more
Recommended by Britni Danielle, and 1 others.

Britni Danielle.@byshondaland announced its first @Netflix projects, including "The Warmth of Other Suns" a series based on Isabel Wilkerson's book about the Great Migration, and a documentary on @msdebbieallen's 'Hot Chocolate Nutcracker." Full slate: https://t.co/rLCk65Mmyj (Source)

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72

The Spirit Level

Why More Equal Societies Almost Always Do Better

A groundbreaking work on the root cause of our ills, which is changing the way politicians think. Why do we mistrust people more in the UK than in Japan? Why do Americans have higher rates of teenage pregnancy than the French? What makes the Swedish thinner than the Greeks? The answer: inequality. This groundbreaking book, based on years of research, provides hard evidence to show how almost everything—-from life expectancy to depression levels, violence to illiteracy-—is affected not by how wealthy a society is, but how equal it is. Urgent, provocative and genuinely uplifting, The Spirit... more
Recommended by Danny Dorling, and 1 others.

Danny DorlingWhat I liked especially about The Spirit Level is the way it builds a case that inequality is phenomenally dysfunctional. (Source)

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73

Sociology

Sociology provides an introduction to its field. The fifth edition preserves the lucid, lively and comprehensive qualities which marked the book in its earlier versions. Numerous student learning aids are provided. less

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74

Know My Name

The riveting, powerful memoir of the woman whose statement to Brock Turner gave voice to millions of survivors.

She was known to the world as Emily Doe when she stunned millions with a letter. Brock Turner had been sentenced to just six months in county jail after he was found sexually assaulting her on Stanford's campus. Her victim impact statement was posted on BuzzFeed, where it instantly went viral--viewed by eleven million people within four days, it was translated globally and read on the floor of Congress; it inspired changes in California law and the recall of the judge in...
more

Marian KeyesOh! So GREAT! If you're able, PLEASE read her powerful book. https://t.co/3itlgrS7Mz (Source)

Laura I. GómezFinished Chanel Miller's book. My eyes and soil are still raw from emotion. What a powerful memoir. (Source)

Charlie BrinkhurstcuffChanel Miller's book is breathtaking and painful (Source)

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75

The Elementary Forms of Religious Life

In The Elementary Forms of Religious Life (1912), Emile Durkheim sets himself the task of discovering the enduring source of human social identity. He investigates what he considered to be the simplest form of documented religion - totemism among the Aborigines of Australia. For Durkheim, studying Aboriginal religion was a way 'to yield an understanding of the religious nature of man, by showing us an essential and permanent aspect of humanity'. The need and capacity of men and women to relate to one another socially lies at the heart of Durkheim's exploration, in which religion... more

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76

No Logo

With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of...
more
Recommended by Bogdana Butnar, David Lammy, and 2 others.

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

David LammyThis is another modern classic worth revisiting. It charts how brands have become tangled up with identity – how they stopped being markers of quality and became symbols of identity and markers of status. Logos have moved from the inside label to being splashed all over products. Having a coffee in Starbucks is an experience not a product. What you wear helps signal your worth. (Source)

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77

The Hot Zone

A highly infectious, deadly virus from the central African rain forest suddenly appears in the suburbs of Washington, D.C. There is no cure. In a few days 90 percent of its victims are dead. A secret military SWAT team of soldiers and scientists is mobilized to stop the outbreak of this exotic "hot" virus. The Hot Zone tells this dramatic story, giving a hair-raising account of the appearance of rare and lethal viruses and their "crashes" into the human race. Shocking, frightening, and impossible to ignore, The Hot Zone proves that truth really is scarier than fiction. less
Recommended by Jon Najarian, Pierre Haski, and 2 others.

Jon NajarianI believe both the corona virus and ebola have a bat connection. Scary, but great book on ebola: Hot Zone by Richard Preston https://t.co/jGEjbrB7pZ (Source)

Pierre Haski@ChuBailiang The hot zone, it made my days during SARS in Beijing, a great book! https://t.co/8E8AYgIhp7 (Source)

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78
From the author of The Presentation of Self in Everyday Life, Stigma is analyzes a person’s feelings about himself and his relationship to people whom society calls “normal.”

Stigma is an illuminating excursion into the situation of persons who are unable to conform to standards that society calls normal. Disqualified from full social acceptance, they are stigmatized individuals. Physically deformed people, ex-mental patients, drug addicts, prostitutes, or those ostracized for other reasons must constantly strive to adjust to their precarious social identities....
more
Recommended by Tom Shakespeare, and 1 others.

Tom ShakespeareYes, I went back to Cambridge to do a PhD about how to understand disability and met the sociologist Anthony Gibbons and he said: ‘What are you going to do?’ And I told him my plans. He looked at me and said: ‘Goffman’, and marched off down the street! (Source)

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79

Why Nations Fail

The Origins of Power, Prosperity, and Poverty

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?

Is it culture, the weather, geography? Perhaps ignorance of what the right policies are?

Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra...
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Mark ZuckerbergMy next book for A Year of Books is Why Nations Fail by Daron Acemoğlu and James A. Robinson. This book explores the different kinds of social institutions and incentives that nations have applied to encourage prosperity, economic development and elimination of poverty. This is a good complement to our last book, Portfolios of the Poor, which focused on how people live in poverty. This one... (Source)

Bill Gates"I read two books that raise big, interesting questions about social change and technological progress. I’m planning to write longer reviews of each of these books, but let me flag them for you now. One is Why Nations Fail: The Origins of Power, Prosperity, and Poverty by Daron Acemoglu and James A. Robinson.The topic of this book is why some countries have prospered and created great living... (Source)

George MagnusThe role of institutions is really important for societal development. (Source)

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80
Americans are a "positive" people—cheerful, optimistic, and upbeat: this is our reputation as well as our self-image. But more than a temperament, being positive, we are told, is the key to success and prosperity.

In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God...
more
Recommended by Oliver Burkeman, Elaine Fox, and 2 others.

Oliver BurkemanThis is a brilliant political polemic and a critique of the problematic effects of positive thinking. Ehrenreich argues, among other things, that the idea that nothing can go wrong is a terrible philosophy to adopt in the world of business. (Source)

Elaine FoxThis, again, is quite a personal book. She talks about her own experiences of when she developed breast cancer. When she discovered she had breast cancer she was extremely concerned and worried about it. Then she was completely horrified by the deluge of messages and emails she got from people telling her that it was a good thing it had happened to her, and that it was really going to help her... (Source)

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81

The classic, bestselling book on the psychology of racism-now fully revised and updated

Walk into any racially mixed high school and you will see Black, White, and Latino youth clustered in their own groups. Is this self-segregation a problem to address or a coping strategy? Beverly Daniel Tatum, a renowned authority on the psychology of racism, argues that straight talk about our racial identities is essential if we are serious about enabling communication across racial and ethnic divides. These topics have only become more urgent as the national conversation about...
more
Recommended by Denise Morris Kipnis, and 1 others.

Denise Morris KipnisI was serving on the board of a prestigious and exclusive school when I first read this. As part of the school’s commitment to inclusion, every group, including the board, went through diversity training. Our consultant, Glenn Singleton of Pacific Education Group, never let us forget why we were there: that improving outcomes for all our students was a business imperative. As a result of this... (Source)

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82

The Millionaire Next Door

The Surprising Secrets of America's Wealthy

-Why aren't I as wealthy as I should be?- Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century. According to the authors, most people have it all wrong about how you become wealthy in America. Wealth in America is more often the result of hard work, diligent savings, and living below your... more
Recommended by Dave Collum, and 1 others.

Dave Collum@cullenroche You ever read "Millionaire Next Door"? You just described parts of it. Great book, IMO. (Source)

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83
The New York Times bestseller

"It's no exaggeration to say that Behave is one of the best nonfiction books I've ever read." --David P. Barash, The Wall Street Journal


"It has my vote for science book of the year." --Parul Sehgal, The New York Times

"Hands-down one of the best books I've read in years. I loved it." --Dina Temple-Raston, The Washington Post

Named a Best Book of the Year by The Washington Post and The Wall Street Journal
more

Sam HarrisI highly recommend. It really is the most accessible discussion of brain science you will find. (Source)

Vinod KhoslaAmong the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. (Source)

Bryan Johnson[Bryan Johnson recommended this book on Twitter.] (Source)

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84

21 Lessons for the 21st Century

In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today's most pressing issues.

How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?

Yuval Noah Harari's 21 Lessons for the 21st Century is a probing and visionary investigation into today's most urgent issues as we move into the uncharted...
more

Bill GatesHarari is such a stimulating writer that even when I disagreed, I wanted to keep reading and thinking. All three of his books wrestle with some version of the same question: What will give our lives meaning in the decades and centuries ahead? So far, human history has been driven by a desire to live longer, healthier, happier lives. If science is eventually able to give that dream to most people,... (Source)

Brajesh Kumar SinghHarari, currently, the world's best historian and future analyst, is a gay! He is a Jew and writes his books in Hebrew! Got universal acclaim for his first book Sapiens, followed by Homo Deus and now the latest, 21 lessons for the 21st century! Salute to this genius, keep it up! https://t.co/s7R6oEbwiN (Source)

Eh Bee Family@harari_yuval This book is amazing. After every chapter...I pause...then freak out...then gather myself and keep reading. (Source)

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85

The Beauty Myth

The bestselling classic that redefined our view of the relationship between beauty and female identity. In today's world, women have more power, legal recognition, and professional success than ever before. Alongside the evident progress of the women's movement, however, writer and journalist Naomi Wolf is troubled by a different kind of social control, which, she argues, may prove just as restrictive as the traditional image of homemaker and wife. It's the beauty myth, an obsession with physical perfection that traps the modern woman in an endless spiral of hope, self-consciousness, and... more

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86
It’s the twenty-first century, and although we tried to rear unisex children--boys who play with dolls and girls who like trucks--we failed. Even though the glass ceiling is cracked, most women stay comfortably beneath it, and everywhere we hear about vitally important “hardwired” differences between male and female brains. The neuroscience we read about in magazines, newspaper articles, books, and sometimes even scientific journals increasingly tells a tale of two brains, and the result is more often than not a validation of the status quo. Women, it seems, are just too intuitive for math,... more
Recommended by Nicholas Epley, and 1 others.

Nicholas EpleyCornelia’s book is a rigorous walk through the scientific literature that presents the facts about gender differences. She blows up a lot of the popular books which posited that ‘men are from Mars and women are from Venus’ and described the male and female brain as fundamentally different. Cordelia’s book puts the real and relatively small differences between men and women into perspective. (Source)

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87
""No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people." --H. L. Mencken"
H. L. Mencken was wrong.
In this endlessly fascinating book, "New Yorker" columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are "smarter" than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This seemingly counterintuitive notion has endless and major...
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Ben ShapiroIt's very good. (Source)

David Ndii@Mbiginji If you like that type you might enjoy The Wisdom of Crowds - James Surowiecki and Homo Deus by Yuval Harari. Recommend also Winners Takes All by Anand Giridharadas. Different kind of book but important read. (Source)

Nadia Al SheikhAlthough we tend to elect leaders that we believe know better and follow them hoping for a better future, better life & a safer life. Surprisingly in many cases the wisdom of the crowd has proven to be more accurate than most of our smartest leaders. The message for me is to learn to listen to the people and to learn from them assuming you know nothing with that you will learn a lot! (Source)

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88
In this madcap journey, a bestselling journalist investigates psychopaths and the industry of doctors, scientists, and everyone else who studies them.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale...
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Recommended by Memo Akten, and 1 others.

Memo Akten@therourke you may very well be a pyschopath!, it doesn't mean you'll be an axe wielding homicidal maniac :) (I think I might be a bit pyschopath, dunno. My AE is a bit of a yoyo. At times I might feel more for a fly in a spiderweb than a person). V interesting book: https://t.co/QRAJAZPhDY (Source)

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89
“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the...
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Recommended by Juliette Aristides, Andra Zaharia, and 2 others.

Juliette AristidesNicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. (Source)

Andra ZahariaWhile I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows. (Source)

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90

Escape from Freedom

David Heinemeier HanssonEscape from Freedom examines what happened to the human psyche when we went from a medieval caste system to the modern world. As we gained freedom from all sorts of oppressions, we also got detached from a predictable and safe role in society. That anxiety is often difficult to cope with, especially when things don’t turn out the way we aspired to. Fromm argues that we need to balance this... (Source)

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91

The Theory of the Leisure Class

Almost a century after its original publication, Thorstein Veblen's work is as fresh and relevant as ever. Veblen's The Theory of the Leisure Class is in the tradition of Adam Smith's The Wealth of Nations and Thomas Hobbes's Leviathan, yet it provides a surprisingly contemporary look at American economics and society. Establishing such terms as "conspicuous consumption" and "pecuniary emulation," Veblen's most famous work has become an archetype not only of economic theory, but of historical and sociological thought as well. As sociologist Alan Wolfe writes in his... more
Recommended by Robert Reich, and 1 others.

Robert ReichIt was a critique of consumerism, but it was particularly a critique of consumerism by the very wealthy. Veblen coined the phrase “conspicuous consumption”. Less well remembered is his phrase “conspicuous leisure”. Veblen saw the importance of social status as a motivator in capitalism. He was the first to understand that one of the reasons that people desperately wanted to become rich was not... (Source)

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92
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, where every week the countless hours of work you do are not recognised or valued. If any of this sounds familiar, chances are that you're a woman.

Invisible Women shows us how, in a world largely built for and by men, we are systematically ignoring half the population. It exposes the gender data gap – a gap in our knowledge that is at the root of perpetual, systemic discrimination against...
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Konnie Huq@FenTiger697 @WokingAmnesty @CCriadoPerez @Hatchards @radioleary Brilliant book by the brilliant @CCriadoPerez 😍 (Source)

Feminist Next Door@Rockmedia Awesome book (Source)

Nigel ShadboltInvisible Women is an exposé of just how much of the world around us is designed around the default male. Deploying a huge range of data and examples, Caroline Criado Perez, who is a writer, broadcaster and award winning campaigner, presents on overwhelming case for change. Every page is full of facts and data that support her fundamental contention that in a world built for and by men, gender... (Source)

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93

The Society of the Spectacle

Few works of political and cultural theory have been as enduringly provocative as Guy Debord's The Society of the Spectacle. From its publication amid the social upheavals of the 1960s up to the present, the volatile theses of this book have decisively transformed debates on the shape of modernity, capitalism and everyday life in the late twentieth century. Now finally available in a superb English translation approved by the author, Debord's text remains as crucial as ever for understanding the contemporary effects of power, which are increasingly inseparable from the new virtual...

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Recommended by Sanja Zepan, Dave Elitch, and 2 others.

Sanja ZepanThe most dramatic change was definitely when I read Guy Debord's The Society of Spectacle in high school. That book made me go study communicology and media, instead of everything else I wanted to study back then. It really cemented my university application. (Source)

Dave Elitch[Dave Elitch recommended this book on the podcast "The Tim Ferriss Show".] (Source)

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94

Sex at Dawn

The Prehistoric Origins of Modern Sexuality

Sex at Dawn challenges conventional wisdom about sex in a big way. By examining the prehistoric origins of human sexual behavior the authors are able to expose the fallacies and weaknesses of standard theories proposed by most experts. This is a provocative, entertaining, and pioneering book. I learned a lot from it and recommend it highly.” — Andrew Weil, M.D.

 “Sex at Dawn irrefutably shows that what is obvious—that human beings, both male and female, are lustful—is true, and has always been so…. The more dubious its evidentiary basis and lack of connection...
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Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Esther Perel[Esther Perel recommended this book as an answer to "What are some [resources] for couples who want to explore having a more “monogamish” relationship?"] (Source)

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95
With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are...
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96

Democracy in America

Democracy in America has had the singular honor of being even to this day the work that political commentators of every stripe refer to when they seek to draw large conclusions about the society of the USA. Alexis de Tocqueville, a young French aristocrat, came to the young nation to investigate the functioning of American democracy & the social, political & economic life of its citizens, publishing his observations in 1835 & 1840. Brilliantly written, vividly illustrated with vignettes & portraits, Democracy in America is far more than a trenchant analysis of... more

Karl RoveTocqueville was seized by the sharp contrast between Paris and America, where people did not wait for the central government, but went ahead on their own, and I think that’s vital part of what it is to be both an American and a vital part of what is America. (Source)

Yuval LevinIt lays out how ideas are translated into political institutions, and even more so into mores and habits and practices of everyday life. (Source)

Robert ReichTocqueville was not only a brilliant sociologist but he also saw the connections between American society and the budding capitalism of the 1830s. (Source)

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97
Medicine has triumphed in modern times, transforming the dangers of childbirth, injury, and disease from harrowing to manageable. But when it comes to the inescapable realities of aging and death, what medicine can do often runs counter to what it should.

Through eye-opening research and gripping stories of his own patients and family, Atul Gawande, a practicing surgeon, reveals the suffering this dynamic has produced. Nursing homes, devoted above all to safety, battle with residents over the food they are allowed to eat and the choices they are allowed to make. Doctors,...
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Malcolm GladwellAmerican medicine, Being Mortal reminds us, has prepared itself for life but not for death. This is Atul Gawande's most powerful--and moving--book. (Source)

Barack ObamaPresident Obama is spending his Hawaiian vacation playing golf, getting together with high school friends and reading a handful of dark novels set in foreign lands, according to a book list released by the White House Wednesday. The presidential reading list includes [...] two works of non-fiction for the trip: [...] "Being Mortal: Medicine and What Matters in the End" by Dr. Atul Gawande. (Source)

Indra NooyiJust finished "Being Mortal" by Atul Gawande. A beautifully written book. Captivating. (Source)

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98

Civilization and Its Discontents

It stands as a brilliant summary of the views on culture from a psychoanalytic perspective that he had been developing since the turn of the century. It is both witness and tribute to the late theory of mind—the so-called structural theory, with its stress on aggression, indeed the death drive, as the pitiless adversary of eros.

Civilization and Its Discontents is one of the last of Freud's books, written in the decade before his death and first published in German in 1929. In it he states his views on the broad question of man's place in the world, a place Freud defines...
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John GrayCivilisation, as Freud understands it, begins with the restraint of violence… which means that the civilisational condition is one of discontent. (Source)

Sam FreedmanA rough synopsis of the book is that love is a social construct designed to prevent us from murdering each other, at the expense of creating profound neurosis, so definitely a bold choice for a second date. https://t.co/pEnlgR6aiL (Source)

David BellA dispassionate view of the cost of civilisation to the individual. (Source)

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99

The Power of Myth

The Power Of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit. less

Naval RavikantI’m rereading The Power of Myth by Joseph Campbell. Sometimes I think it’s better to just to reread the greats than it is to read something that’s not as great. (Source)

Bryan CallenJoseph Campbell was the first person to really open my eyes to [the] compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, [realizing] how vast this world is, and how similar and how different we are. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

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100

The Power Elite

First published in 1956, The Power Elite stands as a contemporary classic of social science and social criticism. C. Wright Mills examines and critiques the organization of power in the United States, calling attention to three firmly interlocked prongs of power: the military, corporate, and political elite. The Power Elite can be read as a good account of what was taking place in America at the time it was written, but its underlying question of whether America is as democratic in practice as it is in theory continues to matter very much today.

What The Power...
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Don't have time to read the top Sociology books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.