Marketing Warfare

Recommended by Kyrylo Taranenko, and 1 others. See all reviews

Ranked #97 in Marketing

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning...
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Reviews and Recommendations

We've comprehensively compiled reviews of Marketing Warfare from the world's leading experts.

Kyrylo Taranenko I am a huge fan of positioning in marketing. It was also the first book on marketing I’ve ever read. (Source)


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