The Copywriter's Handbook
A Step-By-Step Guide to Writing Copy That Sells
Recommended by David Ogilvy, and 1 others. See all reviewsRanked #5 in Copywriting, Ranked #29 in Advertising — see more rankings.
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more... more
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Copywriter's Handbook from the world's leading experts.
David Ogilvy Founder/Ogilvy & MatherI don't know a single copywriter whose work would not be improved by reading this book. (Source)
Rankings by Category
The Copywriter's Handbook is ranked in the following categories:
- #59 in Social Media Marketing
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