The Power of Persuasion
How We're Bought and Sold
Recommended by Will MacAskill, and 1 others. See all reviewsRanked #85 in Persuasion
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The... more
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Power of Persuasion from the world's leading experts.
Will MacAskill The ability to be convincing, sell ideas, and persuade other people is a meta-skill that transfers to many areas of your life. This book didn't become that popular, but it's the best book on persuasion that Will has found. It's much more in-depth than other options in the genre. (Source)
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