The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk

Ranked #5 in Marketing, Ranked #6 in Social Media Marketingsee more rankings.

World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that illustrate their success, in this innovative and sensible guide to marketing. Each law is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace. less

Reviews and Recommendations

We've comprehensively compiled reviews of The 22 Immutable Laws of Marketing from the world's leading experts.

Timothy Ferriss Author & EntrepreneurRecommends this book

Brian Armstrong Co-founder & CEO/CoinbaseRecommends this book

Christopher Lochhead Question: What five books would you recommend to young people interested in your career path & why? Answer: I know this is sounds self-serving but I’d recommended both of my books, the soon to be released, “Niche Down: How to Become Legendary by Being Different” and Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” In addition: The Effective Executive, by Peter Drucker The E-Myth, by Michael Gerber Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott Back from the Dead, by Bill Walton The 22 Immutable... (Source)

Aaron Watson Question: What books would you recommend to young people interested in your career path? Answer: Purple Cow by Seth Godin End of Jobs by Taylor Pearson Rework by Jason Fried & DHH Trust Me I’m Lying by Ryan Holiday The Complacent Class by Tyler Cowen The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Losing My Virginity by Richard Branson (Source)

Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)


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