Want to know what books Jeff Bullas recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Jeff Bullas's favorite book recommendations of all time.
1
To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
It’s by... more To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.
In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:
• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.
• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.
• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.
• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.
• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations. less See more recommendations for this book...
2
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. more Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. less Cristian-Dragos BaciuI'd just go with something that's a bit of a more light read, like Dan Kennedy's Ultimate Sales Letter, or Joe Sugarman's The Adweek Copywriting Handbook. Either one of these will give you a solid building block that you can then expand upon with the more advanced courses, like Breakthrough Advertising, or Clayton Makepeace's Ultimate Desktop Copycoach. (Source)
Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
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4
If you're interested in having the kind of money, fame, respect, power, influence, privilege, peace of mind, women, and knowledge routinely denied to other men... this short book will show you how.
But first, a word of warning:
This information has been used for thousands of years by some of history's most powerful and influential (and sometimes notorious) men to live the kind of lives lesser men can only dream of. But due to its controversial nature, feminists, SJWs, and men with low testosterone levels will be especially offended by it.
To help you... more If you're interested in having the kind of money, fame, respect, power, influence, privilege, peace of mind, women, and knowledge routinely denied to other men... this short book will show you how.
But first, a word of warning:
This information has been used for thousands of years by some of history's most powerful and influential (and sometimes notorious) men to live the kind of lives lesser men can only dream of. But due to its controversial nature, feminists, SJWs, and men with low testosterone levels will be especially offended by it.
To help you decide if it's for you or not, here are a few of the secrets inside:
A powerful (but completely legal and ethical) technique used by the Supreme Commander of the Allied Forces in World War 2 to "passively punish" people with psychological pain if they disobey you.
13 ways (used by recent history's most recognizable Villain) to keep your enemies and competitors constantly on defense, fearing your next move, and always struggling to keep up with you.
How to "jimmy" your mindset to go from being a socially awkward "girl repellant" to becoming the most confident guy in the room.
A secret way even social outcasts can use to get women to compete for your attention.
The "big secret" to inspiring other men to eagerly help you achieve your goals.
How ugly, short, and broke men can make themselves more sexually attractive to women, and professionally more attractive to new business partners, bosses, or anyone else you need to persuade.
A little-known way to make it so other people can't help but want to always be around you, listen to (and obey) everything you tell them, and even get nervous if they displease you.
What to do to your phone to make yourself immediately more influential and persuasive.
How to "arrange" it so a girl you want to date (as well as business associates, friends, or anyone else you want something from) never even thinks about flaking on you.
How to develop financial "mental toughness" and creativity for solving problems.
The ridiculously simple time management secret of the most productive men on earth.
What one of the world's top business professionals does to make sure clients always pay him on time.
The Lex Luthor method for getting undying devotion from women, underlings, minions, and employees.
The mistake 80%+ of men make that guarantees they are looked down upon by women, clients, bosses, friends, and even family.
Why you should embrace selfishness if you truly want to help and lead people.
And a whole lot more...
Best part:
This book is so short, it can be read in one sitting. But, it works so fast, you can read it today and see results in your life as early as tonight.
Grab you copy now while it's still available to the general public. less See more recommendations for this book...
5
The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.
The original publication of Now, Discover Your Strengths in 2001 launched a worldwide strengths revolution. To date, more than 20 million people have discovered their strengths, and tens of... more The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.
The original publication of Now, Discover Your Strengths in 2001 launched a worldwide strengths revolution. To date, more than 20 million people have discovered their strengths, and tens of thousands more are discovering theirs every week. Gallup Press has published numerous strengths-based books, and Gallup Strengths Center has become a worldwide destination for strengths-based development.
Since the book’s release, Gallup has continued to dedicate countless hours to developing our strengths science, the brainchild of the late Dr. Donald O. Clifton, who was named Father of Strengths-Based Psychology by the American Psychological Association. Part of that investment resulted in Clifton StrengthsFinder 2.0 — a refined upgrade of the original assessment for discovering your strengths.
To ensure that you have the best possible experience in discovering and developing your strengths, we have made Clifton StrengthsFinder 2.0 available to those who purchase the 20th anniversary edition of Now, Discover Your Strengths.
The updated assessment includes new reports and resources, including the Strengths Insight and Action-Planning Guide. This guide goes far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.
These highly customized Strengths Insights are an in-depth analysis of your top five strengths. They describe who you are in astonishing detail and provide you with a comprehensive understanding of yourself, your strengths and what makes you stand out.
These updated resources, in combination with the 20th anniversary edition of Now, Discover Your Strengths, give you the best opportunity to soar with your strengths — at work and in your life. less Michael VossNow Discover Your Strengths by Marcus Buckingham and Donald Clifton gave me the gift of self-awareness. Not only in how I come across to other people, but also in terms of my own intrinsic motivations and why I gravitate to - and perform well in - certain types of work. I still refer to the book on occasion and brush up on my top talent themes, nearly 15 years after first reading it. (Source)
Michael WoodwardAll big ideas, dreams, and careers filled with fulfillment start with a simple journey of understanding yourself. Having a foundation of self identity and understanding yourself is critical on a successful career. Strength Finder is an amazing tool to help you on that journey of understanding yourself. The book is easy to understand and gives you valuable information and insights into... (Source)
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6
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human... more Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
less Yuval Noah HarariA very insightful book that surveys the history of modern information technology and its political implications, from the age of print and radio to the era of Google and Facebook. It gives the context of the current battle to control human attention. (Source)
Marvin LiaoI tend to jump from book to book and may switch if I am interested in some new topic. This is a pleasure for me (which I also do benefit work wise from too). It’s quite a random list because I have eclectic interests (or just scatterbrained most likely) on tech business, AI, general global economy, geopolitics, rising Biotech economy & history. I'm basically 15% to 50% into all these books. (Source)
Rafat AliHave to say @superwuster is best business writer there is. Just finished Master Switch , now reading “Attention Merchants”, the best history-in-context-with-rigor-and-intellectual-analysis writer/explainer there is. If I ever write a book, want to write it like Tim Wu. (Source)
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7
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies... more As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business. less See more recommendations for this book...
8
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most... more One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.
In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.
A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. less Marvin LiaoThe Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction.... (Source)
Daniel PinkAs automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. (Source)
Seth GodinCal Newport is a clear voice in a sea of noise, bringing science and passion in equal measure. (Source)
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9
Steven Pressfield, Seth Godin | 4.21
“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.” —Steven Pressfield
Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?
The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the... more “There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.” —Steven Pressfield
Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?
The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work.
Do the Work is a weapon against Resistance—a tool that will help you take action and successfully ship projects out the door. Picking up where The War of Art and Turning Pro left off, Do the Work takes the reader from the start to the finish of any long-form project—novel, screenplay, album, software piece, you name it. Do the Work identifies the predictable Resistance Points along the way and walks you through each of them.
No, you are not crazy. No, you are not alone. No, you are not the first person to “hit the wall” in Act Two. Do the Work charts the territory. It’s the stage-by-stage road map for taking your project from Page One to THE END. less See more recommendations for this book...
10
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. more You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. less Ryan HolidayPart of ambition is modeling yourself after those you’d like to be like. Austin’s philosophy of ruthlessly stealing and remixing the greats might sound appalling at first but it is actually the essence of art. You learn by stealing, you become creative by stealing, you push yourself to be better by working with these materials. Austin is a fantastic artist, but most importantly he communicates... (Source)
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11
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk... more Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy less Richard BransonElon Musk is a man after my own heart: a risk taker undaunted by setbacks and ever driven to ensure a bright future for humanity. Ashlee Vance's stellar biography captures Musk's remarkable life story and irrepressible spirit. (Source)
Casey NeistatI'm fascinated by Elon Musk, I own a Tesla, I read Ashlee Vance's biography on Elon Musk. I think he's a very interesting charachter. (Source)
Roxana BitoleanuA business book I would definitely choose the biography of Elon Musk by Ashlee Vance, because of Elon's strong, even extreme ambition to radically change the world, which I find very inspiring. (Source)
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12
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. more Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. less Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)
Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)
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13
Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.
Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and... more Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.
Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda.
What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus.
With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future. less Richard BransonI certainly wouldn’t consider myself a big reader of paleontology or anthropology – not good words for us dyslexics! – but I enjoy learning about how society has unfolded and history has developed in an exciting, easy to read way. The sequel, Homo Deus: A Brief History of Tomorrow, is a fascinating look into the future too. While these aren’t traditional business or leadership books, they are all... (Source)
Bill GatesHarari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity. (Source)
Vinod KhoslaNot that I agree with all of it, but it is still mind-bending speculation about our future as a follow-up to a previous favorite, Sapiens. It’s directionally right. (Source)
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14
The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity. more The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity. less Gennady BatrakovReading improved my self-discipline and consistency. It helped me to focus on the right things. This book, in particular, opened my eyes to how extraordinary results can be achieved – The ONE Thing by Gary Keller. (Source)
Erik RostadFor career books, I'll focus on more overarching themes. You can get books on particular skills you need for a given job, but these books will help having the right mindset for a career and how work should fit into the greater story of your life. For focus: The One Thing by Gary Keller. (Source)
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Don't have time to read Jeff Bullas's favorite books? Read Shortform summaries.
Shortform summaries help you learn 10x faster by:
- Being comprehensive: you learn the most important points in the book
- Cutting out the fluff: you focus your time on what's important to know
- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.