Ranked #15 in Persuasion, Ranked #26 in Influence — see more rankings.
Small changes can make a big difference in your powers of persuasion.
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is... more
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is... more
Reviews and Recommendations
We've comprehensively compiled reviews of Yes! from the world's leading experts.
Charles T. Munger Vice Chairman/Berkshire HathawayRecommends this book
Charlie Munger Vice Chairman/Berkshire HathawayRecommends this book
Rankings by Category
Yes! is ranked in the following categories:
- #57 in Advertising
- #58 in Behavioral Psychology
- #59 in Communication
- #57 in Communication Skills
- #36 in Consumer Behavior
- #95 in Marketing
- #53 in Negotiation
- #76 in Sales
- #50 in Social Engineering
- #58 in Social Psychology