Positioning

Tim O'Reilly Founder/O'Reilly MediaPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. (Source)

Ev Williams Co-Founder/Twitter, CEO/MediumRecommends this book

Seth Godin Author, Marketer, EntrepreneurThis book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition. (Source)

Ken Norton Recommends this book

Marvin Liao Partner/500 StartupsMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). (Source)

Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)

Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

Magda Marcu I am an avid reader, and there are many books that I found useful at various stages in my career. I especially recommend several books that I read during and after business school that helped me build up my business fundamentals: Communicating in the business world: “Talking from 5 to 9: Women and Men at Work” Leadership: anything by John C Maxwell or John P Kotter Marketing: “Positioning: The battle for your mind” (Source)

Amir Salihefendic Recommends this book

Jeremy Miller Recommends this book