The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Ranked #22 in Lean Startup, Ranked #27 in Product Design — see more rankings.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Mom Test from the world's leading experts.
Mikhail Dubov One of the five books recommends to young people interested in his career path. (Source)
Roxana Bitoleanu I would definitely start my list with The Mom Test because there is no resource on how to ask questions without being too eager or too revealing. I think this skill should be trained, be it an entrepreneur or not. (Source)
Chandini Jain Very recently, I read The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. The book talks about how to design user interviews to make sure you're not asking users/customers leading questions and get unbiased feedback. (Source)
Rankings by Category
The Mom Test is ranked in the following categories:
- #90 in Lean Management
- #58 in Mentoring
- #53 in Product Management
- #60 in Sales Management
- #58 in Startup
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