You Should Test That
Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
Ranked #47 in E-Commerce
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the... more
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the... more
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Kirk Borne Test or get fired! = That’s a Real #CultureOfExperimentation — https://t.co/0BbDp1OhaF ——— #abdsc #ABtesting #DigitalMarketing #BigData #CustomerAnalytics #CX #MachineLearning #DataScience #AI #CMO #Martech #AnalyticsStrategy #DataOps ——— ➕See this book: https://t.co/q9un8JdRe0 https://t.co/6Phs25ya5x (Source)
Raluca Radu I work in digital marketing so I would [recommend]: [...] You Should Test That by Chris Goward. (Source)
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