Hegarty on Advertising
Ranked #20 in Advertising
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The... more
The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The... more
Reviews and Recommendations
We've comprehensively compiled reviews of Hegarty on Advertising from the world's leading experts.
Cat Williams-Treloar John Hegarty with his self-titled "Hegarty on Advertising. Turning Intelligence into Magic". I laughed and laughed my way through the ups and downs of a legend. (Source)
Faisal Amin ‘Hegarty on Advertising’ by John Hegarty is that one book that will always remain special to me and I would recommend every bookworm to read it. (Source)
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