Understanding Media
The Extensions of Man
Recommended by Cynthia Johnson, and 1 others. See all reviewsRanked #4 in Media, Ranked #22 in Academic Writing — see more rankings.
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our... more
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our... more
Reviews and Recommendations
We've comprehensively compiled reviews of Understanding Media from the world's leading experts.
Cynthia Johnson This book will help change the way you think about digital marketing tools or social media tools, or any sort of communication device. Really focus on what do they do and how do they work first, and then create the content. (Source)
Rankings by Category
Understanding Media is ranked in the following categories:
- #83 in Advertising
- #66 in Communication
- #62 in Communication Skills
- #82 in How Things Work
Similar Books
If you like Understanding Media, check out these similar top-rated books:
