Web Analytics 2.0
The Art of Online Accountability & Science of Customer Centricity [With CDROM]
Recommended by Raluca Radu, and 1 others. See all reviewsRanked #40 in Digital Marketing, Ranked #58 in Marketing Strategy — see more rankings.
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data... more
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Raluca Radu I work in digital marketing so I would [recommend]: [...] Web Analytics: An Hour A Day and Web Analytics 2.0 by Avinash Kaushik. (Source)
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