Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis, Morgan Brown | 4.46 | 2,307 ratings and reviews

Recommended by Nir Eyal, Eric Ries, Dan Olsen, and 9 others. See all reviews

Ranked #7 in Growth Hacking, Ranked #12 in Distribution — see more rankings.

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results. less

Buy on Amazon

Reviews and Recommendations

We've comprehensively compiled reviews of Hacking Growth from the world's leading experts.

Nir Eyal Author/HookedIt used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth. (Source)

Eric Ries Founder/Long-Term Stock ExchangeIn an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly. (Source)

Dan Olsen Recommends this book

Sean Ellis Recommends this book

Peep Laja Recommends this book

Kyrylo Taranenko The book is new (2017) and growthhacking is a real trend right now. (Source)

Annabell Satterfield Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book. (Source)

Rankings by Category

Hacking Growth is ranked in the following categories:

Similar Books

If you like Hacking Growth, check out these similar top-rated books:

Learn: What makes Shortform summaries the best in the world?

Learn More