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David Ogilvy's Top Book Recommendations
Founder/Ogilvy & Mather
Want to know what books David Ogilvy recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of David Ogilvy's favorite book recommendations of all time.
1
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more... more
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more... more
Recommended by David Ogilvy, and 1 others. David OgilvyI don't know a single copywriter whose work would not be improved by reading this book. (Source)
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